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Content Strategy - Producing and Syndicating


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Content Strategy - Producing and Syndicating

  1. 1. Podcasts, Vodcasts, Screencasts Session 3
  2. 2. … the story so far… <ul><li>Online media available for PR </li></ul><ul><li>Basics of any campaign: </li></ul><ul><ul><ul><li>Understanding the audience </li></ul></ul></ul><ul><ul><ul><li>Keywords, phrases, tags </li></ul></ul></ul><ul><ul><ul><li>Using RSS to syndicate content </li></ul></ul></ul><ul><ul><ul><li>How to use analytics </li></ul></ul></ul><ul><li>Content [is king] </li></ul>
  3. 3. New Media and PR Process
  4. 4. Strategy Web News Email Press Release PodCast VodCast Screencast CONTENT Whitepaper Download Newsletter Signup Free Sample Tell Friends Objectives
  5. 5. What Is A Podcast? <ul><li>Podcasts are audio programs that are broadcasted over the Internet. </li></ul><ul><li>They are MP3 files which can be downloaded onto a compatible digital player or played on your computer. </li></ul><ul><li>You can download one or many, for free (generally), or you can subscribe to an RSS service for downloads so you can be alerted when new postings are made available. </li></ul><ul><li>The name podcast comes from compounding the words iPod and broadcast </li></ul>
  6. 6. VodCasts <ul><li>Video podcast (sometimes shortened to vidcast or vodcast) is a term used for the online delivery of video on demand video clip content via Atom or RSS enclosures. </li></ul><ul><li>The term is an evolution specialized for video, coming from the generally audio-based podcast and referring to the distribution of video where the RSS feed is used as a non-linear TV channel to which consumers can subscribe using a PC, TV, set-top box, media center or mobile multimedia device. </li></ul><ul><li>Podcasts have always contained audio or video content, so the terms 'vodcast' and 'video podcasting' are redundant.. </li></ul>
  7. 7. ScreenCasts <ul><li>A screencast is a digital recording of computer screen output, also known as a video screen capture, often containing audio narration. Although the term screencast dates from 2004, products such as Lotus ScreenCam were used as early as 1994. </li></ul><ul><li>Early products produced large files and had limited editing features. More recent products support more compact file formats such as Adobe Flash and have more sophisticated editing features allowing changes in sequence, mouse movement, and audio. </li></ul>
  8. 8. How To Use Podcasts <ul><li>Books </li></ul><ul><li>Documentaries </li></ul><ul><li>Travel Guides </li></ul><ul><li>Comedies and Drama </li></ul><ul><li>Free consultancy </li></ul><ul><li>Advertising / Sponsorship </li></ul>
  9. 9. Screencast Genres <ul><li>Tutorials </li></ul><ul><li>Short how-to </li></ul><ul><li>Conversational demo </li></ul><ul><li>Feature story / Presentation </li></ul><ul><li>Software / Digital Product review </li></ul><ul><li>User produced demo </li></ul><ul><li>Animated whiteboard </li></ul><ul><li>Enhanced video </li></ul><ul><li>Concepts </li></ul>
  10. 10. In Class Task <ul><li>Apple </li></ul><ul><li>Nike </li></ul><ul><li>Conservative Party </li></ul><ul><li>Greenpeace </li></ul>