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Video is an effective way to add context to your content. But how do you effectively produce video?
I've worked out techniques that let me produce crisp, professional video at about an hour per minute of video, which is about 1/4 of the time required previously.
Because the videos are short, they are inherently reusable across company channels, as well as via social channels and blogs.
See http://bit.ly/tcs-videonotes for a 25-video series I did for Adobe using these techniques.