Designs That Ship
New tools for ensuring your UX work
reaches its audience




UX Australia 2010
Melbourne, Australia

Mat...
Aim:
Design - Delivery Parity
Aim:
Design - Delivery Parity




What they designed...   ...what shipped
Aim:
Design - Delivery Parity



    ?


What they designed...   ...what shipped
Aim:
Design - Delivery Parity



    ?


What they designed...   ...what shipped
Aim:
Design - Delivery Parity



    ?


What they designed...   ...what shipped
“Real artists ship...”
 Steve Jobs
“Real artists ship...”
 Steve Jobs



...what was designed
The 180 page
survival trophy
The 180 page
survival trophy
 ...I made it through this nightmare UX
 gig and all I got was this lousy document
Designing is
the easy part...

...getting them to implement your
recommendations is the challenge
Why don’t they implement?

 •Because they don’t understand you
 •Because they don’t believe you
 •Because it is hard
 •Bec...
Why don’t they implement?

 •Because they don’t understand you
 •Because they don’t believe you
 •Because it is hard
 •Bec...
The Dynamic
The Dynamic


                      Business




              Users              Architecture
The Dynamic


                      Business




              Users              Architecture
The Dynamic                      Motivations
                                 Profitability
                               ...
The Dynamic                      Motivations
                                 Profitability
                               ...
The Dynamic                                 Motivations
                                                Profitability
     ...
Example
                               Motivations
                               Profitability
                           ...
Example
       Address
          Unit number
        Street number 135
        Building name
          Street name Bridge
...
Example


Motivations
Specific User Goals
--------------------------
Intuitivity
Learnability
Ease of use
Reduced typing / ...
Example

                             Address   135 Bridge Rd., Bowen Hills 4056




Motivations
Specific User Goals
------...
The key is...

•Understanding and working with
  this dynamic
•Ensuring that the other parties do
  too
What’s the Approach?




  Deep breath... engage
Steps to engage

•Identify (ask: “Who could undo a
  decision”)
•Acknowledge
•Engage
Research Stage
 Explicitly work
 through the
 motivations
 collaboratively
Research Stage
Design Stage
The “weekly focus” posters
Design Stage
Props

    Architecture


    Users


    Business
Design Stage
Props

    Architecture


    Users


    Business


                   Rami Banna - Cochlear (user fairy)
Design Stage
Props

    Architecture


    Users

8
    Business


                   Rami Banna - Cochlear (user fairy)
Testing
          Business




Users                Architecture
Detailed Design
Notifications Pending (4)     Active Cases (12)


                        Vs                       Business...
Detailed Design
Notifications Pending (4)     Active Cases (12)


                        Vs                       Business...
Detailed Design
Notifications Pending (4)     Active Cases (12)


                        Vs                              B...
Product Strategy
         Business




 Users              Architecture
Product Strategy
         Business




                    Less buttons,
                    more modality




 Users     ...
Product Strategy
                          Business




                                     Less buttons,
               ...
Product Strategy
                             Business




                          One extra
                          b...
Deliverables
Make your specification
highly usable
Lollybag
Download at...

www.amberdew.com.au
Lollybag
Download at...

www.amberdew.com.au
Thanks!
Twitter.com/mattmorphett
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Designs That Ship

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Designing an experience that supports users’ motivations and goals is challenging enough, but it is far from all that is required in order to deliver a successful solution. The greater challenge for UX practitioners lies in positioning your work and your deliverables so that the organisation is able to implement the bulk of the recommendations and designs contained therein. Dumping a design and running, is not good enough. We must design solutions that will be implemented.

The key is designing with consideration of the business drivers and the motivations of technologists responsible for bringing your designs to fruition. Actively engaging technologists and business owners throughout the work turns your deliverables from “Recommendations” to “Specifications”.

In this talk, Matt Morphett of Amberdew presents a method for mapping out the specific motivations of three competing forces within your IT-based project and working with them as you undertake user experience design. Paper based tools are manipulated by representatives from each area in a group environment to negotiate the tradeoffs and compromises inherent in complex IT projects. The tools support structured decision making at all levels from the strategic intent of the project to “Can we update those drop-downs without a screen refresh?” The result is a usable and engaging design that meets business needs and will not be shouted down by cries of “Not technically possible”.

Electronic copies of the tools and templates are linked on the final slide.

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  • - Thanks for sticking around
    - iPhone Remote?
    - Similar themes from Joe, Dan, Jarrod








  • + Ivory towers and
    Reverse discrimination











  • Identify - ask: “Who could change a decision”
    Architecture: Architect (“not tech poss”), Dev. Mgr. (“not enough time”), The superdev (“there is a better way”)
    Business: The marketing manager, Product manager, CXO, BAs, The
    User: SMEs
  • Be a part of writing requirements
    Co-opt BAs and devs into your CI work
  • Be a part of writing requirements
    Co-opt BAs and devs into your CI work

  • Also...
    What’s new in UI Sessions
  • Also...
    What’s new in UI Sessions
  • Also...
    What’s new in UI Sessions
  • Debrief and pose solutions using the motivations map
    Also... Recruit stakeholders as observers
  • Design walls
  • Design walls
  • Design walls
  • Design walls
  • Debrief and pose solutions using the motivations map
    Also... Recruit stakeholders as observers
  • Debrief and pose solutions using the motivations map
    Also... Recruit stakeholders as observers
  • Debrief and pose solutions using the motivations map
    Also... Recruit stakeholders as observers



  • Designs That Ship

    1. 1. Designs That Ship New tools for ensuring your UX work reaches its audience UX Australia 2010 Melbourne, Australia Matt Morphett twitter: @mattmorphett
    2. 2. Aim: Design - Delivery Parity
    3. 3. Aim: Design - Delivery Parity What they designed... ...what shipped
    4. 4. Aim: Design - Delivery Parity ? What they designed... ...what shipped
    5. 5. Aim: Design - Delivery Parity ? What they designed... ...what shipped
    6. 6. Aim: Design - Delivery Parity ? What they designed... ...what shipped
    7. 7. “Real artists ship...” Steve Jobs
    8. 8. “Real artists ship...” Steve Jobs ...what was designed
    9. 9. The 180 page survival trophy
    10. 10. The 180 page survival trophy ...I made it through this nightmare UX gig and all I got was this lousy document
    11. 11. Designing is the easy part... ...getting them to implement your recommendations is the challenge
    12. 12. Why don’t they implement? •Because they don’t understand you •Because they don’t believe you •Because it is hard •Because you didn’t tell them to...
    13. 13. Why don’t they implement? •Because they don’t understand you •Because they don’t believe you •Because it is hard •Because you didn’t tell them to... Because your method wasn’t as usable as your designs
    14. 14. The Dynamic
    15. 15. The Dynamic Business Users Architecture
    16. 16. The Dynamic Business Users Architecture
    17. 17. The Dynamic Motivations Profitability Service delivery quality Reportability Auditability Process compliance Business Practice standardisation Regulatory compliance Cleanliness of data Users Architecture
    18. 18. The Dynamic Motivations Profitability Service delivery quality Reportability Auditability Process compliance Business Practice standardisation Regulatory compliance Cleanliness of data Motivations Implementability Performance Availability Robustness Scalability Security Maintainability Extensibility Accessibility Users Architecture
    19. 19. The Dynamic Motivations Profitability Service delivery quality Reportability Auditability Process compliance Business Practice standardisation Regulatory compliance Cleanliness of data Motivations Motivations Specific User Goals Implementability -------------------------- Performance Intuitivity Availability Learnability Robustness Ease of use Scalability Reduced typing / rekeying Security Guidance not constraint Maintainability Responsiveness Extensibility Efficient operation Accessibility Operational flexibility Users Architecture
    20. 20. Example Motivations Profitability Service delivery quality Reportability Auditability Process compliance Practice standardisation Business Regulatory compliance Cleanliness of data Address Street address 135 Bridge Rd Suburb Bowen Hills Postcode 4056
    21. 21. Example Address Unit number Street number 135 Building name Street name Bridge Street type Road Motivations Implementability Suburb Bowen Hills Performance Availability Postcode 4056 Robustness Scalability State / Territory Queensland Security Country Australia Maintainability Extensibility Unique postal identifier Q453687D Accessibility Architecture
    22. 22. Example Motivations Specific User Goals -------------------------- Intuitivity Learnability Ease of use Reduced typing / rekeying Guidance not constraint Responsiveness Efficient operation Operational flexibility Users
    23. 23. Example Address 135 Bridge Rd., Bowen Hills 4056 Motivations Specific User Goals -------------------------- Intuitivity Learnability Ease of use Reduced typing / rekeying Guidance not constraint Responsiveness Efficient operation Operational flexibility Users
    24. 24. The key is... •Understanding and working with this dynamic •Ensuring that the other parties do too
    25. 25. What’s the Approach? Deep breath... engage
    26. 26. Steps to engage •Identify (ask: “Who could undo a decision”) •Acknowledge •Engage
    27. 27. Research Stage Explicitly work through the motivations collaboratively
    28. 28. Research Stage
    29. 29. Design Stage The “weekly focus” posters
    30. 30. Design Stage Props Architecture Users Business
    31. 31. Design Stage Props Architecture Users Business Rami Banna - Cochlear (user fairy)
    32. 32. Design Stage Props Architecture Users 8 Business Rami Banna - Cochlear (user fairy)
    33. 33. Testing Business Users Architecture
    34. 34. Detailed Design Notifications Pending (4) Active Cases (12) Vs Business Notifications Pending Active Cases Users Architecture
    35. 35. Detailed Design Notifications Pending (4) Active Cases (12) Vs Business Notifications Pending Active Cases Less coding Users Architecture
    36. 36. Detailed Design Notifications Pending (4) Active Cases (12) Vs Business Notifications Pending Active Cases See workload without navigating Less coding Users Architecture
    37. 37. Product Strategy Business Users Architecture
    38. 38. Product Strategy Business Less buttons, more modality Users Architecture
    39. 39. Product Strategy Business Less buttons, more modality A button for most functions Users Architecture
    40. 40. Product Strategy Business One extra button to reduce modality Less buttons, more modality A button for most functions Users Architecture
    41. 41. Deliverables Make your specification highly usable
    42. 42. Lollybag Download at... www.amberdew.com.au
    43. 43. Lollybag Download at... www.amberdew.com.au Thanks! Twitter.com/mattmorphett

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