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6 Easy Landing Page Lessons [with data]

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Building landing pages is an important part of any marketer's job. Here are 6 tips to remember and data to support each of them.

As always, please remember, if you're a marketing expert you may already know some of these...but everyone is at a different place in their personal growth! So we hope this helps someone!

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6 Easy Landing Page Lessons [with data]

  1. 1. 6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR
  2. 2. 6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR Seriously. We’re packing these 6 tips full of actual stats. Don’t just take our word. Check the sources
  3. 3. 6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR Seriously. We’re packing this full of real statistics and facts. Don’t just take our word. Check the sources Yellow Text Means we’ve got a source.
  4. 4. Stay Simple Always keep your landing pages focused on a single call-to-action (CTA). Don’t give too many options to your visitors. Keep them focused.
  5. 5. Stay Simple Always keep your landing pages focused on a single call-to-action (CTA) The Jam Experiment. Contrary to popular belief, 
 too many choices can be bad for sales. http://www.columbia.edu/~ss957/articles/Choice_is_Demotivating.pdf
  6. 6. Stay Simple Always keep your landing pages focused on a single call-to-action (CTA) The Jam Experiment. Contrary to popular belief, 
 too many choices can be bad for sales. http://www.columbia.edu/~ss957/articles/Choice_is_Demotivating.pdf 266% Landing pages with multiple offers 
 experience 266% fewer leads! http://blog.wishpond.com/post/86603979581/11-stats-why- your-landing-page-doesnt-convert
  7. 7. Focus Attention Know where your visitors are looking and focus their attention on what is most important.
  8. 8. Know where your visitors are looking and focus their attention on what is most important. Focus Attention 8 seconds. This is how long you have to make a compelling headline and retain your visitors. http://www.interactivemarketinginc.com/landing-pages.html
  9. 9. Look To The Future Look up with your landing page strategy. 
 Plan for the future not just for the immediate first-time visitors.
  10. 10. Look To The Future Look up with your landing page strategy. 
 Plan for the future not just for the immediate first-time visitors.68% of B2B businesses use landing pages to garner a new sales lead for future conversion via MarketingSherpa
  11. 11. A or B Don’t neglect the importance of improvements. Test alternate versions of your page to improve your conversions
  12. 12. A or B Don’t neglect the importance of improvements. Test alternate versions of your page to improve your conversions44% of businesses use split testing. http://seogadget.com/conversion-rate-optimisation/
  13. 13. A or B Don’t neglect the importance of improvements. Test alternate versions of your page to improve your conversions44% of businesses use split testing. http://seogadget.com/conversion-rate-optimisation/ this % should be higher! $60 Million President Obama raised an additional $60 million as a direct result of A/B testing. http://www.marketingcharts.com/wp/interactive/optimization-activities-not- getting-any-more-of-the-marketing-budget-this-year-29185/
  14. 14. The Golden Egg Videos on landing pages are incredibly important for increasing conversion rates.
  15. 15. The Golden Egg Videos on landing pages are incredibly important for increasing conversion rates. 86% increase in conversions 
 for landing pages with videos http://www.eyeviewdigital.com/documents/eyeview_brochure.pdf
  16. 16. ] More is better Create landing pages for every marketing campaign and every potential new target audience. There is no such thing as too many landing pages.
  17. 17. ] More is better Create landing pages for every marketing campaign and every potential new target audience. There is no such thing as too many landing pages. 7x Companies with 30+ landing pages generate on average 7x more leads than those companies with fewer than 10 landing pages HubSpot
  18. 18. 6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR
  19. 19. FILLED WITH WAY MORE THAN HOT AIR 6 Landing Page Lessons 100% of Mautic users have access to a cutting- edge dynamic landing page builder. https://www.mautic.org
  20. 20. 6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR 100% of Mautic users have access to a cutting-edge dynamic landing page builder. https://www.mautic.org See for yourself! Either download and setup yourself or 
 try a free hosted version https://www.mautic.org

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