Social media engagement

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Slides from a workshop I ran on the benefits of engagement through social media.

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  • Exercise: What statistics stood out most?
  • EXERCISE: What is our social media presence? What do people use diff social media for?
  • EXERCISE: How engaged are people over diff social media?
  • EXERCISE: What are the benefits of engagement, realised and potential?
  • Social media engagement

    1. 1. Social Media Engagement Maureen Pennock, Digital Curator The British Library January 31 st 2011
    2. 2. A Social Revolution Maureen Pennock The British Library January 31 st 2011
    3. 3. Something to note Maureen Pennock The British Library January 31 st 2011
    4. 4. Something else to note Maureen Pennock The British Library January 31 st 2011
    5. 5. Don’t get left behind <ul><li>Consequences: </li></ul><ul><ul><li>Out of touch </li></ul></ul><ul><ul><li>Out of sight </li></ul></ul><ul><ul><li>Out of mind </li></ul></ul><ul><li>Influence & engagement levels will drop </li></ul><ul><li>Missed opportunities </li></ul>Maureen Pennock The British Library January 31 st 2011
    6. 6. What’s our social media presence? Maureen Pennock The British Library January 31 st 2011
    7. 7. How’s our social media engagement? Maureen Pennock The British Library January 31 st 2011
    8. 8. Benefits of engagement? Maureen Pennock The British Library January 31 st 2011
    9. 9. Benefits of engagement? <ul><li>Strengthens your relationship with stakeholders </li></ul><ul><li>Enhances your (and your organisation’s) reputation </li></ul><ul><li>Shows you are open and approachable </li></ul><ul><li>Potentially improves your decision-making </li></ul><ul><li>Introduces you to potential fundraising opportunities </li></ul>Maureen Pennock The British Library January 31 st 2011
    10. 10. How do we measure success? <ul><li>That’s up to YOU </li></ul><ul><li>Need to define your success criteria </li></ul><ul><li>Identify your target community </li></ul><ul><li>Identify your medium or tools </li></ul><ul><li>Ask not only what your community can do for you, but also what you can do for your community - it’s a two way street! </li></ul>Maureen Pennock The British Library January 31 st 2011
    11. 11. Let’s Play a Game! Social Media Roulette
    12. 12. How To Engage (Or the 5 C’s of engagement) <ul><li>Create </li></ul><ul><li>Critique </li></ul><ul><li>Chat </li></ul><ul><li>Collect </li></ul><ul><li>Click </li></ul>Maureen Pennock The British Library January 31 st 2011
    13. 13. Case study 1: Dulwich OnView Maureen Pennock The British Library January 31 st 2011
    14. 14. Case study 2: Research & Twitter Maureen Pennock The British Library January 31 st 2011
    15. 15. Getting started with Twitter Maureen Pennock The British Library January 31 st 2011
    16. 16. My Twitter life Maureen Pennock The British Library January 31 st 2011
    17. 17. Twitter basics <ul><li>What is it? </li></ul><ul><li>Who uses it? </li></ul><ul><li>What is it used for? </li></ul><ul><li>How is it used? </li></ul><ul><li>Why is it used? </li></ul><ul><li>When is it used? </li></ul><ul><li>How to set up your profile </li></ul><ul><li>How to establish your network </li></ul>Maureen Pennock The British Library January 31 st 2011
    18. 18. Features <ul><li>URL Shorteners </li></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><li>Goo.gl </li></ul></ul><ul><ul><li>Others </li></ul></ul><ul><li>Lists – ‘Humanities’, ‘Friends’, ‘MyList’ </li></ul><ul><li>Hashtags - #thisisahashtag #useitwisely </li></ul><ul><li>Private accounts </li></ul>Maureen Pennock The British Library January 31 st 2011
    19. 19. Conventions <ul><li>Conversations - @myfriend tweettweet… </li></ul><ul><li>Open conversations - .@myfriend tweettweet… </li></ul><ul><li>Retweets – RT @myfriend tweettweet… </li></ul><ul><li>Source acknowledgement – tweettweet (Via @myfriend) </li></ul>Maureen Pennock The British Library January 31 st 2011
    20. 20. Twitter clients <ul><li>Web interface </li></ul><ul><li>Your phone </li></ul><ul><li>Applications (eg Tweetdeck) </li></ul><ul><li>Plug-ins (eg Twitterfox) </li></ul><ul><li>Aggregator clients </li></ul><ul><li>Pick the one that works best for you! </li></ul>Maureen Pennock The British Library January 31 st 2011
    21. 21. What to tweet? <ul><li>Stuff that relates to your profile! </li></ul><ul><li>Occasional personal stuff </li></ul><ul><li>Interactive stuff </li></ul><ul><li>Perfect tweet: </li></ul><ul><ul><li>High content </li></ul></ul><ul><ul><li>A link to more </li></ul></ul><ul><ul><li>A concise comment </li></ul></ul><ul><li>Short, sweet, and relevant </li></ul>Maureen Pennock The British Library January 31 st 2011
    22. 22. Just Do It! Maureen Pennock The British Library January 31 st 2011
    23. 23. Image acknowledgements <ul><li>http://www.flickr.com/photos/intersectionconsulting/3901247773/ </li></ul><ul><li>http://www.flickr.com/photos/mythoto/2860456915/ </li></ul><ul><li>http://www.flickr.com/photos/26231770@N03/4538131529/ </li></ul><ul><li>http://www.flickr.com/photos/a2gemma/1448178195/ </li></ul><ul><li>http://www.jimrichardson.co.uk/SocialMediaRoletteCard3.pdf </li></ul><ul><li>http:// dulwichonview.org.uk / </li></ul><ul><li>http:// www.bymusic.org / </li></ul><ul><li>http://www.twitter.com </li></ul><ul><li>Thank you! </li></ul>

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