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Hands On With Mautic: Overview & Leads


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We understand that marketing automation can be confusing at times and there can be some uncertainty about the best way to structure a tool like Mautic to improve your business. Mautic is a new and exciting open source platform which allows every business regardless of size the ability to use marketing automation.

Now that you have a tool you can afford and a powerful open source product to use it is time to learn how to implement marketing automation. In this Hangout we will focus on the basics of marketing automation, understanding basic benefits, and begin setting Mautic.

If you have always wanted to learn about marketing automation but never had the time (or money) then this Hangout is for you! Join us as David Hurley, founder of Mautic, gives some helpful advice on marketing automation and Mautic. Get your questions answered and start revolutionizing the way you do business!

In this webinar we'll have 'Hands on with Mautic', a step by step walk through where you'll become familiar with Mautic itself by taking a look at the software.

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Hands On With Mautic: Overview & Leads

  1. 1. 1 Quick Review Marketing automation is the use of automated processes to assist in marketing workflows. Mautic provides a free and open source marketing automation platform. A webinar series related to a hands on review of Mautic marketing automation. This webinar covers: System Overview & Leads Hands On
  2. 2. 1 Special Focus Agenda Each webinar in the series focuses on one area within the Mautic interface. This webinar will focus specifically on the leads aspect of Mautic. This is the agenda of the items to be covered within this webinar. 1. Quick overview of Mautic areas 2. Deep dive into Mautic leads 3. Examine tracking details 4. Answer questions
  3. 3. 1 Leads Overview Leads are the central aspect of marketing automation. Mautic tracks anything and everything related to your leads. View it in action Mautic can feel daunting but can be easily broken down into a list of key areas. Dashboard Calendar Leads Campaigns Emails Forms Pages Points Assets Reports Settings
  4. 4. 1 Answer: Yes, leads are automatically merged when new data is added. You’ve got questions? Feel free to ask them now and find some answers! Starter Question 2: Can I hide the anonymous visitors from my lead list? Starter Question 1: Is lead data merged automatically when more information is added? Homework Q & A Apply the information provided in this webinar to your Mautic installation to begin tracking your leads. Have additional or specific questions? You can ask in several different locations: • Community Forums • Community Chat Answer: Yes, use the following filter to hide anonymous leads !is:anonymous
  5. 5. 1 Next Time Next webinar we will focus on creating emails and landing pages. Save the date! The next webinar will occur on Wednesday, Feb 25 2015 2:30PM (GMT -5) A webinar series related to a hands on review of Mautic marketing automation. This webinar covers: System Overview & Leads Hands On