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Between Public Domain and Private Funding                Public Private Partnerships               for Cultural Heritage O...
www.slideshare.net/maxkaiser@maxkaiser
@maxkaiser
is aPublic PrivatePartnership?@maxkaiser
≠ Service contract or service outsourcing →Long duration of the relationship →Substantial investment by private  partner →...
Rationales→ Private Funding for Public Sector→ Benefit from know-how and working  methods of the private sector→But     no...
Public PrivatePartnerships in theCultural Sector@maxkaiser
Why?→ Libraries, Archives, Museums have  preserved Europe‘s cultural heritage and  collective memory→ Remit to maximise ac...
10 January 2011http://ec.europa.eu/information_society/activities/digital_libraries/doc/reflection_group/final_report_%20c...
„Stimulating the flow of private fundsfor the digitisation of cultural assets throughequitable public private partnerships...
Public-sector partners→ Often legal-deposit responsibilities→ Remit: provide maximum access for citizens→ Responsibility t...
@maxkaiser
Objectives for public partners→ Funding for digitisation→ Enhanced Access→ Engaging new audiences→ Access to technology→ A...
Objectives for private partners→ Commercial objectives     →Access to new markets or customer groups     →Association with...
Benefits for citizens→ Increased online access→ Democratisation of access to knowledge→ Added-value services→ Services for...
Typology→ Sponsoring / Donation→ Indirect commercial exploitation→ Direct commercial exploitation→ Collaborative digitisat...
„The key question is notwhether public-privatepartnerships for digitisationshould be encouraged, buthow‚ and under whichco...
27 October 2011 @maxkaiser
„(...) recommends that Member States (...)encourage partnerships between culturalinstitutions and the private sector inord...
Key principles:1.   Respect for intellectual property rights2.   Non-exclusivity3.   Transparency of the process4.   Trans...
Key criteria for assessing PPPs→ Total investment by private partner / effort of  public partner→ (Free) access to materia...
@maxkaiser
„Genuine PPPs currently not a widespreadmethod for financing digitisation by culturalinstitutions in Europe.“ Commission S...
Aim to maximize access             and re-use via digitisation             Access restrictions /             Re-Use limita...
Public Private Partnershipsas Commodificationof the Cultural Commons?@maxkaiser
Cultural Commons→ Body of work freely available to the public for  legal use, sharing, repurposing, and remixing→ Source f...
@maxkaiser
Public Domain→ Material to derive knowledge and create new  cultural works→ Essential for society and economy   @maxkaiser
http://www.europeana-libraries.eu/web/europeana-project/publications            @maxkaiser
Public Domain Mark„This work has been identifiedas being free of knownrestrictions under copyrightlaw, including all relat...
Public Domain Charter„Public-Private Partnerships have become oneoption for funding large scale digitisation efforts.Comme...
@maxkaiser
Public Sector Information→ Information produced, collected and held by  public institutions→ Single largest source of info...
PSI Directive→ EC Directive on Re-Use of PSI (2003)→ Aim: Foster re-use of PSI→ Implemented by all Member States in 2008→ ...
Key provisions of PSI Directive→ Clear procedures for re-use requests→ Upper limit for charging→ Transparency of condition...
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2009:0212:FIN:EN:PDF                                            ...
→ Review of PSI Directive 2009→ Should Cultural Institutions be brought  within the scope of the PSI Directive?→ Hybrid se...
„Cultural Institutions should aim to abide bythe principles of the European Directive […]on the re-use of Public Sector In...
Austrian Books Onlinewww.onb.ac.at/ev/austrianbooksonline/@maxkaiser
Digitisationof the entire historicalbook holdings of theAustrian National Library @maxkaiser
Largest AustrianPublic Private Partnershipin the cultural sector @maxkaiser
Largest AustrianPublic Private Partnershipin the cultural sector@maxkaiser@maxkaiser
One of the world‘s                  most significant             historical collections@maxkaiser@maxkaiser
600,000 volumes              200 Mio pages@maxkaiser@maxkaiser
Public Domain@maxkaiser
16th century                     2nd half of              19th   century _ @maxkaiser
Google Books             Digital Library             Austrian National Library@maxkaiser
Partner ProgramGoogle Books                Library Program   @maxkaiser
13 Libraries in Europe5 National Libraries             Italy             Austria             The Netherlands          ...
Key principles:→ Only public-domain works digitised→ Non-exclusivity     → Free to digitise material with other partners→ ...
Key principles:→ Free Access for non-commercial use     →Accessibility through Europeana     →Provision to research partne...
Who is paying                                                                     for what?http://www.bildarchivaustria.at...
Google:→ Transport→ Insurance→ Scanning→ OCR→ Image processing→ Quality control→ Google Books @maxkaiser
Austrian National Library:→ Provision of Metadata→ Selection→ Internal logistics→ Conservational assessment→ Barcoding→ Me...
More informationwww.onb.ac.at/ev/austrianbooksonlinewww.onb.ac.at/ev/austrianbooksonline/faq.htmtwitter.com/abooksonline  ...
Thank you!max.kaiser@onb.ac.atwww.onb.ac.atwww.slideshare.net/maxkaiserwww.linkedin.com/in/maxkaisergplus.to/maxkaisertwit...
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Between Public Domain and Private Funding. Public Private Partnerships for Cultural Heritage Online (Extended Version)

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Extended version of presentation at DISH 2011 - Digital Strategies for Heritage, Rotterdam, 6-8 December, 2011

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Between Public Domain and Private Funding. Public Private Partnerships for Cultural Heritage Online (Extended Version)

  1. 1. Between Public Domain and Private Funding Public Private Partnerships for Cultural Heritage Online (Extended Version) Max Kaiser Head R&D, Austrian National Library DISH 2011 Rotterdam, 7–8 December 2011@maxkaiser
  2. 2. www.slideshare.net/maxkaiser@maxkaiser
  3. 3. @maxkaiser
  4. 4. is aPublic PrivatePartnership?@maxkaiser
  5. 5. ≠ Service contract or service outsourcing →Long duration of the relationship →Substantial investment by private partner →Distribution of risks @maxkaiser
  6. 6. Rationales→ Private Funding for Public Sector→ Benefit from know-how and working methods of the private sector→But not a „miracle solution“ for the public sector (EC Green Paper on Public Private Partnerships, 2004) @maxkaiser
  7. 7. Public PrivatePartnerships in theCultural Sector@maxkaiser
  8. 8. Why?→ Libraries, Archives, Museums have preserved Europe‘s cultural heritage and collective memory→ Remit to maximise access→ Private partners can provide funding, technology, software and expertise for large-scale digitisation @maxkaiser
  9. 9. 10 January 2011http://ec.europa.eu/information_society/activities/digital_libraries/doc/reflection_group/final_report_%20cds.pdf @maxkaiser
  10. 10. „Stimulating the flow of private fundsfor the digitisation of cultural assets throughequitable public private partnershipsappears as a viable and sustainable wayof tackling the pressing questionof making Europe’s cultural wealthaccessible online and preserving itfor future generations.“ @maxkaiser
  11. 11. Public-sector partners→ Often legal-deposit responsibilities→ Remit: provide maximum access for citizens→ Responsibility to store & preserve content→ Work for the long term→ Content IPR held by others or Public Domain→ Often restrictions in commercialisation @maxkaiser
  12. 12. @maxkaiser
  13. 13. Objectives for public partners→ Funding for digitisation→ Enhanced Access→ Engaging new audiences→ Access to technology→ Access to private sector competencies→ Commercial income through user fees, royalties or revenue share→ Lobbying effort to increase public funding @maxkaiser
  14. 14. Objectives for private partners→ Commercial objectives →Access to new markets or customer groups →Association with strong public brands →Access to (rare, unique) content→ Corporate social responsibility @maxkaiser
  15. 15. Benefits for citizens→ Increased online access→ Democratisation of access to knowledge→ Added-value services→ Services for print-disabled citizens→ Benefit for learning and tourism→ New creative endeavours @maxkaiser
  16. 16. Typology→ Sponsoring / Donation→ Indirect commercial exploitation→ Direct commercial exploitation→ Collaborative digitisation→ (Service provision)→ (Grant and loan programmes) @maxkaiser
  17. 17. „The key question is notwhether public-privatepartnerships for digitisationshould be encouraged, buthow‚ and under whichconditions.“ @maxkaiser
  18. 18. 27 October 2011 @maxkaiser
  19. 19. „(...) recommends that Member States (...)encourage partnerships between culturalinstitutions and the private sector inorder to create new ways of fundingdigitisation of cultural material and tostimulate innovative uses of the material,while ensuring that public privatepartnerships for digitisation are fair andbalanced (…).“ @maxkaiser
  20. 20. Key principles:1. Respect for intellectual property rights2. Non-exclusivity3. Transparency of the process4. Transparency of agreements5. Accessibility through Europeana6. Key criteria → [Next slide] @maxkaiser
  21. 21. Key criteria for assessing PPPs→ Total investment by private partner / effort of public partner→ (Free) access to material for general public, including through Europeana→ Cross-border access→ Length of any period of preferential commercial use by private partner→ Quality of digital copies for public partner→ Usage conditions for public partner in non- commercial context→ Time-scale of project @maxkaiser
  22. 22. @maxkaiser
  23. 23. „Genuine PPPs currently not a widespreadmethod for financing digitisation by culturalinstitutions in Europe.“ Commission Staff Working Paper Accompanying the document Commission Recommendation on the digitisation and online accessibility of cultural material and digital preservation, p18 http://ec.europa.eu/information_society/activities/digital_libraries/doc/recommendation/recom28nov_all_versions/staff_working_paper.pdf @maxkaiser
  24. 24. Aim to maximize access and re-use via digitisation Access restrictions / Re-Use limitations in PPPs@maxkaiser
  25. 25. Public Private Partnershipsas Commodificationof the Cultural Commons?@maxkaiser
  26. 26. Cultural Commons→ Body of work freely available to the public for legal use, sharing, repurposing, and remixing→ Source for cultural creativity→ http://creativcommons.org/culture @maxkaiser
  27. 27. @maxkaiser
  28. 28. Public Domain→ Material to derive knowledge and create new cultural works→ Essential for society and economy @maxkaiser
  29. 29. http://www.europeana-libraries.eu/web/europeana-project/publications @maxkaiser
  30. 30. Public Domain Mark„This work has been identifiedas being free of knownrestrictions under copyrightlaw, including all related andneighbouring rights.You can copy, modify,distribute and perform the http://creativecommons.org/publicdomain/mark/1.0/work, even for commercialpurposes, all without askingpermission.“ @maxkaiser
  31. 31. Public Domain Charter„Public-Private Partnerships have become oneoption for funding large scale digitisation efforts.Commercial content aggregators pay for thedigitisation in exchange for privileged access to thedigitised collections. These activities are seen as areason for attempting to exercise as much control aspossible over digital reproductions of Public Domainworks. Organisations are claiming exclusive rights indigitised versions of Public Domain works and areentering into exclusive relationships with commercialpartners that hinder free access.” @maxkaiser
  32. 32. @maxkaiser
  33. 33. Public Sector Information→ Information produced, collected and held by public institutions→ Single largest source of information in Europe→ Should be widely re-used to foster economy and creativity @maxkaiser @maxkaiser
  34. 34. PSI Directive→ EC Directive on Re-Use of PSI (2003)→ Aim: Foster re-use of PSI→ Implemented by all Member States in 2008→ Cultural & research institutions excluded from directive @maxkaiser
  35. 35. Key provisions of PSI Directive→ Clear procedures for re-use requests→ Upper limit for charging→ Transparency of conditions and standard charges for re-use→ Avoid discrimination between players→ Prohibition of exclusive agreements @maxkaiser
  36. 36. http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2009:0212:FIN:EN:PDF http://ec.europa.eu/information_society/policy/psi/docs/pdfs/directive/com09_212/staff_working_document.pdfhttp://ec.europa.eu/information_society/policy/psi/docs/pdfs/report/cc462d011_1_1final_report.pdf @maxkaiser
  37. 37. → Review of PSI Directive 2009→ Should Cultural Institutions be brought within the scope of the PSI Directive?→ Hybrid sector →Material with 3rd party copyrights →Public Domain Material @maxkaiser
  38. 38. „Cultural Institutions should aim to abide bythe principles of the European Directive […]on the re-use of Public Sector Information.” Recommendation by High Level Group on Digital Libraries Sub.Group on PPPs http://ec.europa.eu/information_society/activities/digital_libraries/doc/hleg/reports/ppp/ppp_final.pdf @maxkaiser
  39. 39. Austrian Books Onlinewww.onb.ac.at/ev/austrianbooksonline/@maxkaiser
  40. 40. Digitisationof the entire historicalbook holdings of theAustrian National Library @maxkaiser
  41. 41. Largest AustrianPublic Private Partnershipin the cultural sector @maxkaiser
  42. 42. Largest AustrianPublic Private Partnershipin the cultural sector@maxkaiser@maxkaiser
  43. 43. One of the world‘s most significant historical collections@maxkaiser@maxkaiser
  44. 44. 600,000 volumes 200 Mio pages@maxkaiser@maxkaiser
  45. 45. Public Domain@maxkaiser
  46. 46. 16th century 2nd half of 19th century _ @maxkaiser
  47. 47. Google Books Digital Library Austrian National Library@maxkaiser
  48. 48. Partner ProgramGoogle Books Library Program @maxkaiser
  49. 49. 13 Libraries in Europe5 National Libraries  Italy  Austria  The Netherlands  Czech Republic  Great Britain @maxkaiser
  50. 50. Key principles:→ Only public-domain works digitised→ Non-exclusivity → Free to digitise material with other partners→ Transparency of the process → Public Tender→ Transparency of agreements → Very detailed FAQs online→ Digital copies for library @maxkaiser
  51. 51. Key principles:→ Free Access for non-commercial use →Accessibility through Europeana →Provision to research partners→ Free cross-border access→ Restrictions have time limit→ Selection of books by library→ Institute for Restoration involved→ Termination @maxkaiser
  52. 52. Who is paying for what?http://www.bildarchivaustria.at/downl/1148453/layout/CE%2043_3.jpg
  53. 53. Google:→ Transport→ Insurance→ Scanning→ OCR→ Image processing→ Quality control→ Google Books @maxkaiser
  54. 54. Austrian National Library:→ Provision of Metadata→ Selection→ Internal logistics→ Conservational assessment→ Barcoding→ Metadata adjustments→ Data download and control→ Data storage & digital preservation→ Digital Library @maxkaiser
  55. 55. More informationwww.onb.ac.at/ev/austrianbooksonlinewww.onb.ac.at/ev/austrianbooksonline/faq.htmtwitter.com/abooksonline @maxkaiser
  56. 56. Thank you!max.kaiser@onb.ac.atwww.onb.ac.atwww.slideshare.net/maxkaiserwww.linkedin.com/in/maxkaisergplus.to/maxkaisertwitter.com/maxkaiser @maxkaiser

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