NAI Search Engine Optimization Report

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The Co-Founders of Four Elements, Maxwell Finn and Zeshan Muhammedi, led a web 2.0/SEO breakout session for NAI Global's marketing directors.

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NAI Search Engine Optimization Report

  1. 1. NAI Global SEO & Web 2.0 Integration <ul><li>Presented by Four Elements LLC </li></ul>
  2. 2. What is SEO? <ul><li>SEO is short for the term Search Engine Optimization. </li></ul><ul><li>Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via &quot;natural&quot; (&quot;organic&quot; or &quot;algorithmic&quot;) search results. </li></ul><ul><li>When implemented correctly, SEO is a cost-effective form of advertising and brand building. </li></ul>
  3. 3. Correctly Implement SEO
  4. 4. The Starting Point <ul><li>Domain age and number of authoritative inbound links. </li></ul><ul><ul><li>The two most valuable factors in Google’s ranking algorithm. </li></ul></ul><ul><li>Patience, Planning and Passion. </li></ul><ul><ul><li>Number one rankings don’t come over night. </li></ul></ul><ul><ul><li>Ready for the long haul? </li></ul></ul><ul><li>Where is your expertise? </li></ul>
  5. 5. The Facts <ul><li>72.5% of the population of the United States is online. (Internetworldstats.com. Retrieved on 2008.) </li></ul><ul><li>There were 11.7 billion searches in the month of August 2008. (Comscore.com. Retrieved on 2008.) </li></ul><ul><li>The number of internet users who use search engines has increased from one third to 49%. (PewInternet.com. Retrieved on 2008.) </li></ul>
  6. 6. Keyword Research
  7. 7. Optimizing Your Site <ul><li>Your final list of target keywords will be integrated into your websites: </li></ul><ul><ul><li>URL </li></ul></ul><ul><ul><li>Title Tag </li></ul></ul><ul><ul><li>Metadata </li></ul></ul><ul><ul><li>Headers </li></ul></ul><ul><ul><li>Body Content </li></ul></ul><ul><ul><li>Navigation Links </li></ul></ul><ul><ul><li>Image Names </li></ul></ul><ul><ul><li>ATL Attributes </li></ul></ul><ul><li>Without substantial research, you will waste a great deal of time and money. </li></ul>
  8. 8. Your Arsenal of Tools

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