As presented in TUbC AMsterdam 2011

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As presented in TUbC AMsterdam 2011

  1. 1. The Unbound Book<br />Amsterdam<br />May 2011<br />Emancipation and new media: effects of the digital era on the book world of Latin American countriesRobert Max Steenkist<br />
  2. 2. 1.1 Basic Indicators*<br />16011 publishers<br />4500 Br<br />2330 Col<br />2300 Arg<br />1522 Mx<br />Average: 1 bookshop every 77 inhabitants (Spain: 1 every 10)<br />Books<br />93% printed<br /> 7% (audio and digital)<br /> Print on Demand (complete catalogue)<br />2007: 2,1% <br />2009: 4 %<br />Open Access<br />16% (of Spanish publisher)<br />* EspacioIberamoericano del libro, 2010 CERLALC<br />1. The book in Latin America<br />
  3. 3. 1.1 Basic Indicators (2)<br />Concentration (Colombia)<br />30% of the population: rural areas<br />Main cities: <br />50% academic publishing<br />85% titles by public entities<br />88% publishing houses<br />90% religious press<br />40% bookshops<br />Publishing<br />1 publisher: 25% of allthetitles; 6 other : 25%; rest (around 375): 50%<br />1. The book in Latin America<br />
  4. 4. blogs: 50,3% of the adolescents (Diario Financiero, Chile December 2008)<br />83% of the youngsters declared to have a cellular phone, 93% uses the Internet (Generación Interactiva, p. 311)<br />2. New media in Latin America<br />2.1 Some features <br />
  5. 5. Political Activism<br /> One of the seven politicians with more followers in Twitter/Facebook worldwide<br /> Name: fifth most typped globally in Twitter<br />Second larger recruitment rate per day (after Barack Obama)<br />2. New media in Latin America<br />2.1.2 Some features (usability)<br /><ul><li>Social Activism
  6. 6. 4 February 2008
  7. 7. 14 Million People
  8. 8. 200 cities in the world
  9. 9. 40 countries
  10. 10. “born from a simple conversation in Facebook” on the 4 January.
  11. 11. 4 heads: all under 35 years
  12. 12. One of the leaders nowadays works as...</li></ul> PUBLISHER!<br />
  13. 13. 2. New media in Latin America<br />2.2 Some features (conclusions)<br /> Not enough data=not enough interest<br /> Active, yet not officially perceived as a tool of reading enhancement<br /> Not include in the educational policies specifically <br />Most Latin American Countries: tax 18 - 19% for eBooks<br /> Changing the political action<br />Guide “To raise intercative children” (Argentina, Chile, Colombia, Perú, Venezuela) Inter-American Organization for Higher Education, 2009)<br />
  14. 14. Hispanic population (USA): 50% increase (1990 -2000 census)<br />Not a best-seller culture. <br />Michael Norris, book publishing analyst @Simba Information.<br />“Spanish-language book sales are increasing” <br />Children's hardcover and paperback sales increased 28.1% and 40.6%<br />Adult paperback sales increased 2.5%. <br />Schools buy Spanish-language titles as teaching tools <br />J. Carter, Op. Mn Publisher Alley (@Baker & Taylor)<br />"This trend will last a long time because of Hispanics having the youngest median age of any part of the U.S. population”<br />“Barnes and Noble, Borders and Wallmart are increasing the space for books in Spanish” <br />Nicolas Kanellos Arte Público Press (Univ. Houston) <br />3. New media and publishing business in Latin America<br />3.1 “Other mundialization”<br />
  15. 15. 3. New media and publishing business in Latin America<br />“Other mundialization”<br />From this…<br />…to this? <br />Carlos Gutierrez, Kellog’s CEO<br />UN’s: “ambassador for children and young people, for quality education and social justice”<br />Charles García, Amazon and Barnes and Noble.com top 10 authors<br />Carlos Slim, one of richest men in the world<br />
  16. 16. 3. New media in Latin America<br />3.3 Publishing business: example against monopoly in the new globalization<br /><ul><li> Slogan: Latin books for Latin lovers.
  17. 17. “high-quality digital books and innovative publishing formats about Latin America, while repositioning our region’s image, and showing our people under a positive light.”</li></li></ul><li>LATINLOVER’s FIRST TITLES<br />50 exotic drinks<br />From latinamerica<br /><ul><li>50 essential salsa records
  18. 18. 50 untold stories about latin football players</li></li></ul><li>LATINLOVER’s FIRST TITLES<br />- A celebration<br />Of ethnic diversity<br /><ul><li>50 SUCCESS STORIES from latinamerican businesses
  19. 19. 50 silkscreen prints from the Colombian art scene</li></li></ul><li>FIRST TITLES<br />COLOMBIAN SNOW<br />(GRAPHIC NOVEL) <br />THE STORY OF A BOY LIVING IN PABLO ESCOBAR´S REIGN OF TERROR.<br />A TALE OF FEAR, RESILIENCE AND BRAVERY IN THE MIDST OF THE COLOMBIAN SNOW.<br />
  20. 20. Integration of Independent Publishers (Buenos Aires, 2009)<br />Bibliodiversity (CERLALC)<br />Bibliodiversity magazine (also available as Epub)<br />21 of September, International Day of Bibliodiversity<br /> Alliance includes Argentina, Chile, Uruguay, Perú, Bolivia, México, Colombia (REIC includes NY based Book Press)<br />3. New media in Latin America<br />3.4.1 Publishing business: Guilds for “Other mundialization”<br />
  21. 21. How Governments protect or promote Bibliodiversity?<br />Free circulation<br />Reading plans including all types of books<br />Support of tiny actors against the powerful multinationals<br />Obstacle: no practical interiorization of “diversity”<br />Does these strategies include the new media? <br />No: Governments see the ebooks as any other digital content. <br />Fever for the new media: private interests<br />4. New media in Latin America<br />Public Policies (Fernando Zapata, CERLALC)<br />
  22. 22. See the Governmets any relation of new media and reading?<br />We need to form readers first<br />See the Governments a role of the relationship between reading and new media in the building of a better future?<br />They do, buy in a much integral way<br />Infraestructure<br />Piracy: gubernamental policies need to change towards creativity<br /> Answers to problems and solutions to them are not necesarily the samethe same<br />4. New media in Latin America<br />Public Policies (Fernando Zapata, CERLALC)<br />
  23. 23. <ul><li>LibreriadelaU:
  24. 24. 8% eBooks
  25. 25. 2010 Vs. 2011: increase 200% and +</li></ul>Countries: <br />Spain<br />Mexico<br />Argentina<br />Colombia<br />USA<br />More than 500 publishing houses<br />Key of the business: effiency, rentability, key alliances<br />3. New media in Latin America<br />3.4.2 Publishing business“Other mundialization”<br />
  26. 26. LIBRANDA<br /> Random House Mondadori<br /> Santillana<br /> Planeta<br />Paper based business<br />Not possible to buy extra-national<br />Last kick of the hung man? <br />3. New media in Latin America<br />3.4.3 Publishing business: against“Other mundialization”<br />
  27. 27. 4. New media and publishing business in Latin America<br />Public Policies<br />Pillars: <br />Definition of book: <br />principal mean for: <br />diffusion of culture<br />transmission of knowledge<br />enhancement of social and scientific research<br />conservation of the Nations patrimony <br />improvement of the life condition for all the citizens <br />Defined by content (creative value is above all the material means that intervene in its production) <br />Copyright, Authors rights, etc. <br />
  28. 28. 4. New media in Latin America<br />Public Policies<br />Change of the law’s emphasis: <br />Traditional laws: enhance private sector<br />Tributary favors for publishers<br /> Facilities to import paper and export books<br />New laws: create a ground of capable readers <br />Public Libraries<br />Reading officials<br />Mixed entities<br />Support for private programms<br />
  29. 29. 4. New media in Latin America<br />Public Policies<br />Model law<br />First one UN 1970 Rights Management, Folklore and popular culture, e-commerce.<br />1992: few articles: more benevolent with industries<br />Cooperation and basic orientation for Governments in order to enhance the reading culture<br />Publisher are more politically active than readers<br />
  30. 30. 4. New media and publishing business in Latin America<br />Public Policies Arguments against the Type-law<br />Few publishing houses see themselves protected<br />No benefits for the circulation<br />No clarity: <br />printing Vs publishing<br />National Publisher Vs. Multinational<br />No protection to the authors or translators<br />Market impositions: <br />under 3 months in display<br />tributary favors: only to physical production, not for the intellectual work<br />Silvia Castrillón, Asolectura<br />
  31. 31. 5. New media in Latin AmericaCreation<br /><ul><li> Free (or so it begins…)
  32. 32. Multinational
  33. 33. High Standards of quality (both literary and visual)
  34. 34. Remediation
  35. 35. Transmedia, transnarration, alliance
  36. 36. Emancipation: comes, as in every revolution, from the botom
  37. 37. New media helps to create integration (new mundialization), breaks concentration
  38. 38. Predomination of print culture but digital media is gaining terrain fiercefully
  39. 39. Convergence: no more “ceci tuera cela”.</li></li></ul><li><ul><li> Free
  40. 40. Multinational
  41. 41. High Standards of quality (both literary and visual)
  42. 42. Remediation
  43. 43. Transmedia, transnarration, alliance
  44. 44. Emancipation: comes, as in every revolution, from the botom
  45. 45. New media helps to create integration (new mundialization), breaks concentration
  46. 46. Predomination of print culture but digital media is gaining terrain fiercefully
  47. 47. Convergence: no more “ceci tuera cela”.</li></ul>6. On the way to conclussions<br />

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