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Hands On With Mautic: Emails and Campaigns


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This webinar continued the hands-on review of Mautic, open source marketing automation. We looked at emails and campaigns and how they can be used to help promote your business, improve your marketing, and ultimately increase your sales.

You can watch the entire webinar on Youtube:

You can see the webinar article on our blog:

Published in: Education
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Hands On With Mautic: Emails and Campaigns

  1. 1. 1 Quick Review Marketing automation is the use of automated processes to assist in marketing workflows. Mautic provides a free and open source marketing automation platform. Previous Webinar A webinar series related to a hands on review of Mautic marketing automation. This webinar covers: Emails & Campaigns Hands On
  2. 2. 1 Special Focus Agenda Each webinar in the series focuses on one area within the Mautic interface. This webinar will focus specifically on the emails & campaigns aspect of Mautic. This is the agenda of the items to be covered within this webinar. 1. Review email & campaign purpose 2. Closer look at emails 3. Closer look at campaigns 4. Answer questions
  3. 3. 1 Definitions Review Emails are a central way for contacting and connecting with your potential leads. Campaigns help keep things organized and allow things to be added to a timeline. View it in action Contacting your leads and interacting with them overtime are the primary ways you build a strong relationship. Emails are the rungs. Campaigns are the ladder.
  4. 4. 1 You’ve got questions? Feel free to ask them now and find some answers! Answer: You are able to use any number of service providers for your emails. e.g. Sendgrid, Mandrill, Amazon SES Starter Question 1: How do emails get sent? What service is used? Answer: Your campaigns should meet the expectations of your target market. Starter Question 2: How often is too often for campaigns to be triggered? Homework Q & A Apply the information provided in this webinar to your Mautic installation to begin building your emails campaigns. Have additional or specific questions? You can ask in several different locations: • Community Forums • Community Chat
  5. 5. 1 Next Time Next webinar we will focus on creating forms and landing pages. Save the date! The next webinar will occur on Wednesday, March 18 2015 2:30PM (GMT -5) A webinar series related to a hands on review of Mautic marketing automation. This webinar covers: Emails & Campaigns Hands On