Widget Summit 2008: Powering Your Site with Data Availability

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My presentation at Widget Summit 2008 on how MySpace Data Availability is embracing the Open Stack, and how to use it to power social functionality

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  • Widget Summit 2008: Powering Your Site with Data Availability

    1. 1. MySpace Data Availability: Power Your Service With the Social Web <ul><li>November 2008 </li></ul>
    2. 2. What Makes Me “Me”?
    3. 3. <ul><li>What I Say About Me </li></ul>profile
    4. 4. <ul><li>What Others Say About Me </li></ul>reputation
    5. 5. <ul><li>What I Do </li></ul>activity
    6. 6. <ul><li>Who I Know </li></ul>social graph
    7. 7. <ul><li>What I Create </li></ul>content
    8. 8. <ul><li>Where I Can Go </li></ul>authentication
    9. 9. The Web Identity activity profile social graph reputation authentication content
    10. 10. The Old World Social Networks Social Sites
    11. 11. The Old World <ul><li>The Lonely Social Network </li></ul>
    12. 12. The New World Data Availability
    13. 13. The New World <ul><li>The Social Social Network </li></ul>
    14. 14. The Goal?
    15. 15. Make Life Simpler
    16. 16. The Platforms…
    17. 17. Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
    18. 18. Data Availability: Leverage MySpace Outside of MySpace
    19. 19. MySpace Developer Platform Data Availability Application Platform Developer Relations Libraries, sample code, forums, blogs, docs… OpenSocial, MyOpenSpace OpenID, OAuth, REST API’s external development internal development community outreach
    20. 20. Social Platforms Your Site
    21. 21. Why This Matters to You
    22. 23. User Acquisition Lower the barrier to entry
    23. 24. Retention You become both complementary and indispensable
    24. 25. Traffic <ul><li>Make your site and service a fulcrum </li></ul>
    25. 26. Monetization Gain valuable insights into your user base by allowing them to easily plug in
    26. 27. Why This Matters
    27. 28. What Is Available Now
    28. 29. Our Current Implementation friends authentication profile content registration
    29. 30. Authentication <ul><ul><li>All of Data Availability leverages the Oauth standard for Web service authentication </li></ul></ul><ul><ul><li>This is a user-centric privacy model where the MySpace user delegates scoped access to a 3rd-party site with a token that the user can revoke at any time </li></ul></ul>
    30. 31. Easier Account Creation
    31. 32. Dynamic Profiles <ul><li>Changes in MySpace are reflected in all of the user’s linked services </li></ul>
    32. 33. Profile Access <ul><ul><li>Portable data can be stored even after the link is broken </li></ul></ul><ul><ul><li>Caches must be refreshed each 24 hours, and purged when a user decides to cut the tie </li></ul></ul>
    33. 34. Content <ul><li>Take your MySpace-created content with you </li></ul>
    34. 35. OpenSocial 0.8 REST Support <ul><li>Ability to access the OpenSocial 0.8 “People” resources through Data Availability </li></ul>
    35. 36. Where We Go Next
    36. 38. Why OpenID at MySpace? <ul><ul><li>Our users identify with their URL’s! </li></ul></ul><ul><ul><ul><li>Over 90% of our active users have vanity URL’s </li></ul></ul></ul><ul><ul><ul><li>We have 29,959,874 users who are both OpenSocial app users and have a vanity URL </li></ul></ul></ul>
    37. 39. OpenID and MySpace <ul><ul><li>We are embracing the standard for single sign-on for the web </li></ul></ul><ul><ul><li>By Combining OpenID and Data Availability, we will provide a complete identity solution </li></ul></ul>
    38. 40. Closing Thoughts
    39. 41. Closing Thoughts <ul><ul><li>The MySpace Data Availability platform provides you opportunities to drive engagement, increase retention and generate traffic by leveraging our massive user base and robust platform </li></ul></ul><ul><ul><li>Our platform provides the functionality you need to allow our users to bring their MySpace identity into your service </li></ul></ul><ul><ul><li>The platform embraces open standards, which ensures compatibility and provides access to continued community innovation </li></ul></ul>
    40. 42. Contact: [email_address] Follow: myspace.com/pixelelated www.8bitkid.com twitter.com/8bitkid

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