FACEBOOK
The basics?
The Basics•   profile•   page•   group•   place•   ads
What are the uses for PR and        business??
FaceBook Usefulness•   Build communities•   Engage•   Amplify message•   Socially enable•   Sales•   Selling
How do we do it?
How?•   Status updates•   Sharing photos / videos / links•   Nativ apps•   Custom apps
Some thoughts…• Engagement is the most important –  content / message spreads• Avg number of friends?• 1 fan engaged = rea...
What do we measure?
FaceBook ‘Insights’• Demographics• Behaviour• Reach and interaction
FaceBook Strategy
FaceBook Strategy• Audience ? (technographics)• Goals ? Achieve what? Fit into wider  marcomms plan?• Rules ? Internal / e...
WorkshopLook For:Other course / unis FB presenceWrite plan / ideas MAD MA PR FaceBookPage:•Define the audience•Goals, outc...
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Facebook lecture6

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Facebook lecture6

  1. 1. FACEBOOK
  2. 2. The basics?
  3. 3. The Basics• profile• page• group• place• ads
  4. 4. What are the uses for PR and business??
  5. 5. FaceBook Usefulness• Build communities• Engage• Amplify message• Socially enable• Sales• Selling
  6. 6. How do we do it?
  7. 7. How?• Status updates• Sharing photos / videos / links• Nativ apps• Custom apps
  8. 8. Some thoughts…• Engagement is the most important – content / message spreads• Avg number of friends?• 1 fan engaged = reach X• Socially enable
  9. 9. What do we measure?
  10. 10. FaceBook ‘Insights’• Demographics• Behaviour• Reach and interaction
  11. 11. FaceBook Strategy
  12. 12. FaceBook Strategy• Audience ? (technographics)• Goals ? Achieve what? Fit into wider marcomms plan?• Rules ? Internal / external• Conversation strategy / experience?• Content plan? Timing?• Operational? Responsibilities, response plans e.g. in crisis
  13. 13. WorkshopLook For:Other course / unis FB presenceWrite plan / ideas MAD MA PR FaceBookPage:•Define the audience•Goals, outcomes•Conversation / experience•Content, page layout and plan•Evaluation schedule

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