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Newest iPad and the Publishing Industry

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Newest iPad and the Publishing Industry

  1. 1. iPad How will it effect the Publishing Industry?
  2. 2. <ul><li>Touch Screen </li></ul><ul><li>Height: </li></ul><ul><ul><li>9 inches </li></ul></ul><ul><li>Width: </li></ul><ul><ul><li>7 inches </li></ul></ul><ul><li>Depth: </li></ul><ul><ul><li>0.5 inch </li></ul></ul><ul><li>Weight: </li></ul><ul><ul><li>1.5 pounds </li></ul></ul>Design
  3. 3. Features <ul><li>Safari </li></ul><ul><li>Mail </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>YouTube </li></ul><ul><li>iPod/iTunes </li></ul><ul><li>App Store </li></ul><ul><li>iBooks </li></ul><ul><li>Maps </li></ul><ul><li>Notes </li></ul><ul><li>Calendar </li></ul><ul><li>Contacts </li></ul>
  4. 4. Applications <ul><li>Real Racing </li></ul><ul><li>Marvel Comics </li></ul><ul><li>Wall Street Journal </li></ul><ul><li>Epicurious </li></ul><ul><li>At Bat 2010 </li></ul><ul><li>E*Trade Mobile Pro </li></ul><ul><li>Asphalt 5 </li></ul><ul><li>Scrabble </li></ul><ul><li>F1 2010 </li></ul><ul><li>Sync your iPod Applications </li></ul><ul><li>onto your iPad; over 150,000 </li></ul>
  5. 5. Pros for iPad <ul><li>Low price ($499) </li></ul><ul><li>Easy to use (Touch screen) </li></ul><ul><li>Targeted advertising </li></ul><ul><li>Good to have around the house </li></ul><ul><li>Takes the place of a laptop </li></ul><ul><li>Newest technology out there (not much competition) </li></ul>
  6. 6. Cons for iPad <ul><li>Temporary fix for the way the publishing company is going right now </li></ul><ul><li>If you have a laptop, then you really do not need one </li></ul><ul><li>You don’t have the ability to smell scents that are advertised in the paper </li></ul><ul><li>It may not be what everyone is used to (Windows users) </li></ul>
  7. 7. iPad as the Publishing Industry’s Savior <ul><li>Easy access to favorite magazines </li></ul><ul><li>Many applications have all ready been made (by magazines and newspapers) </li></ul><ul><li>Video quality on iPad is incomparable (Kindle/Nook) </li></ul><ul><li>Supported by the country’s #1 company in customer service </li></ul><ul><li>It’s an Apple </li></ul>
  8. 8. iPad destroying the Publishing Industry <ul><li>Complex device to some </li></ul><ul><li>Can kill the old way of publishing: ultimately turning it into Internet/Self-Publishing </li></ul><ul><li>The publishing industry will be the first to go under (CDs, magazines, newspapers – will all be easier to access) </li></ul><ul><li>Media Creation Function </li></ul>?? ??
  9. 9. iPad Poll <ul><li>If you had a steady income, would you consider buying a iPad ?? </li></ul>
  10. 10. Sources <ul><li>Apple iPad Design and Attributes </li></ul><ul><li>Apple iPad Features and Abilities </li></ul><ul><li>Los Angeles Times: Apple iPad the publishing industry’s savior </li></ul><ul><li>Pros and Cons of iPad as the “Publishing Savior” </li></ul><ul><li>PC Magazine: iPad a Blessing and Curse for Publishing </li></ul><ul><li>O’Reilly Radar: Early reaction of the iPad </li></ul><ul><li>American Breaking News Headline: iPad Powerful Content Breaker </li></ul>

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