Marketing Proposal3.13.08


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See how Maureen Moran uses the power of the Internet and her depth of experience to sell homes in Chicago\'s near north side.

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Marketing Proposal3.13.08

  1. 1. How I Can work for you High Touch meets High Tech - How Maureen Moran can work with you, for you. Your Exclusive Agent  As your exclusive agent, and I have the fiduciary responsiblity to you at all times and will always act in your best interest.  This responsibility includes expert guidance providing a market strategy and a competitive market analysis, making recommendations as to staging and potential repairs, expert professionals like attorneys,handymen or contractors, as well as effectively marketing your home, guiding you to make an informed decision and negotiating the best price and terms possible.    Market Analysis  You will receive an analysis of today’s market conditions reflecting activity of similar homes and a suggested pricing point for your home.  As your agent I recognize the importance of achieving the highest possible price for you and targeting the appropriate buyer. Preparing Your Home  You will receive recommendations to prepare your home before it goes on the market in order to best showcase your home.  Your Home’s Special   You and I will identify your home’s profile and special features.  Think about Features the reasons you bought your home.  The next buyer may fall in love with your home for the same reasons.  Together we decide which of your home’s features will be highlighted. Expense and Proceed Estimate You will receive provide a written estimate of your expenses and proceeds. Communication  You and I will be communicating regularly.  I will keep you informed in the manner (e.g. 1/5
  2. 2. How I Can work for you telephone or email) with frequency and method that you prefer.  After each showing or broker preview, you will receive feedback.  You will receive timely reports on homes that sold since your home has been on the market.  You will receive frequent reviews of the other homes currently “For Sale” in competition with your home. Appointments and Keys  You will be notified all appointments, and I will personally perform all showings, arriving in plenty of time to prepare your home by turning on lights, etc. to have it looking it’s best for each prospective buyer.  It is of the utmost importance to confirm all requests for showings because we never know which buyer will be the one who makes an offer.  I will keep a record of every agent who inquires or shows your home. Print Advertising  Rubloff and I understand the importance of advertising.  Your property will be featured The Chicago Tribune.  Rubloff advertises in Sunday’s full-page color ad.  I will write specific advertising illustrating your home at its best. Internet , and will post your listing within 48 hours.  These sites attract hundreds of buyers by providing all the information about your home and interior/exterior digital photographs of your home, as well as a custom floor plan.  One of the most exciting features on is the advanced integrated map search that uses an interactive 'polygon' search tool so buyers can draw custom search boundaries, as well as and lifestyle mapping available and satellite photos of entire search areas.  We also offer immediate access to consumer answers to questions via our Live Chat program.  Your home will be featured at the ‘Featured Home’ on You will also find I’ve included the list of websites your listing will be syndicated to.  Buyers who use our web pages are much more prepared to buy because they have studied the market long before they are actually ready to buy.  Our progressive and user-friendly sites invite a record number of buyers daily.  My listings are Showcase properties on, as well as rotate into several Featured Home spots on, as well as appearing on Chicago Tribune , Zillow , Trulia 2/5
  3. 3. How I Can work for you , Homeseekers , Enormo , Wall Street Journal , Craig’s List and many others.  Property Website  Your home will have it’s own URL with your address as part of the web address. is can even be viewed on mobile devices. Color Brochures/Flyers  Attractive color brochures will be distributed to introduce your home to the market and to buyers who have seen your home. Networking Your Home I will take an active and aggressive role in marketing your home to all agents.  Your listing will be announced in a broadcast voicemail to Rubloff agents, and an e-blast email introducing your home to the brokerage community.  I will also feature your home on my blog and distribute information to my online social networks.  Personal contact with key agents brings your home to their attention and is a strong motivator in the selling process.  Open Houses  With your approval, I will hold weekend “Open Houses” for potential buyers.  Specific advertising in newspapers an “Open House” banner sign on your property will increase public attention.  The open house for your home will be posted on Rubloff's Open House website  as well as on and Craig's List.   3/5
  4. 4. How I Can work for you Signs  With your permission, a “For Sale” sign will be placed on your property showing our office phone number and Internet address.  A sign can often be an effective advertising tool.  Prospective buyers who call on a sign have already approved of both the appearance of your property and its location.  Our staff of experienced Realtors is ready to respond to all inquires about your property. Lenders  A mortgage rate sheet will be provided to prospective buyers reflecting current market rates.  Buyers will be financially pre-qualified prior to touring your home.  Once a Purchase Agreement is executed I will work with the lender to facilitate moving through the financing contingencies, mindful that time is of the essence.  As a part of the Internet marketing program, appointments can be scheduled on-line by agents and consumers via has my complete schedule which is updated daily. Multiple Listing Service  Your home will be immediately included your property in our regional Multiple Listing Service.  Thousands of brokers and sales associates working with buyers will know of your desire to sell.  I will help them in every way possible. Out-of Town-Referrals  Rubloff is a member of Leading Real Estate Companies of the World , which commands more than one-third share of the current relocation market.  Leading RE is the largest, most successful relocation management company in the country, and is a source for qualified transferees.  Sales Team  I will personally market your home to qualified buyers through our professional sales associates.  We work as a team!  It is with their help and skill in handling ad calls and buyer inquires that my personal marketing efforts are able to turn a prospect into a buyer for your home.  Promotion of your residence by our entire sales team is an important part of my 4/5
  5. 5. How I Can work for you marketing program. Sales Offices  We will maintain high visibility for your property in our sales offices.  Our fully computerized offices enable us to communicate quickly and effectively with our sales associates and the real estate community. Follow-Through  I will work diligently with attorneys for both buyer and seller and with the mortgage lenders to insure a smooth and timely closing.  I will attend the closing, maintain a complete record of your file and follow-up after closing to assure the satisfactory completion of all the service details.  You will also have an opportunity to evaluation the service provided through the Quality Service Assurance Survey for buyers and sellers . My Pledge to You Your home and the way it is marketed are highly personal to you.  My ability to listen, understand your needs and take action is an important part of my responsibility to you.  I promise to market your home by consistently representing you in a highly professional manner to real estate agents, their buyers and the public. 5/5