Business plan presentation-vtk

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Business plan presentation-vtk

  1. 1. Business Plan Presentation Topics to be Included Company Name & Mission Compelling Customer Need Base for Sustainable Competitive Advantage company success Value Proposition: Revenue Model Success/Achievements to Date Plan for Success Product & Prototype Development Plan Management Team & Core Competencies Market Introduction Financial Projections Funding Required Summary1 © 2012 VT KnowledgeWorks
  2. 2. Business Plan Presentation Company Name & Mission  Company name (& logo), address, and name of President/CEO (or presenter)  Company mission - elevator pitch  be concise  grab the attention of the audience  must be based on customer need, company’s competitive advantage and company’s value proposition  specify geographic region to be served © 2012 VT KnowledgeWorks2
  3. 3. Business Plan Presentation Compelling Customer Need  State the compelling customer need being met by your product  customer demographics  give customer example  Describe product and its benefits  include picture/graphic of product  State the size of the addressable market for product  use pie chart to show addressable versus total market  provide short list of potential customers  include data sources © 2012 VT KnowledgeWorks3
  4. 4. Business Plan Presentation Sustainable Competitive Advantage  State product’s competitive advantage in terms of customer need  How is this advantage sustainable  patents pending, proprietary intellectual property (IP), …  Use table or matrix to compare your product to top 3 competitors  base on customer needs © 2012 VT KnowledgeWorks4
  5. 5. Business Plan Presentation Value Proposition – Revenue Model  Use Value Chain diagram to show all steps required to make, market and sell product  highlight steps provided by company  give examples of companies that may provide other steps  include all sales channels  State pricing strategy  base on value pricing: how much customer is willing to pay  state expected gross profit (%), which will be a function of industry served  show value captured at each Value Chain step © 2012 VT KnowledgeWorks5
  6. 6. Business Plan Presentation Value Chain Diagram The Value Chain Diagram is a linked set of the value-creating activities needed to design, produce, market, deliver, sell and support a product A company should provide only those activities that require its core competencies Marketing/Sales Product Product Technology Ideation & Distributor Retail Store End Customer Development Assembly Company Activities Component Suppliers Customer Service Activities by Others © 2012 VT KnowledgeWorks6
  7. 7. Business Plan Presentation Success/Achievements to Date  When was business started  Product development to date  clearly state level of development  customer interactions & responses  press releases & news articles  Catalog current IP position  Money raised & used to date  amount & sources © 2012 VT KnowledgeWorks7
  8. 8. Business Plan Presentation Product & Prototype Development Plan  Product development & prototype roadmap  milestones versus time chart  proposed product launch date  State projected startup costs to reach each milestone © 2012 VT KnowledgeWorks8
  9. 9. Business Plan Presentation Management Team & Core Competencies  List (existing) key team members and their experience - expertise  include their core competencies  state positions they will fill  State core competencies/key positions not filled by existing team members  show plan to fill these  If appropriate, list Advisory Board members and their experience - expertise © 2012 VT KnowledgeWorks9
  10. 10. Business Plan Presentation Market Introduction  Introduction to customer base  proposed initial customers  pricing strategy  product evaluation – customer feedback  time schedule & cost  Product launch  regional – customer focus  state introductory pricing if different © 2012 VT KnowledgeWorks10
  11. 11. Business Plan Presentation Financial Projections  Start with product revenues  5 years of projections  show market penetration  Projected Income Statement  revenues, cost of goods sold, R&D expenses, marketing/sales expenses, general & administrative expenses  operating income  Projected Cash Flow © 2012 VT KnowledgeWorks11
  12. 12. Business Plan Presentation Financial Projections: Example Projected Revenues $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $- 2014 2015 2016 2017 2018 © 2012 VT KnowledgeWorks12
  13. 13. Business Plan Presentation Financial Projections Example Cash Flow EBITDA CapEx Cash Balance Credit Line Balance $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $- 2012 2013 2014 2015 2016 $(20,000) © 2012 VT KnowledgeWorks13
  14. 14. Business Plan Presentation Funding Required  Projected accumulated cash flow  startup costs  capital expenditures operating income  accounts receivable – accounts payable adjustments  Cash required against milestones  uses of funds  proposed current & future cash rounds  Projected exit strategy © 2012 VT KnowledgeWorks14
  15. 15. Business Plan Presentation Summary 3 - 4 Bullets Summarizing:  Difference from competitors in meeting customer need  Addressable market size  Projected 5-year revenue stream  Funding required  Some measure of (projected) return on investment © 2012 VT KnowledgeWorks15

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