Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Super Searcher

Last edited in October 2010

  • Be the first to comment

  • Be the first to like this

Super Searcher

  1. 1. SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS Max C Anderson Technology Coordinator National Network of Libraries of Medicine Greater Midwest Region S
  2. 2. Agenda <ul><li>Search engines & results </li></ul><ul><li>The Invisible Web </li></ul><ul><li>Academic search options </li></ul><ul><li>Searching for historical and cached web pages </li></ul><ul><li>Media searching (images, videos, books and more) </li></ul><ul><li>Searching 2.0 </li></ul><ul><li>Resources </li></ul>
  3. 3. Where Searching Begins <ul><li>“ The Pew Internet Project has found that search engines are the most popular way to locate a variety of types of information online – including health information, government information, and religious information.” (Pew Internet and American Life Project. Memo: Search Engines. 2002) </li></ul><ul><ul><li>http://www.pewinternet.org/Reports/2002/Search-Engines/Data-Memo.aspx </li></ul></ul>
  4. 4. Search Engine Popularity <ul><li>“ Some 84% of adult Internet users, about 108 million Americans, have used search engines to help them find information on the Web.” (Pew Internet and American Life Project. Search Engine Users. 2005) </li></ul><ul><ul><li>http://www.pewinternet.org/Reports/2005/Search-Engine-Users.aspx </li></ul></ul>
  5. 5. Top 10 Search Providers <ul><li>Results provided by Nielsen Online reports for January 2010. Based on a total of 10,272,099 total searches (U.S. only). </li></ul>
  6. 6. Where do you search? <ul><li>Google </li></ul><ul><li>Yahoo! </li></ul><ul><li>Bing </li></ul><ul><li>Ask.com </li></ul><ul><li>Others? </li></ul>
  7. 7. Search Engines Galore!
  8. 8. Spider Power <ul><li>Computer programs called web crawlers (aka: spiders and bots) browse the Web for information to add to a search engine. </li></ul>
  9. 9. Formula for Success <ul><li>Complex and often secret algorithms determine which parts of the Web will be searched. </li></ul>
  10. 10. Result Overload <ul><li>Results are ranked based on several factors (determined by the search algorithm). </li></ul><ul><li>Beware of information overload. </li></ul>
  11. 11. Search Engine Taste Test <ul><li>http://blindsearch.fejus.com/ </li></ul>
  12. 12. Google Results Tools <ul><li>Basic search: </li></ul><ul><ul><li>http://www.google.com </li></ul></ul><ul><li>Google provides tools to narrow your results. </li></ul>
  13. 13. Advanced Search Features
  14. 14. Google Search <ul><li>http://www.google.com </li></ul>
  15. 15. Yahoo! Search <ul><li>http://www.yahoo.com/ vs http://search.yahoo.com/ </li></ul>
  16. 16. Bing Search <ul><li>http://www.bing.com </li></ul>
  17. 17. Exercise I <ul><li>Test your skills </li></ul><ul><ul><li>Use the handout provided to work on practice exercises </li></ul></ul>
  18. 18. More Things Great & Google <ul><li>Google offers a variety of other search options including: </li></ul><ul><ul><li>http://directory.google.com/ </li></ul></ul><ul><ul><li>http://www.google.com/patents </li></ul></ul><ul><ul><li>http://www.google.com/products </li></ul></ul>
  19. 19. Rev Your Search Engine <ul><li>Pop the hood and take a look around the search engine. </li></ul>
  20. 20. Exercise 2 <ul><li>What do we really know about the company? </li></ul><ul><ul><li>Use the handout provided to work in small groups to discover more about a search site </li></ul></ul>
  21. 21. 15 Minute Break
  22. 22. The Invisible Web <ul><li>Search engines cover less than 20% of the entire Web. </li></ul>
  23. 23. The “Deep Web”
  24. 24. Scholarly Pursuits <ul><li>Google Scholar </li></ul><ul><ul><li>http://scholar.google.com/ </li></ul></ul><ul><li>WolframAlpha </li></ul><ul><ul><li>http://www.wolframalpha.com/ </li></ul></ul>
  25. 25. Blast from the Past <ul><li>Wayback machine </li></ul><ul><ul><li>http://www.archive.org/ </li></ul></ul><ul><li>CyberCemetery </li></ul><ul><ul><li>http://govinfo.library.unt.edu </li></ul></ul><ul><li>Google Cache </li></ul><ul><ul><li>http://www.google.com </li></ul></ul><ul><ul><li>Search using cache:URL </li></ul></ul>
  26. 26. Exercise 3 <ul><li>Test your skills </li></ul><ul><ul><li>Use the handout provided to work on practice exercises </li></ul></ul>
  27. 27. Media Searching <ul><li>What types of media are commonly searched for? </li></ul><ul><ul><li>Books/Print </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Video </li></ul></ul>
  28. 28. Books/Print Search <ul><li>Google Book Search </li></ul><ul><ul><li>http://books.google.com/ </li></ul></ul><ul><li>Project Gutenberg </li></ul><ul><ul><li>http://www.gutenberg.org/wiki/Main_Page </li></ul></ul>
  29. 29. Image Search <ul><li>Google Images </li></ul><ul><ul><li>http://www.google.com </li></ul></ul>
  30. 30. Picture This <ul><li>Flickr </li></ul><ul><ul><li>http://www.flickr.com </li></ul></ul><ul><li>Flickr Commons </li></ul><ul><ul><li>http://www.flickr.com/commons/ </li></ul></ul>
  31. 31. Just Press Play <ul><li>YouTube </li></ul><ul><ul><li>http://www.youtube.com </li></ul></ul><ul><li>YouTube EDU </li></ul><ul><ul><li>http://www.youtube.com/education </li></ul></ul>
  32. 32. Searching 2.0 <ul><li>Where will searching take us next? </li></ul>
  33. 33. Real-Time Results <ul><li>Twitter </li></ul><ul><ul><li>http://www.search.twitter.com </li></ul></ul><ul><ul><li>http://www.crowdeye.com </li></ul></ul><ul><ul><li>http://www.twitjobsearch.com </li></ul></ul><ul><li>Google Realtime </li></ul><ul><ul><li>http://www.google.com/realtime </li></ul></ul>
  34. 34. Mobile Search <ul><li>Mobile search interfaces are streamlined to make searching on the go easier. </li></ul><ul><li>Yahoo Mobile </li></ul><ul><ul><li>http://m.yahoo.com/search </li></ul></ul>
  35. 35. Touch and Go <ul><li>Touch search for mobile devices. </li></ul><ul><li>Taptu </li></ul><ul><ul><li>http://www.taptu.com </li></ul></ul>
  36. 36. SMS Search Tools <ul><li>Libraries using SMS for reference </li></ul><ul><ul><li>http://bit.ly/c0QwFW </li></ul></ul><ul><li>Cha-Cha </li></ul><ul><ul><li>http://www.chacha.com/ </li></ul></ul>
  37. 37. Who You Gonna Call? <ul><li>Search using your phone </li></ul><ul><ul><li>1 (800) GOOG.411 </li></ul></ul>
  38. 38. Mobile Visual Search <ul><li>Google Goggles </li></ul><ul><ul><li>http://www.google.com/mobile/goggles </li></ul></ul>
  39. 39. Goggles On! <ul><li>Goggles searches for text and images. </li></ul>
  40. 40. Seeing Things Differently <ul><li>Google Wonder Wheel </li></ul><ul><ul><li>http://www.google.com </li></ul></ul><ul><li>TouchGraph </li></ul><ul><ul><li>http://www.touchgraph.com </li></ul></ul>
  41. 41. Exercise 4 <ul><li>Test your skills </li></ul><ul><ul><li>Use the handout provided to work on practice exercises </li></ul></ul>
  42. 42. Keeping Up: Resources <ul><li>New Books </li></ul><ul><ul><li>Sauers, Michael. Searching 2.0 . 2009. </li></ul></ul><ul><ul><li>Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching . 2009. </li></ul></ul><ul><ul><li>Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice . 2009. </li></ul></ul>
  43. 43. Search Engine Resources <ul><li>Google </li></ul><ul><ul><li>http://googleblog.blogspot.com/search/label/search </li></ul></ul><ul><ul><li>http://labs.google.com </li></ul></ul><ul><li>Yahoo </li></ul><ul><ul><li>http://research.yahoo.com/ </li></ul></ul><ul><li>Bing </li></ul><ul><ul><li>http://www.bing.com/community/blogs/search/default.aspx </li></ul></ul>
  44. 44. Search Engine Resources <ul><li>How Stuff Works: http://computer.howstuffworks.com/internet/basics/search-engine.htm </li></ul><ul><li>Search Engine Land: http://searchengineland.com/ </li></ul><ul><li>Tame the Web: http://tametheweb.com/ </li></ul>
  45. 45. Search Engine Resources <ul><li>Search Engine Watch: http://searchenginewatch.com/ </li></ul><ul><li>Delicious: http://www.delicious.com/maxlibris/super.searcher.class </li></ul>
  46. 46. Library Resources <ul><li>Library Success Wiki: http://www.libsuccess.org/index.php?title=Search_Engines </li></ul><ul><li>Infopeople Search Tools Chart: http://www.infopeople.org/search/chart.html </li></ul><ul><li>LITA blog: http://litablog.org/ </li></ul>
  47. 47. Questions
  48. 48. Contact <ul><li>Max Anderson </li></ul><ul><li>[email_address] </li></ul><ul><li>Technology Coordinator </li></ul><ul><li>National Network of Libraries of Medicine, </li></ul><ul><li>Greater Midwest Region </li></ul>

×