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Campaign Building 101
6 Tips For Building A Successful Marketing Campaign
1. Identify Your Target Audience
Know yourself and know your leads
FIND YOUR MVP
Be able to share your
solution simply and
effectively.
CREATE PERSONAS
Create profiles for your
leads based on their
interests.
2. Create a Marketing Plan
A good marketing plan is always improving.
WRITEANALYZE
PROMOTEPUBLISH
10 Step Plan: http://mau.tc/campaign-building
3. Collect Lead Information
Two ways to collect leads, 

form submissions and manual entry
Never buy a lead list!
First Name
Last Name
Email Address
Submit
4. Create Your Content
Original content is always the best.
67%
more leads 

for active blogs*
Visual content is a
central focus
* http://socialmediab2b.com/2012/03/b2b-social-media-leads-infographic
5. Create Content Sharing Strategy
Include: email, social, event, personal strategies.
1. Create a schedule for publishing content
2. Identify your best sharing channels
3. Implement a drip content strategy
6. Build Your Campaign
Every campaign contains three stages: 

a starting point, actions & decisions, and outcomes.
Start: How your leads are added to your campaign.
Actions/Decisions: You perform an action (send email, create
landing page, push to integration) and your lead responds with
a decision (opens email, visits page, submits a form).
Outcome: End the campaign by taking a final action.
Do this again & again!
BONUS:
Always take advantage of A/B testing.
You should implement split-page testing to improve
ROI on your landing pages and email messages.
Mautic Minute: A/B Testing
https://www.youtube.com/watch?v=KjBf5nqY_gY
Want More?
Read the entire guide
http://mau.tc/campaign-building

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6 Tips for Building Successful Marketing Campaigns

  • 1. Campaign Building 101 6 Tips For Building A Successful Marketing Campaign
  • 2. 1. Identify Your Target Audience Know yourself and know your leads FIND YOUR MVP Be able to share your solution simply and effectively. CREATE PERSONAS Create profiles for your leads based on their interests.
  • 3. 2. Create a Marketing Plan A good marketing plan is always improving. WRITEANALYZE PROMOTEPUBLISH 10 Step Plan: http://mau.tc/campaign-building
  • 4. 3. Collect Lead Information Two ways to collect leads, 
 form submissions and manual entry Never buy a lead list! First Name Last Name Email Address Submit
  • 5. 4. Create Your Content Original content is always the best. 67% more leads 
 for active blogs* Visual content is a central focus * http://socialmediab2b.com/2012/03/b2b-social-media-leads-infographic
  • 6. 5. Create Content Sharing Strategy Include: email, social, event, personal strategies. 1. Create a schedule for publishing content 2. Identify your best sharing channels 3. Implement a drip content strategy
  • 7. 6. Build Your Campaign Every campaign contains three stages: 
 a starting point, actions & decisions, and outcomes. Start: How your leads are added to your campaign. Actions/Decisions: You perform an action (send email, create landing page, push to integration) and your lead responds with a decision (opens email, visits page, submits a form). Outcome: End the campaign by taking a final action. Do this again & again!
  • 8. BONUS: Always take advantage of A/B testing. You should implement split-page testing to improve ROI on your landing pages and email messages. Mautic Minute: A/B Testing https://www.youtube.com/watch?v=KjBf5nqY_gY
  • 9. Want More? Read the entire guide http://mau.tc/campaign-building