Between Public Domain and Private Funding                 Public Private Partnerships                for Cultural Heritage...
www.slideshare.net/maxkaiser@maxkaiser
Why Public PrivatePartnerships in theCultural Sector?@maxkaiser
Objectives for public partners→ Funding for digitisation→ Enhanced Access→ Engaging new audiences→ Access to technology→ A...
Objectives for private partners→ Commercial objectives     →Access to new markets or customer groups     →Association with...
Typology→ Sponsoring / Donation→ Indirect commercial exploitation→ Direct commercial exploitation→ (Service provision)→ (G...
10 January 2011http://ec.europa.eu/information_society/activities/digital_libraries/doc/reflection_group/final_report_%20c...
„Stimulating the flow of private fundsfor the digitisation of cultural assets throughequitable public private partnerships...
„The key question is notwhether public-privatepartnerships for digitisationshould be encouraged, buthow‚ and under whichco...
27 October 2011
„(...) recommends that Member States (...)encourage partnerships between culturalinstitutions and the private sector inord...
Key principles:1.   Respect for intellectual property rights2.   Non-exclusivity3.   Transparency of the process4.   Trans...
Key criteria for assessing PPPs→ Total investment by private partner / effort of  public partner→ (Free) access to materia...
Aim to maximize access             and re-use via digitisation             Access restrictions /             Re-Use limita...
Public Private Partnershipsas Commodificationof the Cultural Commons?@maxkaiser
Cultural Commons→ Body of work freely available to the public for  legal use, sharing, repurposing, and remixing→ Source f...
Public Domain→ Material to derive knowledge and create new  cultural works→ Essential for society and economy   @maxkaiser
http://www.europeana-libraries.eu/web/europeana-project/publications            @maxkaiser
Austrian Books Onlinewww.onb.ac.at/ev/austrianbooksonline/@maxkaiser
Digitisationof the entire historicalbook holdings of theAustrian National Library @maxkaiser
Austrian National Library   &                            Google @maxkaiser
Largest AustrianPublic Private Partnershipin the cultural sector@maxkaiser@maxkaiser
One of the world‘s                  most significant             historical collections@maxkaiser@maxkaiser
600,000 volumes              200 Mio pages@maxkaiser@maxkaiser
Public Domain@maxkaiser
16th century                     2nd half of              19th   century _ @maxkaiser
Key principles:→ Only public-domain works digitised→ Non-exclusive     → Free to digitise material with other partners→ Tr...
Key principles:→ Free Access for non-commercial use     →Accessibility through Europeana     →Provision to research partne...
Who is paying                                                                     for what?http://www.bildarchivaustria.at...
→ Presentation by Jeanna Nikolov… @maxkaiser
More informationwww.onb.ac.at/ev/austrianbooksonlinewww.onb.ac.at/ev/austrianbooksonline/faq.htmtwitter.com/abooksonline  ...
Thank you!max.kaiser@onb.ac.atwww.onb.ac.atwww.slideshare.net/maxkaiserwww.linkedin.com/in/maxkaisergplus.to/maxkaisertwit...
Upcoming SlideShare
Loading in …5
×

Between Public Domain and Private Funding. Public Private Partnerships for Cultural Heritage Online

1,416 views

Published on

Presentation at DISH 2011 -Digital Strategies for Heritage, Rotterdam, 6-8 December, 2011

Published in: Technology, Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,416
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Between Public Domain and Private Funding. Public Private Partnerships for Cultural Heritage Online

  1. 1. Between Public Domain and Private Funding Public Private Partnerships for Cultural Heritage Online Max Kaiser Head R&D, Austrian National Library DISH 2011 Rotterdam, 7–8 December 2011@maxkaiser
  2. 2. www.slideshare.net/maxkaiser@maxkaiser
  3. 3. Why Public PrivatePartnerships in theCultural Sector?@maxkaiser
  4. 4. Objectives for public partners→ Funding for digitisation→ Enhanced Access→ Engaging new audiences→ Access to technology→ Access to private sector competencies→ Commercial income through user fees, royalties or revenue share→ Lobbying effort to increase public funding @maxkaiser
  5. 5. Objectives for private partners→ Commercial objectives →Access to new markets or customer groups →Association with strong public brands →Access to (rare, unique) content→ Corporate social responsibility @maxkaiser
  6. 6. Typology→ Sponsoring / Donation→ Indirect commercial exploitation→ Direct commercial exploitation→ (Service provision)→ (Grant and loan programmes) @maxkaiser
  7. 7. 10 January 2011http://ec.europa.eu/information_society/activities/digital_libraries/doc/reflection_group/final_report_%20cds.pdf @maxkaiser
  8. 8. „Stimulating the flow of private fundsfor the digitisation of cultural assets throughequitable public private partnershipsappears as a viable and sustainable wayof tackling the pressing questionof making Europe’s cultural wealthaccessible online and preserving itfor future generations.“ @maxkaiser
  9. 9. „The key question is notwhether public-privatepartnerships for digitisationshould be encouraged, buthow‚ and under whichconditions.“ @maxkaiser
  10. 10. 27 October 2011
  11. 11. „(...) recommends that Member States (...)encourage partnerships between culturalinstitutions and the private sector inorder to create new ways of fundingdigitisation of cultural material and tostimulate innovative uses of the material,while ensuring that public privatepartnerships for digitisation are fair andbalanced (…).“ @maxkaiser
  12. 12. Key principles:1. Respect for intellectual property rights2. Non-exclusivity3. Transparency of the process4. Transparency of agreements5. Accessibility through Europeana6. Key criteria → [Next slide] @maxkaiser
  13. 13. Key criteria for assessing PPPs→ Total investment by private partner / effort of public partner→ (Free) access to material for general public, including through Europeana→ Cross-border access→ Length of any period of preferential commercial use by private partner→ Quality of digital copies for public partner→ Usage conditions for public partner in non- commercial context→ Time-scale of project @maxkaiser
  14. 14. Aim to maximize access and re-use via digitisation Access restrictions / Re-Use limitations in PPPs@maxkaiser
  15. 15. Public Private Partnershipsas Commodificationof the Cultural Commons?@maxkaiser
  16. 16. Cultural Commons→ Body of work freely available to the public for legal use, sharing, repurposing, and remixing→ Source for cultural creativity→ http://creativcommons.org/culture @maxkaiser
  17. 17. Public Domain→ Material to derive knowledge and create new cultural works→ Essential for society and economy @maxkaiser
  18. 18. http://www.europeana-libraries.eu/web/europeana-project/publications @maxkaiser
  19. 19. Austrian Books Onlinewww.onb.ac.at/ev/austrianbooksonline/@maxkaiser
  20. 20. Digitisationof the entire historicalbook holdings of theAustrian National Library @maxkaiser
  21. 21. Austrian National Library & Google @maxkaiser
  22. 22. Largest AustrianPublic Private Partnershipin the cultural sector@maxkaiser@maxkaiser
  23. 23. One of the world‘s most significant historical collections@maxkaiser@maxkaiser
  24. 24. 600,000 volumes 200 Mio pages@maxkaiser@maxkaiser
  25. 25. Public Domain@maxkaiser
  26. 26. 16th century 2nd half of 19th century _ @maxkaiser
  27. 27. Key principles:→ Only public-domain works digitised→ Non-exclusive → Free to digitise material with other partners→ Transparency of the process → Public Tender→ Transparency of agreements → Very detailed FAQs online→ Digital copies for library @maxkaiser
  28. 28. Key principles:→ Free Access for non-commercial use →Accessibility through Europeana →Provision to research partners→ Free cross-border access→ Time limit for re-use restrictions @maxkaiser
  29. 29. Who is paying for what?http://www.bildarchivaustria.at/downl/1148453/layout/CE%2043_3.jpg
  30. 30. → Presentation by Jeanna Nikolov… @maxkaiser
  31. 31. More informationwww.onb.ac.at/ev/austrianbooksonlinewww.onb.ac.at/ev/austrianbooksonline/faq.htmtwitter.com/abooksonline @maxkaiser
  32. 32. Thank you!max.kaiser@onb.ac.atwww.onb.ac.atwww.slideshare.net/maxkaiserwww.linkedin.com/in/maxkaisergplus.to/maxkaisertwitter.com/maxkaiser @maxkaiser

×