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How to Rank in Google’s 3 Pack

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Google's Business Listings have recently been updated and business owners who previously found themselves ranking in local results with their business listing, need to take another look at their listing in order to rank in the "3 Pack" Where there were 5 results showing in local results, now there are only 3, and it's more important than ever to ensure your business information is accurate, and you are taking every possible step to compete for the top three spots in Google Local Results. Here are the most important factors for ranking your listing in the 3 Pack.

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How to Rank in Google’s 3 Pack

  1. 1. HOW TO RANK IN GOOGLE’S 3 PACK Craig Hosking – Co-Owner and COO Maximize Digital Media
  2. 2. GOOGLE HAS CHANGED THEIR MAP LISTINGS…AGAIN. They went from 10 pack… Then to 7 Pack… Then to 5 Pack… Now to the 3 Pack Competition has now become tougher to get the premium real estate that Google offers for free… Today we will go over several areas to help you score a place in the 3 pack…
  3. 3. WHAT IS THE “3 PACK”?
  4. 4. HIGH NUMBER OF REVIEWS
  5. 5. NUMBER OF GOOGLE +1′S Post on your Google+ Page and collect +1’s from your audience.
  6. 6. HIGH GOOGLE+ RATINGS Be a “5 Star” business…
  7. 7. OWNER-VERIFIED PAGE Claim your page! Go through the verification process to have Google recognize you as a real business.
  8. 8. PRODUCT OR SERVICE-BASED KEYWORDS IN THE GOOGLE+ PAGE TITLE AND PAGE DESCRIPTION Keywords…Tell Google what you are about.
  9. 9. LOCATION-BASED KEYWORD IN THE GOOGLE+ PAGE TITLE AND PAGE DESCRIPTION What geo-targeted areas am I marketing to? Not POLK COUNTY…
  10. 10. USING A BROAD CATEGORY KEYWORD IN THE CATEGORY SECTION OF GOOGLE+ LOCAL You can only use what Google gives you in the drop down…choose wisely.
  11. 11. USING A LOCAL AREA CODE If you need one, use a FREE Google phone number or get one an inexpensive number at Twilio
  12. 12. THE LENGTH OF TIME YOUR BRAND HAS BEEN ON GOOGLE+ LOCAL The sooner you start, the better…
  13. 13. HAVING A COMPLETE PROFILE A complete and accurate NAP Opening/closing times Images/Videos Just fill out everything they offer….
  14. 14. HAVING VIDEOS WITH HIGH- QUALITY CONTENT ASSOCIATED WITH YOUR GOOGLE+ LOCAL PAGE Get a Youtube account and upload some videos from your phone. Fill out the complete description on the video and give it a good title (think keyword related). It will auto post to your Google+ page if you have it connected to your Youtube account….FUN
  15. 15. THE RATE AT WHICH YOUR CIRCLES INCREASE Start inviting other G+ friends to your circles…build your following.
  16. 16. USING LOCATION-BASED KEYWORDS ON OTHER CUSTOM ATTRIBUTES OF YOUR GOOGLE+ LOCAL PAGE “Pizza in Lakeland”…use it wherever possible without sounding “spammy”
  17. 17. REVIEWS FROM TOP REVIEWERS IN YOUR NICHE This one is difficult for most businesses, easier for restaurants.
  18. 18. HIGH NUMBER OF SHARED GOOGLE+ POSTS Just like Facebook, the more people share your content from G+, the more Google loves you.
  19. 19. MAXIMIZE DIGITAL MEDIA CAN HELP YOUR BUSINESS GET INTO GOOGLE’S “3 PACK” AND DEVELOP LEAD GENERATION STRATEGIES. If you would like a copy of this presentation, please give me a business card and I will email you a copy. Craig Hosking craig@MaximizeDigitalMedia.com 863-606-5994 MaximizeDigitalMedia.com

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