How to Power Your Site With the Social Web <ul><li>October 2008 </li></ul>
What Makes Me “Me”?
<ul><li>What I Say  About Me </li></ul>profile
<ul><li>What Others Say About Me </li></ul>reputation
<ul><li>What I Do </li></ul>activity
<ul><li>Who I Know </li></ul>social graph
<ul><li>What I Create </li></ul>content
<ul><li>Where I Can Go </li></ul>authentication
The Web Identity activity profile social graph reputation authentication content
The Old World Social Networks Social Sites
The Old World <ul><li>The Lonely Social Network </li></ul>
The New World Open Identity
The New World <ul><li>The Social Social Network </li></ul>
The Goal?
Make Life Simpler
Tapping Into Identity Standards
The Identity Standards activity RSS, ATOM, XMPP, OpenSocial profile hCard, hCal, OpenSocial, SReg,  Attribute Exchange rep...
Why This Matters to You
 
User Acquisition Lower the barrier to entry
Retention You become both complementary and indispensable
Traffic <ul><li>Make your site and service a fulcrum </li></ul>
Monetization Gain valuable insights into your user base by allowing them to easily plug in
Why This Matters
The Platforms…
Social Platforms Your Site
Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
Social Windows
The Other Platform…
the web!
Microformats
Microformats
Microformats
Microformats hCal hCard XFN hReview And more!
Closing Thoughts
The Impact <ul><ul><li>The web is becoming an increasingly open and social place, and standards can power social functiona...
Questions?
Contact: Max Engel: mengel@myspace.com
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SNAP Summit 2008: MySpace on the Open Web

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My discussion on \"How to Power Your Site With the Social Web\", which covered the Open Identity Stack and Microformats

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  • SNAP Summit 2008: MySpace on the Open Web

    1. 1. How to Power Your Site With the Social Web <ul><li>October 2008 </li></ul>
    2. 2. What Makes Me “Me”?
    3. 3. <ul><li>What I Say About Me </li></ul>profile
    4. 4. <ul><li>What Others Say About Me </li></ul>reputation
    5. 5. <ul><li>What I Do </li></ul>activity
    6. 6. <ul><li>Who I Know </li></ul>social graph
    7. 7. <ul><li>What I Create </li></ul>content
    8. 8. <ul><li>Where I Can Go </li></ul>authentication
    9. 9. The Web Identity activity profile social graph reputation authentication content
    10. 10. The Old World Social Networks Social Sites
    11. 11. The Old World <ul><li>The Lonely Social Network </li></ul>
    12. 12. The New World Open Identity
    13. 13. The New World <ul><li>The Social Social Network </li></ul>
    14. 14. The Goal?
    15. 15. Make Life Simpler
    16. 16. Tapping Into Identity Standards
    17. 17. The Identity Standards activity RSS, ATOM, XMPP, OpenSocial profile hCard, hCal, OpenSocial, SReg, Attribute Exchange reputation MicroID social graph OpenSocial, XFN, FOAF, PortableContacts authentication OAuth, OpenID content XSPF, EXIF, etc…
    18. 18. Why This Matters to You
    19. 20. User Acquisition Lower the barrier to entry
    20. 21. Retention You become both complementary and indispensable
    21. 22. Traffic <ul><li>Make your site and service a fulcrum </li></ul>
    22. 23. Monetization Gain valuable insights into your user base by allowing them to easily plug in
    23. 24. Why This Matters
    24. 25. The Platforms…
    25. 26. Social Platforms Your Site
    26. 27. Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
    27. 28. Social Windows
    28. 29. The Other Platform…
    29. 30. the web!
    30. 31. Microformats
    31. 32. Microformats
    32. 33. Microformats
    33. 34. Microformats hCal hCard XFN hReview And more!
    34. 35. Closing Thoughts
    35. 36. The Impact <ul><ul><li>The web is becoming an increasingly open and social place, and standards can power social functionality </li></ul></ul><ul><ul><li>Now you don't have to reinvent the wheel when looking to provide new features </li></ul></ul><ul><ul><li>You can not only utilize existing social platforms like MySpace Data Availability, but also tap into existing semantic information </li></ul></ul><ul><ul><li>It is important to understand this distributed landscape and plan intelligently so that you can best leverage these new open building blocks and participate in the ecosystem </li></ul></ul>
    36. 37. Questions?
    37. 38. Contact: Max Engel: mengel@myspace.com

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