Attracting and addressing audiences

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Attracting and addressing audiences

  1. 1.  When attracting and addressing ouraudiences, we decided to use several formatsthat are very common these days whencompanies wanted to advertise a film. We created a facebook page, a twitter page,a film website and a film poster. This covers all aspects of P&A because wehave an online format with interactiveaspects as well as a format that could bedisplayed on buses or in theatres etc. This means that there would be nowherethat our target audience could not see ourfilm.
  2. 2.  First we created a facebookpage. We felt this was a veryimportant part of P&Abecause facebook is one ofthe most popular socialnetworking sites on theinternet. Here fans can like the pagewhich will allow them to seeclips, photos and get regularupdates on the films progressetc.
  3. 3.  Our next creation was atwitter page. Twitter is another of thevery popular social mediasites that has huge numbersof subscribers. Here fans can also follow ourfilm page and receive regularupdates like posters,commercials and contestsetc.
  4. 4.  Film posters are another veryimportant aspect of P&A. Very few movies will attempt anykind of publicity without aselection of film posters, evensmall budget ones. Posters are very useful becausethey can be printed any size andbe placed anywhere e.g.commercial boards, buses,buildings, in cinemas etc. Film posters can also bepurchased by fans meaning theycan also function as merchandise.

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