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The Secret Message of the Fallen Stars - a TransmediaLit Project

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Novel, shortmovie, app, comics and social campaigns for a TransmediaLit project designed by Max Giovagnoli, Rome

Published in: Entertainment & Humor
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The Secret Message of the Fallen Stars - a TransmediaLit Project

  1. 1. MAX GIOVAGNOLIIL MESSAGGIO SEGRETO DELLE STELLE CADENTI (THE SECRET MESSAGE OF THE FALLEN STARS, 2012) A TRANSMEDIA EXPERIENCE
  2. 2. postit1 PLOT AND STORYWORLDThe story started in Rome, where Giuspe, a 16 years ADHD student, forceshis teacher April to go with him in Ireland to find his parents. A thrilling onthe road through the “Green Island”, from Dublin to the wildlife of a littlevillage in the northern part of the country. A clandestine drug trafficking, aviolent chase and the magic presence of an old woman, Erin, who works asa lighthouse keeper after hers husband’s death, complete the adventures ofthis unexpected, tricky duet.
  3. 3. RABBIT HOLE: THE SHORTMOVIE IL MARE IN VENA (THE SEA IN MY VEINS, 2011)THE MOVIE FOCUSES ON THE FIRST 50 PAGEOF THE STORY, WITH AN ALTERNATE ENDING
  4. 4. SHORTMOVIE RELEASE CAIRO MEDITERRANEAN LITERARY FESTIVAL (MAY, 2011)PRESCREENING IN THE YOUNG ADULT SECTION, DURING THE “ARAB SPRING”, AND THEN LAUNCH ON THE WEB (YOUTUBE) IN DECEMBER, 2011
  5. 5. THE NOVEL(FEBRUARY, 2012)
  6. 6. postit1 NETWORK ACTIVITIES 1 (FEBRUARY, 2012) SOCIALPLOT DRIVEN: TRAILER 1 CHARACTER DRIVEN: TRAILER 2USER GENERATED DEMOTIVATIONAL AUTHOR PROFILE AND FANPAGE
  7. 7. SOCIALpostit1 NETWORK ACTIVITIES 2: “PLAY THE BOOK!” (MARCH, 2012) POST IT CAMPAIGN (LAUNCHED ON FACEBOOK AND WITH TRADITIONAL POSTCARDS) THE CAMPAIGN LAUNCHED THE FIRST “URBAN BOOK GAME” IN ITALY:A QUEST, PLAYABLE IN TEAMS, SPREADING DIGITAL CONTENTS AND UGC CREATION
  8. 8. THE URBAN BOOK GAME: postit1 SECRET MESSAGE OF THE FALLEN STARS (2012) THECREATIVE AND LOGISTICS PARTNER: URBAN EXPERIENCE, ROME
  9. 9. postit1 READING TOUR (APRIL, 2012, THREE DATES) THE PERFORMING THE NOVEL & MOVIE SOUNDTRACKHERE, WITH THE IRISH SINGER KAY MC CARTHY (ROME, APRIL 2012)
  10. 10. postit1 COMICS: “THE SECRET OF ERIN” (MAY, 2012) THETHE COMICS TELLS THE BACKSTORY (1984) OF THE FEMININE CHARACTEROF THE NOVEL, ERIN, MOTHER OF GIUSPE, DURING THE IRISH TROUBLES. THE ADVENTURE IS BASED IN MALIN HEAD AND REVEALES THE REAL MEANING OF THE “SECRET” MESSAGE OF THE FALLEN STARS TEXT, MAX GIOVAGNOLI - DRAWINGS, SIMONE D’ARMINI
  11. 11. postit1 PRESS & ENDORSEMENT “Remarkable how such an advanced narrative design is being born right here in beautiful Italy! A lesson, and a model that is now starting to rise all over the world” (Jeff Gomez, Avatar, Tron, Pirates of the Caribbean, Halo, Prince of Persia).

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