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Network Enabled Research:
Not just bigger or better, but different


   Cameron Neylon - SURF Research Day
            9 February 2012
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      associated with its components.
areas to deliver...
http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
conceptual
                                                          changes...


http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY
...central
                                                      principle.
http://www.flickr.com/photos/mkumm/2709555496 CC-BY
Who am I?
http://www.flickr.com/photos/loveisnotavictorymarch/3799891880/ CC-BY
http://www.flickr.com/photos/lejoe/2753290847 CC-BY
Quality of service...
http://www.flickr.com/photos/62337512@N00/3958637561 CC-BY
Value for money...




http://www.flickr.com/photos/mukumbura/4052671706 CC-BY-SA
Sustainability...

http://www.flickr.com/photos/maleny_steve/2950362521 CC-BY-SA
But for who?
Who is the customer?
http://upload.wikimedia.org/wikipedia/commons/0/0a/US_Congress_02.jpg
http://www.flickr.com/photos/uggboy/4988104700 CC-BY
http://www.flickr.com/photos/mararie/3313582639/ CC-BY-SA
The customer is
the global public
The product is
research outcomes.
Why this
                   conversation?




http://www.flickr.com/photos/chadmiller/2740551034
Why now?
http://www.flickr.com/photos/wwarby/3297205226 CC-BY
http://www.flickr.com/photos/baccharus/4473818003 CC-BY
Networks qualitatively
change our capacity.
100%	





50%
100%	





50%
100%	





50%
100%	





50%
100%	





50%
100%	





50%
100%	





50%
But what does that
     mean?
Connected networks...



http://www.flickr.com/photos/walkingsf/6635655755 CC-BY
...qualitatively different capacity
http://www.flickr.com/photos/jenny-pics/3617215730 CC-BY
An example.
27 January 2009	





http://gowers.wordpress.com/
27 January 2009	


                 February 1 2009	





http://gowers.wordpress.com/
“It is not the case that the aim of the
project is [...] I think that the chances of
success even for this more modest aim
are substantially less than 100%.”
Tim Gowers
http://gowers.wordpress.com/2009/02/01/a-combinatorial-approach-to-density-hales-jewett/
27 January 2009	


                 February 1 2009	



                                March 10 2009	





http://gowers.wordpress.com/
“[…] it appears that DHJ(3) has won […]
I hereby state that I am basically sure that
the problem is solved (though not in the
way originally envisaged).”
Tim Gowers
http://gowers.wordpress.com/2009/03/10/problem-solved-probably/
“It feels as though this is to normal
research as driving is to pushing a car.”
Tim Gowers
http://gowers.wordpress.com/2009/02/01/questions-of-procedure/#comment-1701
Qualitatively different.
Slide courtesy of Arfon Smith
Slide courtesy of Arfon Smith
Slide courtesy of Arfon Smith
Slide courtesy of Arfon Smith
Qualitatively different.
Because of scale...




http://www.flickr.com/photos/jdhancock/3760104591CC-BY
...connectivity.
http://www.flickr.com/photos/walkingsf/5912946760 CC-BY
          ..
...efficient transfer



http://www.flickr.com/photos/ddyates/3367008166 CC-BY
How do we make networks?
As service providers...




http://www.flickr.com/photos/benzado/3968712449 CC-BY
...how do we deliver them?
US Defence Department: 090807-N-5749W-394.jpg
areas to deliver...
http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
1. Scale and
                               connectivity.



http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
2. Low friction.

http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
3. Demand side filters.

http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
The first two are easy.
The web makes them easy.
But herein lies...



http://www.flickr.com/photos/schnurrbart/43568532 CC-BY-SA
Because if your
business model...
...is selling
                access



http://www.flickr.com/photos/bortescristian/3792473337 CC-BY
You’re selling a product...
...that no-one
                                   wants.

http://www.flickr.com/photos/ragesoss/2246950281CC-BY-SA
“Tweets can predict highly
cited articles within the first
      3 days of article
        publication.”
Gunther Eysenbach (2011) JMIR 4:e123
  http://www.jmir.org/2011/4/e123/
In a world where
  researchers...
...are reporting on impact...



http://www.flickr.com/photos/babasteve/3140688308 CC-BY
...these are the
value proposition
Reducing access just
damages the product.
So where is...



http://www.flickr.com/photos/schnurrbart/43568532 CC-BY-SA
An analogy.



http://www.flickr.com/photos/sylvar/99245480 CC-BY
Move to a service model.
We need to talk about
 the first copy costs.
Why does it matter?
Why do I care?
Because there is expertise...
http://www.flickr.com/photos/adactio/4716979606 CC-BY
...and infrastructure.

http://www.flickr.com/photos/pagedooley/3468445533 CC-BY
...that we need.
areas to deliver...
http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
1. Scale and
                               connectivity.



http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
2. Low friction.

http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
http://www.flickr.com/photos/robzand/4759648022 CC-BY-SA
You may have something
to offer here perhaps...?
3. Demand side filters.

http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
conceptual
                                                          changes...


http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY
http://www.flickr.com/photos/23912576@N05/2879830929 CC-BY
The content business is over...
...but making content
 shareable is a great
   service business.
http://www.flickr.com/photos/28481088@N00/2050334184 CC-BY
Filter on the demand side.
http://www.flickr.com/photos/drachmann/327122302 CC-BY-SA
Peer review is a filter.
Filters block.



http://www.flickr.com/photos/emperley3/4705354106 CC-BY-SA
Blocks are
              friction...
http://www.flickr.com/photos/old_sarge/100926333 CC-BY
...on the supply
      side.
Whether its
                                                good or bad...

http://www.flickr.com/photos/81223571@N00/3074025679 CC-BY-SA
...it cannot always
 be the right filter.




http://www.flickr.com/photos/spence_sir/2291938423 CC-BY
...for everyone.
http://www.flickr.com/photos/marfis75/3272079115 CC-BY-SA
Broken connections.
    Lost scale.
Fewer opportunities
to generate impact.
But on the demand side?
Dynamic, personal,
customised...


                                                                ...control.
http://www.flickr.com/photos/rhythmicdiaspora/264073316 CC-BY
Authors want...




http://flickr.com/photos/nicmcphee/2756494307/ CC-BY-SA
But it’s the readers that will
 choose which to follow.
Readers want...




http://www.flickr.com/photos/paszczak000/4421317209 CC-BY-SA
The biggest opportunity ever.
This is what we do right?
...and can only work...
...if the content is...




http://www.flickr.com/photos/virtualsugar/316200555 CC-BY
areas to deliver...
http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
1. Scale and
                               connectivity.



http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
2. Low friction.

http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
3. Demand side filters.

http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
conceptual
                                                          changes...


http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY
1. The content business is over...
2. Filter on the demand
                        side.



http://www.flickr.com/photos/emperley3/4705354106 CC-BY-SA
...central
                                                      principle.
http://www.flickr.com/photos/mkumm/2709555496 CC-BY
Think at network scale.
We can’t build a system
 on yesterday’s truths.
We could maintain a
system on today’s....
...for a while



http://www.flickr.com/photos/22746515@N02/4375854224 CC-BY
You build a business on
             tomorrow’s realities...



http://www.flickr.com/photos/yakobusan/2436481628 CC-BY
...by being out in front...
http://www.flickr.com/photos/claudiogennari/3531504778 CC-BY
Innovators don’t
                        follow markets...

http://www.flickr.com/photos/petrick/2291498814 CC-BY
...they build them.



http://www.flickr.com/photos/98528214@N00/312210315/ CC-BY-SA
The network is our future.



http://www.flickr.com/photos/pagedooley/3143417443 CC-BY
http://www.flickr.com/photos/mgifford/3558463424 CC-BY-SA
Network Enabled Research: Not just bigger or better, but fundamentally different

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Network Enabled Research: Not just bigger or better, but fundamentally different