What if you would know what your anonymous web visitors are looking for on your website, before they’ve even indicated their interest? What if you could personalize those anonymous visitors' web experiences and embed web content in real time that they will appreciate. Learn the 4 "secrets" of conversion rate multiplication and how SiteOlytics Real-Time On-Site Targeting platform uses predictive analytics technology as a shortcut to make it all happen. Find out how it can help you: http://siteolytics.com/on-site-retargeting/

1. SiteOlytics RTM:
Real-Time On-Site Targeting
For Anonymous Visitors
What It Is and How It Works

2. What Is RTM and On-Site Targeting?
SiteOlytics RTM’s
Real-Time On-site Targeting
multiplies your conversion rates by
personalizing the visitor’s browsing
journey to his/her interest or intention.
and turns "I'm just looking" visitors
into "I'll take it" customers.

3. The Business Killing
Conversion Problem
• For most online stores, the average
conversion rate is 2% of first time
anonymous visitors.
• 98 out of 100 people leave the
average site without signing up or
buying.
• Real-Time On-site Targeting has
been proven by Amazon and others
to multiply conversion rate
instantly, effectively and long-term.

4. Why Is the Average
Conversion Rate So Low?
 Because many visitors are
overwhelmed or don’t find
what they are looking for.
 Because visitor are different
and have different interests
and intentions.
 But every visitor gets served
the same content, that does
not meet the expectation.
 Because they are mildly
interested, plan to come back
later and never do.
Web Server
same

5. What If You Could…
 What if you could instantly
know what your anonymous
visitors really want?
 What if you could react to your
visitors' desires and give them
exactly what they are looking
for?
 SiteOlytics RTM uses
predictive analytics
technology to foretell your
anonymous visitors' intentions
and react to their digital
behaviors in real time.

6. … Zero In On Visitor’s Interest
1. Segment your anonymous
visitors into related
audiences.
2. Find the best message and
info for every segment.
3. Repeat that message on
every page for each visitor.
4. Eliminate distractions from
those pages.
The Secrets To Doubling Conversion Rates

7. How Does On-Site Targeting Work
Step 1
• SiteOlytics Real-time On-site
Targeting uses a Javascript
code designed to
anonymously ‘predict’,
‘notice’ and ‘remember’
the reason why a visitor
came to your site (intention)
and what he or she was
looking for (interest).
Visit to Vmware product page
RTM remembers “interest”

8. How Does On-Site Targeting Work
Step 2
• As anonymous visitors continue to browse or return to the site,
SiteOlytics RTM seamlessly embeds Targeted content into the
user experience and offers into all web pages.
“Normal” web page display Embedded content web page display
for retargeted customers

9. Why Does On-site Targeting
Multiply Conversion Rates?
• It multiplies opportunities
for conversion success.
• It monitors each anonymous
visitor’s behavior.
• In critical moments, it
triggers strategic campaigns.
• It guides each anonymous
visitor through a
personalized conversion
funnel.
Web Server
customized

10. Use Case #1: Predict Visitor’s Interest
Personalize User Experience On Arrival
• The majority of anonymous visitors land on your site
because they found a link and got referred.
• Use the keywords and topic of content of the link
source to personalize and customize the initial
landing page.

11. Use Case #2: Do It Like Coca-Cola
Prevent Conversion (Cart) Abandonment
• 75% of anonymous visitors who leave, actually
plan to return. But most of them won't.
• Create some sense of scarcity or urgency around
your offer to convert now and not "sometime
later". Add softer conversion option.

12. Use Case #3: Do It Like Amazon
Predict and Recommend Desirable Offers
• Find out which audience segment your
anonymous visitor belongs to.
• Display offers that similar people have
chosen, viewed or recommended in the past.

13. SiteOlytics RTM On-Site Targeting
Technologies & Benefits
 Audience Segmentation
 Audience Personalization
 Audience Targeting
 Intention Detection
 Intention Prediction
 Emergency Trigger
Predict and recommend offers
Create brand loyalty
Increase conversion rate
Intention based offers
Suggest future intention offer
Prevent cart abandonment

14. 3 Steps To Success
SiteOlytics RTM Pilot Blueprint
1. We’ll help you segment your
anonymous visitors into
audiences.
2. We’ll help you create 3
personalized conversion offers.
3. We’ll help you run and monitor
your increasing conversion rates
for 14 days.
We are convinced that when you see the results and ROI that you
will be excited and continue to have us help you increase your
conversions.

15. Find Out How SiteOlytics RTM Can
Increase Your Conversion Rates
With No Risks or Costs Involved