When attracting and addressing ouraudiences, we decided to use several formatsthat are very common these days whencompanies wanted to advertise a film. We created a facebook page, a twitter page,a film website and a film poster. This covers all aspects of P&A because wehave an online format with interactiveaspects as well as a format that could bedisplayed on buses or in theatres etc. This means that there would be nowherethat our target audience could not see ourfilm.
First we created a facebookpage. We felt this was a veryimportant part of P&Abecause facebook is one ofthe most popular socialnetworking sites on theinternet. Here fans can like the pagewhich will allow them to seeclips, photos and get regularupdates on the films progressetc.
Our next creation was atwitter page. Twitter is another of thevery popular social mediasites that has huge numbersof subscribers. Here fans can also follow ourfilm page and receive regularupdates like posters,commercials and contestsetc.
Film posters are another veryimportant aspect of P&A. Very few movies will attempt anykind of publicity without aselection of film posters, evensmall budget ones. Posters are very useful becausethey can be printed any size andbe placed anywhere e.g.commercial boards, buses,buildings, in cinemas etc. Film posters can also bepurchased by fans meaning theycan also function as merchandise.