MASSTalent SWOT Analysis


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A SWOT analysis and assessment of an event I helped run called MASSTalent.

Please note: The presentation is not a recap of the event and its success. Rather it’s an assessment of why interest in attending the event was so high among students.

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MASSTalent SWOT Analysis

  1. 1. SWOT ANALYSIS<br />Boston University<br />Public Relations <br />Student Society of America<br />
  2. 2. BU PRSSA<br />Strengths:<br />Strong Alumni Network: Because we are in a major city, many of graduates of our programstay in the area to work<br />High Membership Enrollment<br />Weaknesses<br />Many students see the organization as only for PR students<br />Lack of Diversity in Events: We go most weeks with just a speaker and nothing more<br />
  3. 3. BU PRSSA<br />Opportunities<br />Diversity in school programs: Being in a school of communications, there are students of other similar fields we can work in conjunction with.<br />Proximity to other schools with marketing/communications programs: being in a city affords us the ability to work with students from otheruniversities with similar programs.<br />Threats<br />Inactive members: there are still students who don’t care how amazing the event is.<br />Budget: The amount of money we need to run a program students would want to come to may exceed our allotted budget.<br />
  4. 4. Boston<br />Strengths<br />Major city with many large PR/Communications firms<br />Networking/Marketing events on a weekly basis<br />Many universities in the area<br />Weaknesses<br />We’re not a college town, we’re more a city with many colleges<br />The allure of the city’s events and internship opportunities can sometimes overshadow the benefits and events available on campus<br />
  5. 5. Boston<br />Opportunities<br />The ability to work in conjunction with these major PR/Communications firms as well as our alumni still in the area.<br />The ability to work in conjunction with other universities in the Boston area<br />Threats<br />The chance ofa Bostonevent occurring on the same day as yours<br />Lack of student interest because you’re in a big city with better things to do<br />
  6. 6. With this in mind, we created…<br />
  7. 7. An Event at Hill Holliday<br />
  8. 8. MassTalent: A Hybrid Event<br />½ Networking between three schools<br />½ Speaking Panel from Top Companies<br />
  9. 9. The event was a huge success. BU’s allotted number of seats (20) sold out in 7hrs (at 2am). By the next afternoon, there was a waiting list of 15 people hoping to attend. Why the high interest?<br />
  10. 10. We played to our strengths and took advantage of our opportunities.<br />
  11. 11. Strengths and Opportunities:PRSSA<br />We had the help of a BU alumni who had been involved with PRSSA. Now working at Hill Holliday, he helped provide us with speakers and ensured event success.<br />We invited all of our members to come, but explained tickets were highly limited and would sell out fast.<br />
  12. 12. Strengths and Opportunities:Boston<br />We held the event at one of Boston’s largest advertising agencies, Hill Holliday, and invited other firms in the area to have speakers as well.<br />We added a networking component so students would have the opportunity to meet others and hopefully gain an edge in acquiring an internship in the city.<br />We held the event between three schools, solidifying the idea of being the ultimate college town: Boston University, Northeastern University, and Emerson College.<br />
  13. 13. We avoided our weaknesses and neutralized our threats.<br />
  14. 14. Weaknesses and Threats: PRSSA<br />Because the event was held at an advertising agency instead of a PR firm and we had speakers from a number of different companies, we attracted a wide variety of students. Majors included PR, advertising, entrepreneurship and even finance.<br />Holding an event between three schools made it almost necessary to meet new people. We even created a Twitter list of all those attending.<br />
  15. 15. Weaknesses and Threats:Boston<br />If you were a college student interested in digital marketing or entrepreneurship, this was the can’t miss event of the Fall semester. No matter what else was going on in the area, MassTalent was a priority for many.<br />We brought the employers to us.<br />
  16. 16. Other small victories and some minor defeats.<br />
  17. 17. Small Victories<br />By holding our event at a major advertising agency, our organization’s funds to help run the event were zero dollars.<br />We gained exposure with other organizations on campus.<br />
  18. 18. Minor Losses<br />Although we sold out, interest from members of BU PRSSA could have been a lot higher.<br />Another entrepreneurial event in the city cut into our attendance numbers.<br />
  19. 19. Attendance Rate: Over 70 Eager Students<br />
  20. 20. If you have any questions or comments:E-Mail: mrahmey@gmail.comTwitter: @mrahmey<br />