It was a pleasure to kick-off Marketing Magazine's Data-Driven Marketing Conference (August 2013).
These are the slides from my presentation in which I talk about the the key challenges of "big data" and present both academic and brand-based case studies on how data, bigger data, and BIG data can:
1. Drive brand and consumer insights
2. Evaluate if marketing messages are working
3. Better target marketing communications efforts
4. Become a company asset to market
5. Allow for continued experimentation