How to land clients while working from an island | WordCamp Chicago 2013

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This is a presentation I did during WordCamp Chicago 2013 about landing client's while working form an island.

- Define your island
- Are you the entrepreneur, the freelancer or the business person
- We discuss the journey of some of the WordPress entrepreneurs I've interviewed
- Dissect their advice and top take aways from their success and failures
- Apply it to our own WordPress businesses

(The easter egg slides of the Boston Bruins was intentional due to the fact we just lost to Chicago and their parade was the day before WordCamp)

Published in: Business, Technology
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How to land clients while working from an island | WordCamp Chicago 2013

  1. 1. The "web designer" Wednesday, July 10, 13
  2. 2. The "no contract" Wednesday, July 10, 13
  3. 3. The "$500 client" Wednesday, July 10, 13
  4. 4. Stories from WordPress Entrepreneurs Wednesday, July 10, 13
  5. 5. Wednesday, July 10, 13
  6. 6. Matt Medeiros MattReport.com SlocumStudio.com Land bigger clients while working from an island Wednesday, July 10, 13
  7. 7. Who am I - MattReport.com Wednesday, July 10, 13
  8. 8. Who am I - SlocumStudio.com Wednesday, July 10, 13
  9. 9. The #1 WordPress podcast(s) youtube.com/slocumstudio Wednesday, July 10, 13
  10. 10. Landing bigger clients Wednesday, July 10, 13
  11. 11. 3 Categories • Entrepreneur • Freelancer & career • Business growth & marketing Wednesday, July 10, 13
  12. 12. The Entrepreneur Wednesday, July 10, 13
  13. 13. Who are you? Wednesday, July 10, 13
  14. 14. What are your real skills not your "I can skills?" Wednesday, July 10, 13
  15. 15. Where do you want to go? (hint: the island) Wednesday, July 10, 13
  16. 16. How do you simplify and then simplify again? Wednesday, July 10, 13
  17. 17. How do you convey this to the world? Wednesday, July 10, 13
  18. 18. John Saddington founder of 8bit Wednesday, July 10, 13
  19. 19. John Saddington Serial WordPress entrepreneur http://mattreport.com/meet-john-saddington-serial-wordpress-entrepreneur/ There's no glory in being a startup. The ultimate goal is to transform into a business. If you stay in startup mode too long, you've failed." Wednesday, July 10, 13
  20. 20. John Saddington Serial WordPress entrepreneur http://mattreport.com/meet-john-saddington-serial-wordpress-entrepreneur/ “We’re all going to die” Wednesday, July 10, 13
  21. 21. Cory Miller founder of iThemes Wednesday, July 10, 13
  22. 22. Cory Miller How to build a multi million dollar WordPress company http://mattreport.com/how-to-build-a-million-dollar-wordpress-business/ "It's about the people and that's the hardest part. If you want to go fast, go alone. If you want to go far, go together." Wednesday, July 10, 13
  23. 23. Brian Clark founder of Copyblogger Media Wednesday, July 10, 13
  24. 24. Brian Clark The Genesis of Copyblogger http://mattreport.com/the-genesis-of-copyblogger-brian-clark/ "Our mantra is know, like and trust. Make others happy, to be happy" Wednesday, July 10, 13
  25. 25. Wednesday, July 10, 13
  26. 26. The Freelancer career Wednesday, July 10, 13
  27. 27. Jose Caballer founder of The Skool.com Wednesday, July 10, 13
  28. 28. Jose Caballer How do you land $100k clients http://mattreport.com/how-to-charge-clients-more-and-grow-an-agency/ "Behaving like an agency and acting like an agency will land you bigger clients." Wednesday, July 10, 13
  29. 29. Land $100k clients • How much are you trying to do? Design, develop, project management -- how can you possibly serve more than one client? • Slow the client down: Profiling and user experience. This promotes value and structure for both of you. • Pays one developer $60k bills $300k Wednesday, July 10, 13
  30. 30. Pricing tip 50% Cost 30% Overhead 20% profit Wednesday, July 10, 13
  31. 31. Andy Stratton of TheAndyStratton.com & Sizeable Interactive Wednesday, July 10, 13
  32. 32. Andy Stratton the ferocious journey of a WordPress entrepreneur http://mattreport.com/andy-stratton-the-ferocious-journey-of-a-wordpress- entrepreneur/ "Do good sh#t." Wednesday, July 10, 13
  33. 33. Chris Lema of ChrisLema.com & The Lema School of Greatness Wednesday, July 10, 13
  34. 34. Lead, follow or get the hell out of the way. n/a yet -- subscribe to mattreport.com! Wednesday, July 10, 13
  35. 35. What Chris says • Charge what you’re worth • Connect with your customer’s customer • Invest in the community to open new doors • Speak their language Wednesday, July 10, 13
  36. 36. Business Wednesday, July 10, 13
  37. 37. Brad Williams co- founder of WebDevStudios Wednesday, July 10, 13
  38. 38. Just do it. How Brad Williams built one of the leading WordPress agencies http://mattreport.com/brad-williams-webdev-studios/ Wednesday, July 10, 13
  39. 39. What Brad Says • The 80/20 rule of "casting a net" • Do what works and repeat that • Work with people that at least consider your advice • We still have plenty of room to grow as WordPress shops and service providers Wednesday, July 10, 13
  40. 40. Travis Ketchum founder of Contest Domination Wednesday, July 10, 13
  41. 41. Ignore what others say Why SaaS might be a better model than selling a WordPress plugin http://mattreport.com/why-the-saas-model-might-be-better-than-selling-a- plugin/ Wednesday, July 10, 13
  42. 42. What Travis says • Minimal viable product • Promotion and SEO for quick boosts • You get what you pay for. i.e. $500 vs $5000 • Focus on the possible recurring revenue • Test everything Wednesday, July 10, 13
  43. 43. Adam Warner co- founder of Foo Plugins Wednesday, July 10, 13
  44. 44. It's better to ask for forgiveness than ask for permission How FooPlugins co-founder lost $30k in annual revenue; now earns double. http://mattreport.com/wordpress-revenue-30k-to-60k/ Wednesday, July 10, 13
  45. 45. What Adam says • If you limit your vision, you limit your chance to grow • He lost $30k in revenue; now earns double • Wasn't prepared for the scale he was reaching Wednesday, July 10, 13
  46. 46. The Lightning Round Wednesday, July 10, 13
  47. 47. Brent Weaver, don’t say WordPress on your next sales call C.C. Chapman, avoid getting screwed when landing the big client John Morgan, think twice about your next WordCamp Pippin Williamson, get to know every single customer Wednesday, July 10, 13
  48. 48. People at #wcchi Mika Epstein Andy Stratton Brian Richards Rafal Tomal Chris Lema Adam Pickering Wednesday, July 10, 13
  49. 49. Thank you! MattReport.com @mattmedeiros Wednesday, July 10, 13

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