Beginners guide to blogging search engine optimization – episode 3
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Beginners guide to blogging: Search Engine Optimization –
Welcome to the third episode of the series beginners guide to blogging titled “Beginners guide to blogging:
Search engine optimization (SEO) – Episode 3” in case you missed the f irst two episodes you can check
them out here;
Beginners guide to blogging: How to build a blog – Episode 1
Beginners guide to Blogging: Content Creation – Episode 2
In the f irst two episodes I have covered how you can build a WordPress blog and content creation, I
strongly recommend you read the f irst two episodes bef ore reading this episode if you are yet to read
them as this episode is simply a continuation of the other two.
Beginners guide to blogging: Search Engine Optimization
In this episode titled “Beginners guide to blogging: Search Engine Optimization (SEO) -Episode 3” I am going
to teach you all you need to know about search engine optimization SEO and how to properly optimize your
contents f or greater visibility in search engines. This is simply a beginner’s guide to SEO so I will try as
much as possible to keep it simple so any newbie will easily understand the concept of SEO.
Note: SEO is simply same thing as Search Engine Optimization
What is Search engine optimization SEO? Search engine optimization is simply all the
techniques/methods to make your blog more visible in the search engines. SEO simply involves all the
things you need to do so that your site will rank high in search engines like Google, Bing, Yahoo, Yandex,
Why does my blog need SEO? I know this has been a bugging question in your mind, but I want to say we
should all be gratef ul f or SEO else the internet would’ve simply been one big chaotic place with no order.
The answer to your question is pretty simple; SEO is needed to sieve what is relevant f rom what is not.
Search engine optimization is what determines the result search engines return f or every searched query.
How will you f eel when you have an assignment to do and you simply type in the question on Google and
the results you get isn’t in anyway related to what you are searching? Imagine you searched f or f ood and
the results you get are f or soccer?
Search engine optimization determines how search engines sees your content and rank it, so if you learn
the basics of SEO and apply it always to your blog, your contents will rank high on Google and you will
receive more traf f ic to your blog and you will earn more money. Isn’t that the main aim of blogging at f irst?
So won’t you do all it will take to ensure you make money with your blog?
How Search Engines Work: Search engine works in basically 3 stages crawling, indexing & ranking as
described in this article “How Search Engines Work”. I recommend you read the article to understand in
details how search engine works.
But bef ore your content can be f ound in the search engine results you will have to f irst of all submit your
blog to search engines. Af ter submitting your blog to the search engines, the search engine
spiders/crawlers will visit your site and index your contents and then decide how relevant it is to your
chosen keywords and determine where it will appear on the search engine results.
So you see the need to properly understand the concept of search engine optimization SEO and apply it on
Types of SEO: Search engine optimization is basically divided into two – On Page SEO & Of f Page SEO.
On Page SEO involves all the necessary SEO tricks you need to apply on your blog to get it to rank well in
the search engines while Of f Page SEO involves all other activities you could do outside your blog to
improve its search engine rankings.
As much as both are very necessary in building a successf ul blog, you must understand the need f or each
and every one of them so as to know when you need one more than the other. You may properly optimize
your blog contents you yet rank poorly. Bloggers have always asked which of the On Page SEO and Of f
Page SEO is more important.
On Page SEO: Your f irst step in getting your blog to rank well lies with On Page SEO. So let me guide you
through this concept caref ully so you will understand it. The f irst item on this list is keyword research, you
need to choose the proper keyword f or every post, and then optimize the post title, Meta description,
interlink related posts, use keywords on heading tags, obey the keyword density etc. Read “Keyword
Strategies you should practice” and “The Basic Onsite SEO Tips You Should Know”. If you are still
interested in learning more about keywords then check my previously published articles about keywords.
Off Page SEO: Of f Page SEO can greatly improve your blog’ search engine ranking because Google and
other search engines consider the way people see your contents. There are over 200 search engine
ranking f actors and am certain Of f Page SEO has more in it. So I need you to understand all the other
things you need to do to improve your site.
Link Building Basics: Backlinks are important to how good your site perf orms, some years ago the
number of backlinks to a site is an indication of the relevance of its content though Google is trying to
change some of that concept. Google is now saying that number does not matter anymore; quality, variety
and relevance of the backlinks are what matters now. So you have to learn how to build quality backlinks to
Af ter the release of both the Google’s Penguin and Panda updates, everyone is trying to play saf e when it
comes to link building and some of the saf est ways include blog commenting, guest posting, Social media,
press release, f orum posting and web 2.0. Here are “6 Types of Backlinks You Should Avoid”, most newbie
bloggers make mistakes at this stage.
Basic SEO Tools: For optimum SEO analysis of your site you def initely need some tools to achieve that.
So I have decided to introduce you to some basic SEO tools that will let you create sites and contents in
accessible ways. If you understand your site’s analytics then you can understand both your site’s behavior
and your audience’s behavior as well.
You can improve your site when you know where and what it lacks and you need these tools f or such.
Google Webmaster Tools: This tool provides you with detailed reports about your site’s visibility on
Google search engine.
Bing Webmaster Center: This tool also provides you with reports of your site’s perf ormance in Bing
search engine. Most bloggers use only Google Webmaster Tools & miss out f rom the rich data Bing
Webmaster Tools provides. Read “Bing Webmaster Tools – Are you getting The Second Insight ?”
Other tools you need include Google Analytics & Open Site Explorer etc. With these tools you can gather
enough data to greatly improve your site’s search engine ranking.
I hope I have explained in simple terms the concept of SEO in this episode. This is the end of the third
episode of this series, I will continue with the rest tomorrow. I hope you f ind it interesting to share your
views and contribute to it. If you have any questions, do not hesitate to ask me via the comments or better
yet via the contact page.
If you do not want to miss any episode of this series, simply enter your email below and click the Subscribe
button. You will receive all the episodes on your email, that way you won’t have to miss any.
Beginners guide to Blogging: Content Creation – Episode 2
Top 10 Search Engines you should know
What to consider while choosing a WordPress theme f or your site
URL Submission to Search Engines
The best Mobile SEO Practices f or your mobile site
5 SERP Promotion Strategies that Google Cannot Resist
List of Must-Have SEO Tools f or Beginners
3 Arsenal tools you will need f or SEO blogging success
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