Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Steps to do Effective SEO

266 views

Published on

It is very necessary to have effective SEO for e-commerce or online marketing. It helps to keep profitable and well-organized businesses. This presentation gives you some simple steps that must be followed while optimizing your website.For more details call us at 1-800-353-8867 or Email us at info@mattsdavidson.com and Visit us at http://www.mattsdavidson.com/ .

Published in: Design, Technology
  • Be the first to comment

  • Be the first to like this

Steps to do Effective SEO

  1. 1. Tel. 1-800-353-8867, 1-914-220-6576 www.mattsdavidson.com Steps to do effective SEO
  2. 2. It is very necessary to have effective SEO for e-commerce or online marketing. It helps to keep profitable and well- organized businesses. This presentation gives you some simple steps that must be followed while optimizing your website.
  3. 3. Keyword Research • Identify keywords • Find the primary keyword and secondary keywords • Correct keywords will bring your website to the top • It will also bring the correct customer group to your business • Most popular Keyword tool is Google Keyword Tool
  4. 4. Competitor Knowledge • Should have knowledge of their competitors and their rank. • Understand your market niche • Understand your major competitors and their strong and weak points • Learn about their strategy and tactics. • Use backlink checking tools
  5. 5. Search Engine Friendly Website • Website should be design as SEO friendly. • Help to increase the site rank and the web traffic. • Conduct a search engine compatibility review before start your website development.
  6. 6. Content • Writing a high quality, engaging and unique piece of content • Can improve websites ranking in SERP • Update your contents of website’s activities or blog at regular interval
  7. 7. Link Building • Help search engines to index your web pages. • Help to distribute page ranks among sub pages • It displays many web pages on search results. • Help you to increase the page rank.
  8. 8. Search engine submission • Manually submit web pages to search engines or web directories • Some search engines may charge extra fees for manual submissions.
  9. 9. Sitemaps and robots.txt • Useful for both search engines as well as users • A sitemap helps visitors to keep eyes on all the website pages & links. • Robots.txt file should be used to protect privacy by blocking urls which should not be indexed in search engines
  10. 10. Web Analytics • Essential both in terms of auditing a website and assessing your SEO activity • Help you measure your results and prompt you in which direction to move. • Use tools like Google Analytics and Yahoo reporting tool.
  11. 11. Monitor the process continuously • Continuous monitoring and campaign management are necessary for a successful SEO strategy
  12. 12. Contact Us: Matts and Davidson Tel. 1-800-353-8867, 1-914-220-6576 www.mattsdavidson.com

×