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Engaging with Camp Families Year-Round

Engaging with Camp Families Year-Round

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This is my presentation from the 2013 ACA Tri-State Conference. I spoke about the opportunities to engage new and existing families with your summer camp, even when it's not the summer! Topics covered include: Blogging, Web Design, Analytics, Social Media, Webinars, and other issues. This presentation also can be re-made to reflect the opportunities available to all businesses as a way to engage customers.

This is my presentation from the 2013 ACA Tri-State Conference. I spoke about the opportunities to engage new and existing families with your summer camp, even when it's not the summer! Topics covered include: Blogging, Web Design, Analytics, Social Media, Webinars, and other issues. This presentation also can be re-made to reflect the opportunities available to all businesses as a way to engage customers.

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Engaging with Camp Families Year-Round

  1. 1. Engaging with Camp Families Year-Round Matt Ragland twitter @mattragland #TriStateCamp13
  2. 2. Welcome Assistant Director Landlord, TeamHouse.co
  3. 3. Time Together Why this Websites Matters & Blogs Social Media Community & Tools Connection Q&A + Demos
  4. 4. The Power of Why WHAT HOW WHY
  5. 5. Why This Matters Because “camp plays a significant role in a child’s development”
  6. 6. Today’s buyer is armed with a Grow ing social influence wealth of and opportunity, for information, better or worse combined with the experiences of “Social Proof” friends and total strangers online Facebook Likes Tweets & Re-Tweets Reviews on Yelp, Google, & more
  7. 7. How You Recruit, Write, & Speak must Adapt
  8. 8. One-Word Equity = Growth
  9. 9. One-Word Equity Obama ’08 Obama ’12 “Change” “Forward”
  10. 10. What’s the Point of Your Website? Dates & Rates 11% About Us 36% Why Us? 27% Misc Above the Fold Below the Fold 9% 16% 89% of clicks above the fold
  11. 11. 6 Month Visitor Flow
  12. 12. What’s the Point of Your Website? 1.  To  learn  “WHY”  you  exist 2.  To  gather  infor mation   i.e.  dates  &  rates 3.  To  give  you  mon ey
  13. 13. We are in the Connection Economy
  14. 14. We Need to Create Valuable Content
  15. 15. Blogging You  have  the  opportunity   to  share  helpful,   valuable  information   with  thousands  of  people!
  16. 16. Blogging Create Email Promote Follow Up
  17. 17. Blogging 5 Reasons How or Why What We’re Reading The Secret to... Videos to Inspire You How I Learned to... Expert Interviews What I Learned From... The Magic of... mattragland.com/uses/10-blog-post-frameworks
  18. 18. Blogging Create Email Promote Follow Up
  19. 19. "You would be interested to know that your article 'Seven Critical Character Traits in Growing Children' was very moving to us. In fact, I sent it to several of my colleagues that have children, and we also discussed it as a family. What you do does make a difference!" - Alan K.
  20. 20. Why This Matters Because “camp plays a significant role in a child’s development”
  21. 21. Effective Social Media Use Most Popular Fastest It’s Google! Growing Ads & Impacts Promotions Visual search ranking Easy to Simple, Share pushes to FB Links directly
  22. 22. Why Google+ Matters
  23. 23. Webinars Recruiting & Community Reach new Live Q&A sessions families across the world Walk parents through the packet Different times of day What to expect on Opening Day No travel involved! Expert guests
  24. 24. Podcasts? “ Here’s the bottom line: if you are podcasting, you are a media outlet. You are a publisher.” % of People who have listened to a podcast 2012 2011 2010 2009 2008 2007 2006 0 7.5 15 22.5 30 Source: Edison Research
  25. 25. Tupperware Parties? Moms buy & sell your camp SO... Target, Train, Incentivize, & Customize
  26. 26. “New” Advertising These methods are highly targeted, relatively cheap, and can be analyzed for conversions
  27. 27. Thanks for being here! TeamHouse.co Matt@TeamHouse.co @MattRagland 828.712.2524 teamhouse.co/aca-tri-state-resources

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