Web 2.0 and The Cochrane Collaboration: A Case Study


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Presentation for a Course offered at the EAHIL Workshop in Dublin, 2 June 2009

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  • Web 2.0 and The Cochrane Collaboration: A Case Study

    1. 1. The Cochrane Collaboration and Web 2.0: A Case Study Chris Mavergames Web Operations Manager/Information Architect The Cochrane Collaboration EAHIL Workshop, Dublin Castle 2 June 2009
    2. 2. The Cochrane Collaboration <ul><li>Cochrane in one sentence: </li></ul><ul><li>The Cochrane Collaboration is a global network of dedicated volunteers supported by a small staff who produce Systematic Reviews of healthcare interventions published in The Cochrane Library. </li></ul><ul><li>Cochrane on the web in one sentence: </li></ul><ul><li>Cochrane on the web consists of our flagship site, cochrane.org, along with roughly 80 other entity websites (Review Groups, Centres, Branches, etc.) as well as www.thecochranelibrary.com (WileyInterScience). </li></ul>
    3. 3. cochrane.org
    4. 4. Web 2.0 tools we have tried <ul><li>Social networking: Facebook </li></ul><ul><li>Microblogging: Twitter </li></ul><ul><li>Social bookmarking: del.icio.us </li></ul><ul><li>Wikis: cochrane.org/ideas, ccreview.wikispaces.com </li></ul><ul><li>Subscription services: RSS for </li></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Calendars, events </li></ul></ul><ul><li>Slideshare: embedded Slidecasts on cochrane.org </li></ul><ul><li>YouTube and Google Video: embedded videos on cochrane.org </li></ul>
    5. 5. Web 2.0 tools we want to try <ul><li>Cochrane blog(s) </li></ul><ul><li>Live broadcast events: livestream.com (i.e., an “Ask the Author” broadcast) </li></ul><ul><li>Yammer: Institutional Twitter </li></ul><ul><li>Twitter as polling and conference “tweet-up” tool (at Colloquia and meetings) </li></ul><ul><li>Other ideas that have been circulated: </li></ul><ul><li>Wiki as a training tool? </li></ul><ul><li>Wiki as Intranet? </li></ul><ul><li>A Cochrane Facebook </li></ul>
    6. 6. Web 2.0 tools we have tried <ul><li>Summary of each followed by lessons learned and recommendations </li></ul>
    7. 7. Summary: The CC on <ul><li>Started without the knowledge of anyone “official” or “central” to the .org – we found out about it by accident ! </li></ul><ul><li>Quickly joined forces with the creator and got Admin access. </li></ul><ul><li>Haven’t used to greatest potential but are looking at ways to do this. </li></ul><ul><li>We are considering creating an internal Cochrane “Facebook” – “Faces of Cochrane” or similar – within our new CMS (Drupal) </li></ul>
    8. 8. Cochrane Collaboration on Facebook
    9. 10. Medical Libraries on Facebook
    10. 11. Lessons learned/Recommendations <ul><li>Lessons learned: </li></ul><ul><li>Web 2.0 is not about control </li></ul><ul><li>These types of Web 2.0 presences develop organically </li></ul><ul><li>Thus, I believe they are more effective, engaging, etc. when they ARE allowed to develop organically (albeit with some guidance) </li></ul><ul><li>Social interaction can quickly turn into or be mixed with professional interaction </li></ul><ul><li>Recommendations: </li></ul><ul><li>Facebook hasn’t really “taken off” for us but we feel it’s important to have a presence there </li></ul><ul><li>A must for most tradition al library settings (XYZ Medical Library) </li></ul>
    11. 12. Summary: The CC on <ul><li>Presence since end of January (twitter.com/cochranecollab) </li></ul><ul><li>We now have over 300 followers and have posted several hundred updates </li></ul><ul><li>We‘ve found it to be a great tool for disseminating Cochrane news and evidence and for networking with other institutions (WHO, NHS, etc.) </li></ul><ul><li>Especially relevant is our experience during the swine flu period outbreak – combating bad information with Cochrane evidence! </li></ul><ul><li>Someone described Cochrane‘s presence on Twitter by saying that we had a “rush of blood to the head“ – quite accurate </li></ul>
    12. 13. Cochrane Collaboration on Twitter
    13. 14. twitter.com/tsc_oh
    14. 15. Twitter Poll
    15. 16. Hashtags.org
    16. 17. Lessons learned/Recommendations <ul><li>Lessons learned: </li></ul><ul><li>Twitter is an excellent dissemination and resource discovery tool </li></ul><ul><li>Don’t underestimate the power of this seemingly trite tool (I did!) </li></ul><ul><li>Twitter can used as a polling tool and “crowdsourcing” tool </li></ul><ul><li>Enables a huge .org like the CC to engage with individuals </li></ul><ul><li>Recommendations: </li></ul><ul><li>Absolutely recommend it as a personal, professional development tool </li></ul><ul><li>Also recommend it for institutions and libraries (LISNews, Brooklyn Public Library, etc.) </li></ul>
    17. 18. Summary: The CC and social bookmarking <ul><li>We have an account at del.icio.us/cochrane.collaboration </li></ul><ul><li>Mainly used so far to store collections of bookmarks related to projects we are working on (CMS Project, for example) </li></ul><ul><li>Replaces lists of links pages on internal websites, documentation we have – we can just add bookmarks their collectively under the same account and tag them appropriately and point everyone there: “look under tag ‘Drupal’” for example </li></ul><ul><li>Have considered using it more widely but haven’t as of yet </li></ul>
    18. 19. del.icio.us
    19. 20. Lessons learned/Recommendations <ul><li>Lessons learned: </li></ul><ul><li>Del.icio.us is a very helpful tool for organizing both one‘s own, personal bookmarks as well as collections managed by groups </li></ul><ul><li>Recommendations: </li></ul><ul><li>Perhaps CiteULike and Connotea are more appropriate for researchers or scientists as the collections available for browsing from other members might be more relevant </li></ul><ul><li>Del.icio.us will work for organizing bookmarks for most “general“ purposes </li></ul>
    20. 21. Summary: The CC – blogs and wikis <ul><li>No blogs yet from a central, Cochrane source but we are discussing creating topic-specific blogs related, for example, to Cochrane Review Groups or a blog for our new Editor-in-Chief </li></ul><ul><li>However, some Cochrane people are already blogging! (see next slide) </li></ul><ul><li>We have used wikis such as cochrane.org/ideas (see slide after next) and plan to use them more in the future, including the idea of an intranet or portion of an intranet as a Wiki </li></ul>
    21. 22. http://laikaspoetnik.wordpress.com/
    22. 23. http:// cochrane.org/ideas
    23. 24. Lessons learned/Recommendations <ul><li>Lessons learned: </li></ul><ul><li>Blogs: nothing yet in practice but in theory, we‘ve had a lot of discussion about focus – we don‘t want a general “Cochrane blog“ as it would be way too general </li></ul><ul><li>Wikis: Have used them a bit and find them helpful, if you can get people to actually contribute! </li></ul><ul><li>Recommendations: </li></ul><ul><li>Blogs: As a personal tool to create a web presence for your work, highly recommended; for an institution, keep in mind to keep it focused </li></ul><ul><li>Wikis: Recommended but offer “incentives to get people to contribute“ </li></ul>
    24. 25. Summary: The Cochrane Collaboration – Podcasts <ul><li>Podcasts from The Cochrane Library – launched with Issue 1, 2008 of The Cochrane Library </li></ul><ul><li>Originally set up to Podcasts audio summaries of Reviews from each issue of The Cochrane Library </li></ul><ul><li>Has now been expanded to include special podcast collections on topics such as influenza and events such as International Clinical Trials Day </li></ul><ul><li>Usually recorded by the authors of Cochrane Reviews themselves and centrally managed via a Podcast RSS feed and player pages on cochrane.org </li></ul><ul><li>Has been fairly successful so far with 100s of subscribers and 10,000 of thousands of hits on the player pages </li></ul>
    25. 26. cochrane.org/podcasts
    26. 27. cochrane.org/podcasts
    27. 28. Lessons learned/Recommendations <ul><li>Lessons learned: </li></ul><ul><li>Podcasts are an excellent knowledge dissemination or “transfer“ tool especially for summarizing long and complicated pieces of information such as Cochrane Reviews </li></ul><ul><li>Technical challenges (learning how to use audio recording software, sample rates of .mp3 files can be tricky and movement of files via email among other technical aspects make Podcasts somewhat challenging to get off the ground) </li></ul><ul><li>Recommendations: </li></ul><ul><li>Highly recommend setting up a Podcast feed and trying to record some Podcasts </li></ul><ul><li>See our ‘Guide to Podcasting‘ here: http://www.cochrane.org/resources/podcasting_guide.htm </li></ul>
    28. 29. Summary: The Cochrane Collaboration – RSS <ul><li>We currently offer some of our news channels as RSS feeds as well as our Podcasts </li></ul><ul><li>Our use of RSS is very limited at present but with our new CMS (Drupal), we plan to make many more RSS feed options including RSS feeds for: </li></ul><ul><ul><li>New and updated Cochrane Reviews </li></ul></ul><ul><ul><li>“ Cochrane in the news“ press announcements </li></ul></ul><ul><ul><li>Calendars, events, workshops, training </li></ul></ul><ul><ul><li>More or less any content that would be suitably received as an RSS feed </li></ul></ul>
    29. 30. cochrane.org/news
    30. 31. Lessons learned/Recommendations <ul><li>Lessons learned: </li></ul><ul><li>RSS is an excellent way to “push“ content to your users without them having to “pull“ it from your site(s) </li></ul><ul><li>We have not exploited the possibilities of RSS feeds enough </li></ul><ul><li>Recommendations: </li></ul><ul><li>Offering some information from your site(s) as RSS feeds is almost certainly a must nowadays as people can‘t/shouldn‘t always be expected to actually visit your site to get information you provide </li></ul><ul><li>Using RSS for something like “saved search“, news or events is a recommended path to get started </li></ul>
    31. 32. Summary: The Cochrane Collaboration – Slideshare.net <ul><li>Slideshare.net is a site that allows you to upload Powerpoint presentations for easy embedding on other sites </li></ul><ul><li>One can also create so-called “Slidecasts“ which are Powerpoint presentations with audio (an .mp3 file synced to the .ppt) </li></ul><ul><li>We have used Slideshare heavily to create so-called “Slidecasts“ of presentations from Cochrane meetings and Colloquia with much success </li></ul><ul><li>An effective way to keep people on your site (the Slidecasts are embeddable on a page on your site so users don‘t download and leave your site but are viewing content right on the page) </li></ul>
    32. 33. slideshare.net/cochrane.collaboration
    33. 34. http://www.cochrane.org/multimedia/colloquium_2008/
    34. 35. Lessons learned/Recommendations <ul><li>Lessons learned: </li></ul><ul><li>Slideshare is an excellent, free service for sharing Powerpoint presentations and creating Slidecasts </li></ul><ul><li>Since the service is free, you can‘t always be sure the site is running properly and thus the embedded Slideshows(casts) are therefore loading but we haven‘t had many reports of this happening </li></ul><ul><li>Recommendations: </li></ul><ul><li>Absolutely recommended for both institutions and esp. for individuals (Slideshare integrates with LinkedIn and Facebook for embedding of your slideshows right into your profile) </li></ul>
    35. 36. Summary: The Cochrane Collaboration - <ul><li>Mainly used for embedding videos on cochrane.org and other Cochrane websites </li></ul><ul><li>We haven‘t developed our channels on these two sites very much but would like to create more of a presence on these services </li></ul><ul><li>Great way to save server and storage space (embedding vs. streaming of content from another service) </li></ul>
    36. 37. youtube.com/cochranecollab
    37. 38. Lessons learned/Recommendations <ul><li>Lessons learned: </li></ul><ul><li>Great for embedding videos freely on your sites </li></ul><ul><li>Similar to Slideshare, however, there is now way to know if your videos are loading from YouTube/Google Video but as with Slideshare, we haven‘t had many complaints </li></ul><ul><li>Recommendations: </li></ul><ul><li>If you are thinking of creating video content, definitely recommend having a presence on YouTube/Google Video </li></ul><ul><li>Allows users 2 “channels“ within which to discover your content: your site where the content is embedded and via YouTube/Google Video </li></ul>
    38. 39. Web 2.0 tools we want to try <ul><li>A preview of some other Web 2.0 tools we are </li></ul><ul><li>considering... </li></ul>
    39. 40. Future Cochrane blog(s) <ul><li>Lots of discussion around creating blogs within Cochrane Collaboration </li></ul><ul><li>Difficulty has been in trying to find a focus for such a blog or blogs </li></ul><ul><li>Someone suggested a general Cochrane blog but this seems much to broad </li></ul><ul><li>So, direction we‘re now considering is topic specific blogs (Schizophrenia Review Group blog, for example) or an Editor-in-Chief blog </li></ul><ul><li>Our new CMS, Drupal, offers many blogging possibilities </li></ul>
    40. 41. Yammer (private Twitter) <ul><li>Many in Cochrane are either already on Twitter or have shown interest </li></ul><ul><li>However, many don’t feel comfortable discussing some things in public </li></ul><ul><li>Enter Yammer, a Twitter service for institutions </li></ul><ul><li>Only with the same email address domain (person@yourorg.com) are allowed into the network </li></ul><ul><li>Potential problem: many within institutions don’t have same domain in their email (esp. in Cochrane!) </li></ul><ul><li>Could work for many institutions, however </li></ul>
    41. 42. yammer.com
    42. 43. Livestream.com (live broadcasting) <ul><li>Livestream.com (formerly Mogulus.com) is a free online broadcasting solution </li></ul><ul><li>You create a channel and with a webcam are able to broadcast live to the web </li></ul><ul><li>Your channel is embeddable on any site </li></ul><ul><li>We are thinking of using this for a weekly “Ask the author” spot on cochrane.org or similar feature </li></ul>
    43. 44. livestream.com/cochrane
    44. 45. Other ideas that are circulating <ul><li>Wiki as a training tool? </li></ul><ul><li>Wiki as Intranet? </li></ul><ul><li>A Cochrane Collaboration Facebook (an internal, Cochrane-only version of the popular social networking tool created with the Drupal platform) </li></ul><ul><li>Co-tweeting on Cochrane Collaboration twitter account (already doing this with a few people) and multiple Twitter users (twitter.com/cochranelibusers, etc.) </li></ul><ul><li>Something like oxfam.org?… </li></ul>
    45. 48. Where we want to go: Web 3.0 <ul><li>Web 3.0 or Semantic Web will allow for much better use of data (web of data vs web of documents) </li></ul><ul><li>Example: show me all Cochrane Reviews published by authors in a certain geographic region displayed on a Google Map </li></ul><ul><li>Or, display proximity of Review Authors to highest incidences of a certain disease or condition on a Google Map </li></ul><ul><li>Drupal, our new CMS, allows for use of so-called Web 3.0 standards such as RDFa and OWL, so we‘ll see! </li></ul><ul><li>We can discuss further if there is time and/or interest... </li></ul>
    46. 49. Further reading <ul><li>Visit del.icio.us/mavergames for a complete list of links from this presentation (see tag “EAHIL”) </li></ul><ul><li>Follow The Cochrane Collaboration on Twitter! twitter.com/cochranecollab </li></ul><ul><li>Follow me on Twitter! twitter.com/mavergames </li></ul><ul><li>Get news via RSS from cochrane.org/news </li></ul><ul><li>In a few days, see slidecast of this presentation at slideshare.net/mavergames </li></ul>
    47. 50. Questions?
    48. 51. Thank you! Chris Mavergames Web Operations Manager/Information Architect The Cochrane Collaboration Email: [email_address] Twitter: mavergames Blog: mavergames.net