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Super Searcher

Last edited in October 2010

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Super Searcher

  1. 1. SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS Max C Anderson Technology Coordinator National Network of Libraries of Medicine Greater Midwest Region S
  2. 2. Agenda <ul><li>Search engines & results </li></ul><ul><li>The Invisible Web </li></ul><ul><li>Academic search options </li></ul><ul><li>Searching for historical and cached web pages </li></ul><ul><li>Media searching (images, videos, books and more) </li></ul><ul><li>Searching 2.0 </li></ul><ul><li>Resources </li></ul>
  3. 3. Where Searching Begins <ul><li>“ The Pew Internet Project has found that search engines are the most popular way to locate a variety of types of information online – including health information, government information, and religious information.” (Pew Internet and American Life Project. Memo: Search Engines. 2002) </li></ul><ul><ul><li> </li></ul></ul>
  4. 4. Search Engine Popularity <ul><li>“ Some 84% of adult Internet users, about 108 million Americans, have used search engines to help them find information on the Web.” (Pew Internet and American Life Project. Search Engine Users. 2005) </li></ul><ul><ul><li> </li></ul></ul>
  5. 5. Top 10 Search Providers <ul><li>Results provided by Nielsen Online reports for January 2010. Based on a total of 10,272,099 total searches (U.S. only). </li></ul>
  6. 6. Where do you search? <ul><li>Google </li></ul><ul><li>Yahoo! </li></ul><ul><li>Bing </li></ul><ul><li> </li></ul><ul><li>Others? </li></ul>
  7. 7. Search Engines Galore!
  8. 8. Spider Power <ul><li>Computer programs called web crawlers (aka: spiders and bots) browse the Web for information to add to a search engine. </li></ul>
  9. 9. Formula for Success <ul><li>Complex and often secret algorithms determine which parts of the Web will be searched. </li></ul>
  10. 10. Result Overload <ul><li>Results are ranked based on several factors (determined by the search algorithm). </li></ul><ul><li>Beware of information overload. </li></ul>
  11. 11. Search Engine Taste Test <ul><li> </li></ul>
  12. 12. Google Results Tools <ul><li>Basic search: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Google provides tools to narrow your results. </li></ul>
  13. 13. Advanced Search Features
  14. 14. Google Search <ul><li> </li></ul>
  15. 15. Yahoo! Search <ul><li> vs </li></ul>
  16. 16. Bing Search <ul><li> </li></ul>
  17. 17. Exercise I <ul><li>Test your skills </li></ul><ul><ul><li>Use the handout provided to work on practice exercises </li></ul></ul>
  18. 18. More Things Great & Google <ul><li>Google offers a variety of other search options including: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  19. 19. Rev Your Search Engine <ul><li>Pop the hood and take a look around the search engine. </li></ul>
  20. 20. Exercise 2 <ul><li>What do we really know about the company? </li></ul><ul><ul><li>Use the handout provided to work in small groups to discover more about a search site </li></ul></ul>
  21. 21. 15 Minute Break
  22. 22. The Invisible Web <ul><li>Search engines cover less than 20% of the entire Web. </li></ul>
  23. 23. The “Deep Web”
  24. 24. Scholarly Pursuits <ul><li>Google Scholar </li></ul><ul><ul><li> </li></ul></ul><ul><li>WolframAlpha </li></ul><ul><ul><li> </li></ul></ul>
  25. 25. Blast from the Past <ul><li>Wayback machine </li></ul><ul><ul><li> </li></ul></ul><ul><li>CyberCemetery </li></ul><ul><ul><li> </li></ul></ul><ul><li>Google Cache </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Search using cache:URL </li></ul></ul>
  26. 26. Exercise 3 <ul><li>Test your skills </li></ul><ul><ul><li>Use the handout provided to work on practice exercises </li></ul></ul>
  27. 27. Media Searching <ul><li>What types of media are commonly searched for? </li></ul><ul><ul><li>Books/Print </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Video </li></ul></ul>
  28. 28. Books/Print Search <ul><li>Google Book Search </li></ul><ul><ul><li> </li></ul></ul><ul><li>Project Gutenberg </li></ul><ul><ul><li> </li></ul></ul>
  29. 29. Image Search <ul><li>Google Images </li></ul><ul><ul><li> </li></ul></ul>
  30. 30. Picture This <ul><li>Flickr </li></ul><ul><ul><li> </li></ul></ul><ul><li>Flickr Commons </li></ul><ul><ul><li> </li></ul></ul>
  31. 31. Just Press Play <ul><li>YouTube </li></ul><ul><ul><li> </li></ul></ul><ul><li>YouTube EDU </li></ul><ul><ul><li> </li></ul></ul>
  32. 32. Searching 2.0 <ul><li>Where will searching take us next? </li></ul>
  33. 33. Real-Time Results <ul><li>Twitter </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Google Realtime </li></ul><ul><ul><li> </li></ul></ul>
  34. 34. Mobile Search <ul><li>Mobile search interfaces are streamlined to make searching on the go easier. </li></ul><ul><li>Yahoo Mobile </li></ul><ul><ul><li> </li></ul></ul>
  35. 35. Touch and Go <ul><li>Touch search for mobile devices. </li></ul><ul><li>Taptu </li></ul><ul><ul><li> </li></ul></ul>
  36. 36. SMS Search Tools <ul><li>Libraries using SMS for reference </li></ul><ul><ul><li> </li></ul></ul><ul><li>Cha-Cha </li></ul><ul><ul><li> </li></ul></ul>
  37. 37. Who You Gonna Call? <ul><li>Search using your phone </li></ul><ul><ul><li>1 (800) GOOG.411 </li></ul></ul>
  38. 38. Mobile Visual Search <ul><li>Google Goggles </li></ul><ul><ul><li> </li></ul></ul>
  39. 39. Goggles On! <ul><li>Goggles searches for text and images. </li></ul>
  40. 40. Seeing Things Differently <ul><li>Google Wonder Wheel </li></ul><ul><ul><li> </li></ul></ul><ul><li>TouchGraph </li></ul><ul><ul><li> </li></ul></ul>
  41. 41. Exercise 4 <ul><li>Test your skills </li></ul><ul><ul><li>Use the handout provided to work on practice exercises </li></ul></ul>
  42. 42. Keeping Up: Resources <ul><li>New Books </li></ul><ul><ul><li>Sauers, Michael. Searching 2.0 . 2009. </li></ul></ul><ul><ul><li>Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching . 2009. </li></ul></ul><ul><ul><li>Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice . 2009. </li></ul></ul>
  43. 43. Search Engine Resources <ul><li>Google </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Yahoo </li></ul><ul><ul><li> </li></ul></ul><ul><li>Bing </li></ul><ul><ul><li> </li></ul></ul>
  44. 44. Search Engine Resources <ul><li>How Stuff Works: </li></ul><ul><li>Search Engine Land: </li></ul><ul><li>Tame the Web: </li></ul>
  45. 45. Search Engine Resources <ul><li>Search Engine Watch: </li></ul><ul><li>Delicious: </li></ul>
  46. 46. Library Resources <ul><li>Library Success Wiki: </li></ul><ul><li>Infopeople Search Tools Chart: </li></ul><ul><li>LITA blog: </li></ul>
  47. 47. Questions
  48. 48. Contact <ul><li>Max Anderson </li></ul><ul><li>[email_address] </li></ul><ul><li>Technology Coordinator </li></ul><ul><li>National Network of Libraries of Medicine, </li></ul><ul><li>Greater Midwest Region </li></ul>