Cultivating your Online Business

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Belfast Entrepreneurship Network event, 23 April 2012, Belfast

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Cultivating your Online Business

  1. 1. Cultivating your onlinebusinessMaurice Mulvenna, University of Ulster
  2. 2. I’d like to talk about howyou can learn to optimiseyour online business sitethis is called search engineoptimisation or SEO
  3. 3. TITANICI
  4. 4. TITANICI
  5. 5. TITANICI?
  6. 6. TITANICII wannaChina PorcelainMini-TitanicTea Set
  7. 7. TITANICI?
  8. 8. TITANICI?
  9. 9. Content TagsLinks Ads
  10. 10. Content
  11. 11. Tagsh"p://www.hallam.biz/blog/2011/04/seo-­‐on-­‐page-­‐factors-­‐crea<ng-­‐great-­‐pages.html
  12. 12. Tags• On  page  op<misa<on:• <<tle>  tag  =  4.9/5  (<  65  chars)• Keyword  frequency  and  density  =  3.7/5• Keyword  in  headings  =  <h1>  =  3.1,  <h2>  =  2.8/5• Keyword  in  document  name  =  2.8/5• Meta  name  descrip<on  =  2/5  (<  150  chars)• Meta  name  keywords  =  1/5Source:  h"p://www.seomoz.org/ar<cle/search-­‐ranking-­‐factors
  13. 13. Links
  14. 14. Ads
  15. 15. Ads
  16. 16. Content/TagsBe"er  contentBe"er  tags
  17. 17. TITANICIContentTags=
  18. 18. Content TagsLinks Ads
  19. 19. Content TagsLinks AdsOrganic SEO
  20. 20. Content TagsLinks AdsPaid SEO (PPC)
  21. 21. Content TagsLinks AdsOff-Site SEO
  22. 22. Content TagsLinks AdsOn-Site SEO
  23. 23. ulster.ac.uk/dmc
  24. 24. Thanks!@mauricemulvennamd.mulvenna at ulster.ac.ukulster.ac.uk/dmc

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