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Social Media Basics


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An introduction for beginners. Jan 2011.

Published in: Technology
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Social Media Basics

  1. 1. Social Media Basics An introduction to new media
  2. 2. The Social Media Revolution Video: Social Media Revolution 2 (Refresh) by Socialnomics (Video plays after this slide) A video by YouTube user Socialnomics
  3. 3. What is Social Media? <ul><li>Human interaction over computer networks </li></ul><ul><li>The technology that enables this interaction (computers, cell phones, gadgets) </li></ul><ul><li>Information for people, information by people, information about people </li></ul><ul><li>Services that facilitate the above (Facebook, Twitter, YouTube, MySpace, etc.) </li></ul>
  4. 4. Why is social media important? <ul><li>Eliminates restrictions of distance and time </li></ul><ul><li>Filters existing relationships, quickly establishes new ones </li></ul><ul><li>Empowers individuals – people “ get things from each other ” ¹ instead of traditional organizations </li></ul><ul><li>New levels of institutional accountability </li></ul>¹- Charlene Li, Josh Bernoff, Groundswell , 2008
  5. 5. What can we do with social media? <ul><li>Bridge building – Quickly, efficiently find the information we need about people; establish meaningful, mutually beneficial connections </li></ul><ul><li>Social production – Supply information to groups, “crowdsource”, organize, take collective action ¹ </li></ul><ul><li>Information Economy – Pinpoint needs (listen), find solutions (engage), improve messaging (storytelling-conversation) </li></ul>¹- See Here Comes Everybody by Clay Shirky, 2008
  6. 6. Summary <ul><li>Social media is human interaction through tech </li></ul><ul><li>Social media eliminates restrictions of distance and time; filters human-to-human information </li></ul><ul><li>Social media helps us build bridges between groups and individuals </li></ul><ul><li>Social media is democratic - Empowers individuals, creates new accountability, makes world smaller </li></ul>