Publshing to amazon kindle and apple i bookstore


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A roundpeg webinar detailing the process of setting up an Amazon Kindle Direct Publishing Account. View the webinar at

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  • Good morning, at least to those on the west coast,My name isI’m the dir of trainingWe do training and development for mobile web and tech comm productsTCS, DPS, eLearning tools, HTML 5Today: Show how to set up Kindle account (switch slide)
  • mattrsullivan is my social media id
  • Do demo of qr code creation for 7145852335
  • Sounds warm and fuzzy like all other Apple related docsMore like the killer bunny rabbit in Monty Python’s Holy GrailKindle wants to work with individualsApple wants to work with Publishers
  • You may create long term headaches if you use consumer AppleId’s for dev related programs. Not all accounts can be accessed with all IDs
  • Going to an aggregator may cost a few more points, but will shield you from the process of maintaining this relationship with AppleMost work with a wide and forgiving number of formats, including MS Word
  • Publshing to amazon kindle and apple i bookstore

    1. 1. Self publishing toAmazon Kindle Platform Matt Sullivan, Dir of Training @mattrsullivan
    2. 2. AgendaDeliver Content Create Content• Why Kindle? • Adobe InDesign• Kindle Account lab • Adobe RoboHelp/TCS• Apple Bookstore • options • Apple iBooks Author• Testing/Transfer • Calibre – iPad – Kindle
    3. 3. Contact info•••• @mattrsullivan•
    4. 4. Mobile Contact info Matt’s meCard 714 585-2335
    5. 5. KindleGetting Started
    6. 6. Why Kindle?• Easy• Fast• Best commission structure• Most cross-platform
    7. 7. Amazon Direct Publishing Account• Sign in to or create a new Amazon account –• Create Direct Publishing Account – –• Accept the Kindle Direct Publishing Terms of service (click Agree)
    8. 8. Your account is incomplete…• Click “Update Now”
    9. 9. Details• Fill in Company/Personal Contact Info• Tax Info
    10. 10. Choose Royalty Options• To reduce accounting clutter, I recommend EFT and USD ($) for all 4 Amazon outlets – – – –
    11. 11. Bank account info• Fill in – Name of bank – Account # – Routing #
    12. 12. Submitting for Kindle approval• self-publishing/signin
    13. 13. Self-Publishing on iOS Devices – Apple iTunes Connect – e-invites-indie-authors-to-self-publish-on-ipad- bookstore/ – unesConnect.woa/wo/
    14. 14. VERY IMPORTANT• AppleID’s are difficult to manage – iTunes – iBookstore – App Development• Consider creating unique accounts for each business function (consumer, author, dev)
    15. 15. Application• Fill out all requested info
    16. 16. As if on command…• I got this via email this morning
    17. 17. Too confusing?• Use an Apple iBookstore aggregator – unesConnect.woa/wo/
    18. 18. Part Two: Delivering Content• Setting up distribution to handheld devices
    19. 19. Testing ePub by Transferring toAndroid• Connect phone via USB• Drag ePub to
    20. 20. Processing ePub to .mobiwith Calibre• Add books• Convert books• Save to disk
    21. 21. Testing by Transferring to Kindle• Via USB• Kindle allows transfer of both PDF and .mobi• Drag files (all files with book title) into the Kindle > Documents directory
    22. 22. Testing by Transferring to iPad• Drag ePub onto iPad in iTunes – File will be stored in Books section of iTunes – Book is found under iBooks app
    23. 23. Part Three: Producing ePub
    24. 24. Our example files• Content in a FrameMaker Book – Easy formatting and organization of content via template-based workflow• FM Book linked into RoboHelp project – Allows definition of all formats, paths, outputs
    25. 25. Mappings are already completed• For linking details, see – – – –
    26. 26. Why FrameMaker? • allows the greatest range of print and PDF output • easy ePub output, and integration with RoboHelp for other online formats
    27. 27. FrameMaker Best Practices(not exclusive to linked projects!!)• Consistent and rigid style usage• Enforce template usage across docu team• Ensure book and chapter files open without “missing resource” messages• Ensure book file updates without Book Error Log messages• Save early, save often!
    28. 28. When to author in RoboHelp? • Primary output is Help, not print • Customization of HTML is required
    29. 29. RoboHelp Single Source Layouts are inplace for: – XML Output (required by FM to generate ePub output) – AIR – WebHelp (for quick testing)
    30. 30. You actually mentioned MS Word… • FrameMaker and RoboHelp allow importing or linking of MS Word content • Importing=content to manage within RoboHelp • Linking=content to be managed by SME’s
    31. 31. Generate final ePub with RoboHelp• Select File > Generate > ePub Output… – If not present, select Tools > Scripts > ePub – To reset toolbar, right-click on menu bar, choose Customize, then choose Reset• Cover will be the first page in FrameMaker file• Cover image may not show in Adobe Digital Editions
    32. 32. ePub Details (RH) • RoboHelp used the XML Output to process ePub • Select the appropriate TOC from within the XML Output SSL
    33. 33. Linking best practices• Link• Identify the FrameMaker TOC• Map• Update• Modify the Single Source Layout
    34. 34. When working with linked content• Format options differ between print and online formats• Content maps according to project settings• “Odd” representations of Frame content will create challenging formatting issues in other deliverables• HTML in RH containing FM_ is likely unmapped and will not be controllable in RH
    35. 35. CSS for online formats• RHStylemapping.css is the default, but easily changed in File >Project Settings• An additional .css will be created by FrameMaker to address mapping omissions – Do not try to edit the generated .css• Do not change the .css mappings for linked content inside of the RoboHelp project
    36. 36. Print meCard and Twitter Codes• Come see us at the Adobe booth (booth N) to print out your own meCard badge and twitter “follow” badge• Save time by creating your code at and – emailing to, subj: Print QR Badge for “subject” – saving to phone or usb