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An Introduction to Marketing Automation & Mautic

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This is the slide deck associated with the Webinar. You can watch the video on Youtube: https://www.youtube.com/watch?v=QT6169rdMdk

Mautic is your open source marketing automation solution. Download from https://www.mautic.org or get your own hosted solution at https://mautic.com (both options are free).

Published in: Marketing

An Introduction to Marketing Automation & Mautic

  1. 1. https://www.mautic.org An introduction to marketing automation
  2. 2. https://www.mautic.org INTRODUCTION me, marketing automation, mautic.
  3. 3. https://www.mautic.org David Hurley Coder, Open Source Speaker, Joomla Community Manager, Founder at Mautic
  4. 4. https://www.mautic.org Helps you save time by handling repetitive marketing and sales tasks on pre-defined schedules, and by gathering critical and useful information into a central location to help sales teams focus on the right potential customers and leads at the right time. Basic Idea: Marketing automation saves time and increases sales. What is marketing automation?
  5. 5. https://www.mautic.org What is Mautic? Mautic is the only free, open source marketing automation Lead nurturing and tracking, marketing campaigns, dripflow programs, landing pages, social media monitoring and more.
  6. 6. https://www.mautic.org KEY FEATURES the short list.
  7. 7. https://www.mautic.org Watching and tracking what visitors to your website do on your site and also what they have done elsewhere. Monitoring
  8. 8. https://www.mautic.org Two types: anonymous and known visitors. Known visitors have more detail both automatically and manually added. Mautic has custom fields to allow you to track any info you want. Lead Specific Details
  9. 9. https://www.mautic.org Points are the key feature of a strong marketing automation workflow. Points give weight to potential leads. Points
  10. 10. https://www.mautic.org Campaigns are the workflows you use to nurture leads along the sales cycle. Campaigns have both timed and triggered events. Campaigns
  11. 11. https://www.mautic.org Emails are one of the primary communication channels with potential leads. Part of campaigns & workflows. Mautic allows you to choose your mail service provider! Emails
  12. 12. https://www.mautic.org Forms are a primary means to convert an anonymous visitor to a known visitor [potential lead]. Forms
  13. 13. https://www.mautic.org Also known as squeeze pages, or call-to-action pages these typically hold a form and give something of value to your potential leads. Landing Pages
  14. 14. https://www.mautic.org Assets are those resources you will provide to your site visitors. White papers, videos, infographics are a few examples of assets. Mautic tracks detailed statistics on each asset. Assets
  15. 15. https://www.mautic.org You will need to be aware of how well your marketing is working and reports give you the insight you need. Reports
  16. 16. https://www.mautic.org MAUTIC BASIC USE five steps to getting started with mautic.
  17. 17. https://www.mautic.org Either directly add HTML to your website, or use one of the community created plugins. 1. Add tracking code http://yourdomain.com/path-to-mautic/p/mtracking.gif
  18. 18. https://www.mautic.org Anonymous visitors need to be converted to known visitors. You can use forms and landing pages to collect specific information. 2. Collect lead information
  19. 19. https://www.mautic.org You need to nurture leads through campaigns and other points of contact. Use workflows, assets, and landing pages to provide value to your leads and improve your relationship. 3. Nurture leads
  20. 20. https://www.mautic.org You should define the most useful point values to properly weight your potential leads. Important: You should constantly be updating, improving and modifying your point values to be more accurate. 4. Integrate points
  21. 21. https://www.mautic.org Create the ideal outcome or the goal you want to achieve with each successfully nurtured lead. Example: Moving a lead from Mautic to your CRM of choice. 5. Define outcomes & goals
  22. 22. https://www.mautic.org QUESTION & ANSWER mautic, marketing automation, me.
  23. 23. https://www.mautic.org An introduction to marketing automation

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