After spending time posting to your facebook wall, tweeting, etc, you're probably wondering how social media impacts on your sales, revenue and cost? Find answers in this whitepaper from Mauco Internet Consultants - www.mauconline.net
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How to measure the roi of social media in your business whitepaper
1. 2012
How to Measure the
ROI of Social Media in
your Business
Whitepaper
After spending time posting to your facebook wall, tweeting, etc, you're
probably wondering how social media impacts on your sales, revenue and cost?
Ademola Abimbola
Mauco Internet Consultants
7/20/2012
2. Content
1. Classifying your leads
2. Identifying key metrics that you can measure
3. Identifying key metrics that you cannot measure
4. About Mauco Internet Consultants
Classifying Your Leads
Do you have a method of identifying and classifying your
leads in your sales funnel? If not, then you need to consider
setting up a suitable and affordable CRM solution that can
help you define, identify and classify your leads in your sales
funnel. Without being able to identify and classify your leads
there's no way you would be able to accurately measure the
ROI of social media in your business.
Identifying key metrics you can measure
Do you have a system in place for measuring the number of
visitors to your website? Can you tell the number of pages
each visitor viewed? Do you know the number of
fans/followers you have on the various social media channels
you own? How many subscribers do you have on your
mailing lists? How many subscribers do you have on your
blog? You need to have systems in place that can help you
provide answers to the above questions. When you are able
Copyright 2012. Mauco Internet Consultants. All rights reserved.
Website: www.mauconline.net Email: info@mauconline.net Tel: +234 803 306 3984 2
3. to do this, then you are closer to measuring the ROI of social
media in your business.
Identifying Key Metrics You Cannot
Measure
If you don't have any systems in place that can help you
measure the metrics mentioned in point #2 above, then you
ought to consider implementing same. At the very least you
need to consider implementing Google Analytics on your
website. It's free and very effective in helping you identify a
wide range of metrics for your online business. You will also
need to think of using other social media monitoring tools
like HootSuite etc that will help you streamline and measure
your ROI in social media.
About Us
Mauco Internet Consultants has been helping small
businesses in Lagos Nigeria to grow their business online.
Contact us for assistance in creating an effective CRM,
implementing website analytics and social media tools that
can help you measure your ROI of social media in your
business.
Copyright 2012. Mauco Internet Consultants. All rights reserved.
Website: www.mauconline.net Email: info@mauconline.net Tel: +234 803 306 3984 3
4. Contact:
Mauco Internet Consultants
Tel: +234 803 306 3984
Email: info@mauconline.net
URL: www.mauconline.net
Follow us on:
Twitter: @mauconline
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Copyright 2012. Mauco Internet Consultants. All rights reserved.
Website: www.mauconline.net Email: info@mauconline.net Tel: +234 803 306 3984 4