Matt Marcus             Industrial Designer
matt @ mattmarcus.net   Business Strategist
                        Innovation...
GOING MOBILE
connecting lifestyle brands
with consumer lifestyles
1998
Product and services
follow a typical adoption pattern
1998 adoption curve
Product and services
follow a typical adoption pattern
                                    2008 adoption curve


         ...
mobile phones are today lifestlye accessory,
embedded into the way we mange our modern lives


                 • 3.3 bill...
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
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Going Mobile: connecting lifestyle brands with consumer lifestyles.

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Luxury firms are designed to build awareness in a world that has moved beyond impression marketing to engagement marketing. Mobile offers the opportunity for premier brands to enhance their existing touch points and define engaging experiences for both committed and aspirational clients.

Published in: Business, Technology

Going Mobile: connecting lifestyle brands with consumer lifestyles.

  1. Matt Marcus Industrial Designer matt @ mattmarcus.net Business Strategist Innovation Educator
  2. GOING MOBILE connecting lifestyle brands with consumer lifestyles
  3. 1998
  4. Product and services follow a typical adoption pattern 1998 adoption curve
  5. Product and services follow a typical adoption pattern 2008 adoption curve
  6. mobile phones are today lifestlye accessory, embedded into the way we mange our modern lives • 3.3 billion subscribers worldwide (1.4 billion Internet users) • 50% global penetration • 84% US penetration (100% penetration expected by 2013)

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