Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mint Social - Matt O'Brien Social Media Footprint

1,139 views

Published on

Building Your Social Media Footprint – Online Marketing Strategy (Part 1) by Matt O'Brien of Mint Social

Published in: Education
  • Be the first to like this

Mint Social - Matt O'Brien Social Media Footprint

  1. 1. Social Media Marketing (in 10 Minutes) “ Build Your Footprint … Attract New Business” Matthew O’Brien Mint Social @blogster
  2. 2. Who is this Guy Presenting? <ul><li>Avid risk-taker </li></ul><ul><li>20 years in digital media </li></ul><ul><li>12 Years Internet Marketing </li></ul><ul><li>Fortune 500 to start ups </li></ul><ul><li>Seminar/Webinar Enthusiast </li></ul><ul><li>Volunteer </li></ul>Mint Social Matt O’Brien
  3. 3. What is Social Media? Mint Social – Content Marketing
  4. 4. Social Media in Action – The 5 W’s <ul><li>5 Objectives of Social Media </li></ul><ul><ul><li>Reputation Management (‘Who’ Are You?) </li></ul></ul><ul><ul><li>Branding (The ‘What’) </li></ul></ul><ul><ul><li>Marketing (The ‘Where’) </li></ul></ul><ul><ul><li>Listening/Engaging (The ‘When’) </li></ul></ul><ul><ul><li>Monetization (The ‘Why’) </li></ul></ul>Social Media Marketing and Online Branding
  5. 5. Web Search Trends “ Where we spend our time online” Mint Social Matt O’Brien
  6. 6. Deep Thoughts… Mint Social – Content Marketing
  7. 7. Deep Thoughts… Mint Social Matt O’Brien
  8. 8. Deep Thoughts… Mint Social – Content Marketing
  9. 9. Top 10 Results in Google <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Websites </li></ul><ul><li>Press Releases </li></ul><ul><li>PowerPoints </li></ul><ul><li>Photos </li></ul><ul><li>Audio (Podcasts) </li></ul>Mint Social Matt O’Brien
  10. 10. The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document Social Media Marketing and Online Branding
  11. 11. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Visibility Multiplier Effect for Law Firms Audio Video Photo PR Articles Profiles Docs, PPT Blogs Mint Social Matt O’Brien
  12. 12. Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools 100 - 300X Multiplier Effect Articles, Docs PR Monthly Approved Content Partner Content Inbound Links and Traffic Social Media Marketing and Online Branding
  13. 13. Social Media in 10 Minutes <ul><li>Aggregation Tools </li></ul><ul><li>- HootSuite (TweetDeck) </li></ul><ul><li>- Posterous </li></ul><ul><li>Ping.fm </li></ul><ul><li>FriendFeed.com </li></ul><ul><li>- TubeMogul.com (Video) </li></ul>Mint Social Matt O’Brien
  14. 14. <ul><li>Matt O’Brien – Mint Social </li></ul><ul><li>602.206.8089 </li></ul><ul><li>[email_address] </li></ul><ul><li>@ Blogster </li></ul>Mint Social – Content Marketing

×