STC-Group
Port development, a human resource perspective
Port Management Program
7 november 2013
By Maurice Jansen
Topic of my presentation
Port development from a
human resource perspective
STC-Group within the
Dutch maritime cluster
Topic of my presentation
1

STC-Group – who are we?

2
3
4

Why invest in people in port related
projects?
How to strength...
Actueel
Home

STC BV
Visie en Missie

Internationaal

Organisatie

Faciliteiten

VMBO

MBO

Hoger onderwijs

STC B.V.

Loc...
STC-Group at a glance
“We educate from door to door”

The shipping and transport world of the STC-Group:
a global approach...
Education programs (1)

Merchant marine

Port Logistics

Inland Navigation

Shipbuilding

Dredging

Road transport

Educat...
Education programs (2)

Aviation

Offshore

Rail

Fisheries

LNG

Process Industry

The transport chain requires similar k...
STC-Group education programs in NL
Education model of STC-Group:
Full mission training centres and
work experience

Studen...
Why invest in people?
Competition:
Competitiveness is the set of institutions, policies, and
factors that determine the le...
Where does competitiveness come from?

Source:World Economic Forum, The Global Competitiveness Report 2013-2014 Base perio...
Drivers for efficiency and innovation

Factor driven

Efficiency
driven

Innovation
driven

e.g. Quality of port
infrastru...
Leveraging on an educated workforce
Human Capital Index, 2013

Return on investment: what is
the leverage of the
investmen...
Capacity building is investing in people
“Capacity” is the ability of people, organisations and society as a

whole to man...
How to strenghten competitiveness?
Context for firm strategy,
structure & rivalry
Government

Factor conditions
• Natural ...
How the maritime cluster works

Ports
services

International
trade

Inland
navigation

Ports

Merchant
shipping

Other
in...
Dutch Maritime cluster

Key data:
Number of companies:
12,000
Revenues: € 26 bn
Employment: 185,300
Back flow: € 4.6 bn
(A...
Elements of strengthening the maritime cluster

Education

Employment

Innovation &
Added value

Competitiveness

Key data...
Elements of an attractive cluster
Education

Employment

Companies take responsibility
in offering internships for
student...
Elements of an attractive cluster
Innovation

Competitiveness

Top sector policy ‘Water’

Determine value added from
marit...
STC-Group within the Dutch maritime cluster
Highly
specialised and
experienced
staff
Main supplier of skilled
labour force...
Who are we educating?

Prior to organising transport and handling cargo,
professionals must have obtained knowledge, under...
Education for all professions in the transport chain

Ship
charterers

Fleet managers
Consultants

Warehouse
managers
Ship...
How do we work?
Education model of STCGroup:
Full mission training centres
and work experience
Full mission simulators
Res...
Cluster segments we focus on
Sea transport and
related industries

Port and terminals

Segments
STC BV
Transport and
logis...
Where do we work?

HQ

Europe

North-South
East-West
Coastline
Land
Water
People
Hinterland

:
275 km
:
150 km
:
450 km
: ...
Where do we work internationally?

HQ

Experienced partner operating globally
Brazil, Kazakhstan, Korea, Philippines, Sout...
Port development in HRD perspective
Port development:

• Infrastructure development usually focuses on
engineering physica...
Locations international: IMCO
• Start: 2005
• Joint Venture Government of Oman (70%) and
STC (30%)
• Government of Oman re...
Locations international: IMCO
International Maritime College Oman in Sohar
Locations international – Southern-Africa
References (≥ 2008)
• Tug master
assessment and
training
• VTS training
• Ship h...
Locations international - Vietnam
Hanoi
Ho Chi Min City
Ho Chi Min City
Locations international - Philippines
in Palompon
Summary
Transport infrastructure is a basic requirement.
Human capital is an enabler for efficiency and innovation
Profess...
Thank you!

Putting people first!
Contact details

Netherlands
Maritime University

@STCGroupNL
More information:
Maurice Jansen MSc
Senior Project Manager ...
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20131107 STC-Group Port Management Program Rotterdam Slidedeck

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This slidedeck was presented by STC-Group as part of the Port Management Program organised by Port of Rotterdam in November 2013.

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20131107 STC-Group Port Management Program Rotterdam Slidedeck

  1. 1. STC-Group Port development, a human resource perspective Port Management Program 7 november 2013 By Maurice Jansen
  2. 2. Topic of my presentation Port development from a human resource perspective STC-Group within the Dutch maritime cluster
  3. 3. Topic of my presentation 1 STC-Group – who are we? 2 3 4 Why invest in people in port related projects? How to strengthen competitiveness from an HR perspective? What does STC-Group do to make it work?
  4. 4. Actueel Home STC BV Visie en Missie Internationaal Organisatie Faciliteiten VMBO MBO Hoger onderwijs STC B.V. Locaties Actueel Headquarters STC-Group
  5. 5. STC-Group at a glance “We educate from door to door” The shipping and transport world of the STC-Group: a global approach, one-stop-shop for the transport chain
  6. 6. Education programs (1) Merchant marine Port Logistics Inland Navigation Shipbuilding Dredging Road transport Education for all professions in the transport chain
  7. 7. Education programs (2) Aviation Offshore Rail Fisheries LNG Process Industry The transport chain requires similar knowledge and skills, anywhere in the world
  8. 8. STC-Group education programs in NL Education model of STC-Group: Full mission training centres and work experience Students/ Graduates in 2012-2013 Full mission simulators Restricted function simulators and training centres Interactive software packages and assignments Lectures trough various didactical methods Master Shipping and Transport Master 46 / 24 Maritime Officer, Shipbuilding, Logistics, Chemical technology Bachelor’s 814 / 78* Ports | Aviation | Transportation | Rail | Logistics | Ship & yachtbuilding| Maritime shipping | Offshore & dredging | Fishery | Inland shipping | Process industry Vocational 4, 242 / 1,559 Port and Logistics, Transport and Logistics, Inland Shipping, Ship building Prevocational 487 / 135
  9. 9. Why invest in people? Competition: Competitiveness is the set of institutions, policies, and factors that determine the level of productivity of a country. The level of productivity, in turn, sets the level of prosperity that can be earned by an economy. Human capital: People are the most valuable resource available to any economy. Leveraging on human capital is key for the demands of highly competitive economies. Source: World Economic Forum, European Centre for Development Policy Management, Human Capital Report, 2013
  10. 10. Where does competitiveness come from? Source:World Economic Forum, The Global Competitiveness Report 2013-2014 Base period 2013-2014 GCI edition Transport infrastructure is a basic requirement. Human Capital development is an efficiency enhancer and innovation enabler
  11. 11. Drivers for efficiency and innovation Factor driven Efficiency driven Innovation driven e.g. Quality of port infrastructure e.g. Extent of staff training e.g. Capacity of innovation Physical and human capital infrastructure are preconditions to an efficient and innovative port cluster Source:World Economic Forum, The Global Competitiveness Report 2013-2014 Base period 2013-2014 GCI edition
  12. 12. Leveraging on an educated workforce Human Capital Index, 2013 Return on investment: what is the leverage of the investment to the economy? Life long learning: How much is invested in capacity of people? “People are the most valuable resource a available to any economy” Talent development Productivity Education Health Source:World Economic Forum, Human Capital Report, 2013
  13. 13. Capacity building is investing in people “Capacity” is the ability of people, organisations and society as a whole to manage their affairs successfully. “Capacity development” is understood as the process whereby people, organisations and society as a whole unleash, strengthen, create, adapt and maintain capacity over time. “Promotion of capacity development” refers to what outside partners – domestic or foreign – can do to support, facilitate or catalyse capacity development and related change processes. Source:World Economic Forum, Human Capital Report, 2013
  14. 14. How to strenghten competitiveness? Context for firm strategy, structure & rivalry Government Factor conditions • Natural resources • Size and quality of work force • Capital resources • Infrastructure (physical, administrative, information, scientific and education infrastructure) Chance International innovationdriven competitive advantage Demand conditions Related & supporting industries • Customer demand • Need for advanced products and services • Specialisation, innovation and subsequently internationalisation • Significance of leader firms Source: Porter, 1990
  15. 15. How the maritime cluster works Ports services International trade Inland navigation Ports Merchant shipping Other industries Port Industry Shipbuilding Spill-over effects Logistics Navy Cruise Other triggers Marine equipment Maritime services Employment Added value Fishery Offshore Backflow
  16. 16. Dutch Maritime cluster Key data: Number of companies: 12,000 Revenues: € 26 bn Employment: 185,300 Back flow: € 4.6 bn (Added value) Export quote: 60%
  17. 17. Elements of strengthening the maritime cluster Education Employment Innovation & Added value Competitiveness Key data: Economic added value Production value (in mn Euros) Added Value (in mn Euros) Employment Direct 2009 2010 Indirect 2009 2010 Total 2009 2010 23,840 24,340 9,990 10,200 33,820 34,530 10,590 10,760 3,990 4,050 14,580 14,810 132,100 132,330 53,430 53,520 185,530 185,850 Source:Maritime by Holland: ‘Nederland, de maritieme wereldtop’, 2012 / Maritieme Monitor 2011 R&D expenditures 2012: EUR 350 mn Share R&D of leader firms: EUR 175 mn Growth R&D 2002-2010: 35% Total R&D personnel: 4,100 Growth R&D staff 20022010: 25%
  18. 18. Elements of an attractive cluster Education Employment Companies take responsibility in offering internships for students Education institutes have open dialogue with companies Draw a joint action plan for promotion of professions in maritime industry; Make and conduct joint promotion programs, e.g. career- education events, internet platform for job vacancies Find out what skills, knowledge a student should be educated Anti-cyclical investment in education prepares workforce for better times Seek cooperation with other maritime academies Create attractive working climate Get connected to other maritime clusters
  19. 19. Elements of an attractive cluster Innovation Competitiveness Top sector policy ‘Water’ Determine value added from maritime activities thereby focus on entire maritime cluster Joint innovation agenda Joint innovation contracts Common responsibility to cooperate on preconditions, such as education and talent management Determine focus for country’s maritime strategy Visualise the interrelationship of companies within the cluster Establish a network organisation to promote and represent maritime cluster
  20. 20. STC-Group within the Dutch maritime cluster Highly specialised and experienced staff Main supplier of skilled labour force to port of Rotterdam and Dutch maritime cluster Focussed on the business with vertical education model Maritime knowledge infrastructure Largest maritime simulator park in Europe
  21. 21. Who are we educating? Prior to organising transport and handling cargo, professionals must have obtained knowledge, understanding and skills from the best institute serving the maritime and transport (related) industries.
  22. 22. Education for all professions in the transport chain Ship charterers Fleet managers Consultants Warehouse managers Ship agents Customs agents Superintendents Ship suppliers Rail operators Transport planners Port managers Shipbuilding constructors Shipbuilding engineers Shipowners Ship bankers Stevedores Load planners Maritime lawyers Ship brokers Harbour master Freight forwarders VAS operators Vessel ICT engineers traffic managers
  23. 23. How do we work? Education model of STCGroup: Full mission training centres and work experience Full mission simulators Restricted function simulators and training centres Interactive software packages and assignments Lectures through various didactical methods “I hear and I forget, I see and I remember, I do and I understand“
  24. 24. Cluster segments we focus on Sea transport and related industries Port and terminals Segments STC BV Transport and logistics Process industry and energy
  25. 25. Where do we work? HQ Europe North-South East-West Coastline Land Water People Hinterland : 275 km : 150 km : 450 km : 33,893 km2 : 7,650 km2 : 17 mln : 350 mln Rotterdam Brielle Amsterdam Zwolle Den Helder Lloydstraat Wilhelminakade Waalhaven ZZ 4 A. Fokkerweg Soerweg Quarantaineweg
  26. 26. Where do we work internationally? HQ Experienced partner operating globally Brazil, Kazakhstan, Korea, Philippines, South-Africa, Sultanate of Oman, The Netherlands (11), Vietnam (4) Colombia, Indonesia, West Africa
  27. 27. Port development in HRD perspective Port development: • Infrastructure development usually focuses on engineering physical infrastructure; • Human resource infrastructure development is often sequential to physical infrastructure development • As a result HRD is not capitalised in port development business case. Port development in human resource perspective Port analysis Industry policy Training needs assessment Feasibility Feasibility Business case Business case JV Set up Training centre set up Operati onal JV Human resource development Execution STC-Group prefers to develop HRD in parallel and at an early stage in the process
  28. 28. Locations international: IMCO • Start: 2005 • Joint Venture Government of Oman (70%) and STC (30%) • Government of Oman represented by Ministry of Higher Education, Ministry of Manpower, Ministry of Transport & Communication, Ministry of National Economy • 100 staff members • 1300 students • 1 foundation programme (geo, math, science, eng) • 4 degree programmes (DO, MEO, PST, PO) Early involvement in the port development project was a key enabler for success
  29. 29. Locations international: IMCO International Maritime College Oman in Sohar
  30. 30. Locations international – Southern-Africa References (≥ 2008) • Tug master assessment and training • VTS training • Ship handling • Marine pilot training • Dredging staff assessment • Desk study in Cape Town in Johannesburg
  31. 31. Locations international - Vietnam Hanoi Ho Chi Min City Ho Chi Min City
  32. 32. Locations international - Philippines in Palompon
  33. 33. Summary Transport infrastructure is a basic requirement. Human capital is an enabler for efficiency and innovation Professionals must have obtained knowledge, understanding and skills to be productive and add value Different countries have different challenges in relation to human capital development Leveraging on an educated workforce is vital to unlock value to the economy The Dutch maritime cluster is a good example how companies compete and collaborate to beat global competition STC-Group plays a vital role as main supplier of skilled labour for all professions in the transport chain Port development requires a long term view, investing in people unlocks lifelong value
  34. 34. Thank you! Putting people first!
  35. 35. Contact details Netherlands Maritime University @STCGroupNL More information: Maurice Jansen MSc Senior Project Manager Innovation, Research & Development www.stc-group.nl / m.jansen@stc-r.nl / T.+31 10 4486087

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