A simple but handy guide for small businesses on how Facebook can be utilised effectively to promote your business, connect with your customers and generate revenue.

1. Why & HOW ?
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2. Greatly broaden your brand’s
exposure – Fish where the Fish are
• Currently Circa 1 Billion!! Facebook users worldwide
• Users spend more time on Facebook each month
than any other website – more than Google, Youtube,
Yahoo etc
• Over 11 million Australian users
• Almost 7 million of those check Facebook
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3. Profile vs. Page
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4. Profile-Page Relationship
For example, if your name is ‘John Smith’ and you
have a business called ‘Super Business Solutions’:
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5. Profile-Page Relationship
• It is necessary to own a Profile in order to create a
Business Page. However you must restrict your business
activities to your Business Page.
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6. Creating your Business’s Page
Creating your Business’s Page
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7. TIP!
• Have Multiple Profiles as Admins to Your Page
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8. Profile Business Page  Fans
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9. TIMELINE
Basic image of fan page/
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10. Reserve your Business Name
• Ensure you get a Vanity URL:
www.facebook.com/YourBusinessName
• You can sign up for your Vanity URL here:
http://www.facebook.com/username/
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11. Getting a Vanity URL
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12. Promote your ‘Domain Name’
on Facebook
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13. Your Business Presence within
your Consumers world
• Unlike a website, you are connected to your
customers and can interact with them on an ongoing
basis
• Unlike a website, when customers interact with your
page it is seen by their friends – Word of MOUSE
marketing
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14. Your Business Presence within
your Consumers world
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15. Custom Design / Experience for
your Business
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16. Custom Experience for your
Business- Real Estate
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17. Custom Design for your Business
• Can embed Google Maps to show the location of
your business or other important locations
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18. Display & Self Manage Products from your
Online Store (+ Get Social Media Viral Effect!)
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19. Display & Self Manage Events, Seminars,
Courses (+ Get Social Media Viral Effect!)
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20. Display & Self Manage Multiple Store Locator
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21. TIP!- Create Custom Tabs
-To showcase Products & Services.
- To provide Segmented Experience
-To provide offers so that they are enticed to ‘Like’ your
Page
Engage Social Media Marketing Company
Use 3rd Part Facebook Apps Developers- Self Manage
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22. Go Viral With Fan Interaction
(‘Like’ Effect)
When someone ‘Likes’ a page…
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23. The Benefits of being ‘Liked’
…Their friends hear about it on their News Feeds!
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24. The Benefits of being ‘Liked’
The average Facebook user has 130 friends*… that’s
a lot of exposure for your page from just 1 click!
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*Source: Facebook

25. Go Viral – With every interaction
from Fans
• When Fans Interact with your Events
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26. Events Pages
• Remember, the average Facebook user has 130
friends!
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27. When Fans Answer Questions
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28. TIP!- Ask Customers About why they
like existing products & Leverage
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29. TIP!- Get feedback for creating Successful
Products
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30. To End Political Debates
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31. TIP! Effective Marketing Campaign
Development (Fan Generated Content)
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32. INCENTIVISE / Reward Fans to
‘Like’ Your Page
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33. INCENTIVISE TO CONNECT TO
YOUR BRAND
Before Like After Like
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34. Run Contests, Promotions (+Go Viral!)
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35. Photo Voting Contest
Facebook Ads
NEXT
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36. Integrate Facebook Plugins in
your website
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37. The interaction goes Viral!
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38. Success Factor- Roadmap
After Setup Completed
1 Status Update per
Reach
day. No Offers or 300 Fans
Reach
Sales Messages! 600- 800
Fans
Week 2 Week 8
Week 1 Week 6
Offer
Strategy
N
E
X
T
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Launch Photo
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Voting Contest
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- 3rd party app

39. Developing Conversation Calendar +
Creating & Posting regular status
updates
OCTOBER 2012
Sun Mon Tue Wed Thu Fri Sat
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Claim vanity Roadmap
URL submission Customer Initiate collateral
Approval design
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Share Prepare Status
conversation updates once Prepare FB Ad Apply approved
calendar conversation campaign to land tab apps
calendar on the photo Apply approved
approved voting contest collateral
Initiate FB
campaign
Begin posting
updates
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Email blast to Activate Ads Thank you Email 200 Fans winner
He * Get ad approval database first of 200 Fans free He announcement
200 people Offer Photo contest offer to T on Facebook
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40. Get Your Business on Facebook
TODAY!
Thank You
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