Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Vc Analytics Demo


Published on

An introduction to Offerpal Media's Virtual Currency Analytics package.

Published in: Business, Technology

  • i want zwinky zcard offers

    <b>[Comment posted from</b>]
    Are you sure you want to  Yes  No
    Your message goes here

Vc Analytics Demo

  1. 1. Slide title goes here… Offerpal Media Inc. Confidential Virtual Currency Analytics Gain key insight into your virtual economy
  2. 2. <ul><ul><li>Offerpal Media introduces the first fully customizable analytics package to give social publishers key insight into their virtual economy. </li></ul></ul><ul><ul><li>Now, you can slice and dice your data to find out what really makes your virtual economy tick and optimize your monetization efforts. </li></ul></ul><ul><ul><li>Offerpal’s Virtual Currency Analytics Tool </li></ul></ul>your web site “ This powerful tool is the most robust analytics package available today, yet it’s also surprisingly simple. It made a difference for us from day one.” Rohit Dewan, Sibblingz, Inc.
  3. 3. <ul><ul><li>Let us know what attribute(s) you want to track (i.e.: User Type, User Level, Demographics, etc.) </li></ul></ul><ul><ul><li>Update the I-Frame URL that points from your app or site to Offerpal Media </li></ul></ul><ul><ul><li>Start running reports to help you understand the dials and levers within your virtual economy </li></ul></ul><ul><ul><li>How Does It Work? </li></ul></ul><ul><li>Features: </li></ul><ul><li>Define your own attributes </li></ul><ul><li>Easy configuration </li></ul><ul><li>Game mechanics analysis </li></ul><ul><li>Flexible charting interface </li></ul><ul><li>Cross platform integration </li></ul>
  4. 4. <ul><ul><li>What types of attributes can I analyze? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Users at Levels 1 - 3 monetize increasingly effectively </li></ul><ul><li>Sharp drop-off in monetization after Level 4 </li></ul>USER LEVEL You can track any attribute you’d like – up to 7 attributes per app/site. Here, we’re tracking the revenues generated based on User Level .
  5. 5. <ul><ul><li>What types of attributes can I analyze? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Users who have held an account 5 – 10 weeks monetize most effectively </li></ul><ul><li>Those with an account for 4 weeks or less monetize least effectively </li></ul>ACCOUNT AGE This report tracks the revenues based on Account Age – or how long a user has held the account .
  6. 6. <ul><ul><li>What types of attributes can I analyze? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Users with characters that “Earn Faster” or “Gets Energy Faster” monetize most effectively </li></ul><ul><li>Those with characters that “Heal Faster” monetize less effectively </li></ul>CHARACTER TYPE Character Type – based on the characters specific to your game – is also a popular attribute to analyze.
  7. 7. <ul><ul><li>What types of attributes can I analyze? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Users coming from Incentivized and Organic lead sources monetize most effectively </li></ul><ul><li>Users from Non-Incentivized sources monetize less effectively </li></ul>LEAD SOURCE Lead Source reports will help you understand where your most profitable users are coming from.
  8. 8. <ul><ul><li>What types of attributes can I analyze? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Users in the 31 – 39 age range monetize most effectively </li></ul><ul><li>Users in the 25 – 30 age range monetize least effectively </li></ul>BASIC DEMOGRAPHICS Basic Demographic reports will show you which user groups are most profitable based on age, gender, etc.
  9. 9. <ul><ul><li>What metrics does it track? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Revenues and Offer Clicks remain fairly consistent throughout Levels 1 – 4 despite decline in Unique Visitors </li></ul><ul><li>Level 4 generates the most Revenue per Unique Visitor </li></ul>
  10. 10. <ul><ul><li>What other types of graphs are available? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Revenues from users at Level 1 and Level 5 have declined over time, while… </li></ul><ul><li>Revenues from users at Level 50 and Level 80 have improved over time </li></ul>TREND GRAPHS Trend Graphs enable you to analyze performance over time for a certain attribute. You can also zero in on a specific time frame.
  11. 11. <ul><ul><li>How do I get set up? </li></ul></ul><ul><ul><li>Step 1: </li></ul></ul><ul><ul><li>Log into our reporting console, click on the “Advanced Analytics” tab, and select which application you want to configure from the drop-down menu. </li></ul></ul>
  12. 12. <ul><ul><li>How do I get set up? </li></ul></ul><ul><ul><li>Step 2: </li></ul></ul><ul><ul><li>Decide which attribute you want us to monitor and give it a name. This could be User Level, Character Type, Account Age…anything you want to track. </li></ul></ul>
  13. 13. <ul><ul><li>How do I get set up? </li></ul></ul><ul><ul><li>Step 3: </li></ul></ul><ul><ul><li>Choose what type of format the number is—an integer, decimal, date or string. Then click “Add.” </li></ul></ul>
  14. 14. <ul><ul><li>How do I get set up? </li></ul></ul><ul><ul><li>We’ll then give you an updated I-Frame URL for you to copy and paste into your application or web site. </li></ul></ul><ul><ul><li>And you’re set. Within 24 hours, you can start tracking that attribute. </li></ul></ul>
  15. 15. <ul><ul><li>Question: How many attributes and values can I assign to my application? </li></ul></ul><ul><ul><li>Answer: We allow publishers to assign up to 7 attributes for each application, with up to 1,000 distinct values per attribute. Imagine how many different reports you can run with that much data. </li></ul></ul>
  16. 16. <ul><ul><li>Question: How far back can your reports go? </li></ul></ul><ul><ul><li>Answer: Our reports provide a 90-day rolling window, so that you can track your monetization performance for the previous three months. </li></ul></ul>
  17. 17. <ul><ul><li>Question: How often are your reports updated? </li></ul></ul><ul><ul><li>Answer: Reports are updated once a day, covering activity up to the previous day. </li></ul></ul>
  18. 18. <ul><ul><li>Question: Do your reports come with any extra “bells and whistles”? </li></ul></ul><ul><ul><li>Answer: Absolutely! Our easy-to-use, Flash-based reports allow you to click and drag on the graph in order to zoom in on any specific time period, exposing a sliding bar that can easily shift your time window. </li></ul></ul><ul><ul><li>The Trend Graphs also come with a convenient function that lets you graph the moving average value of any specific attribute. </li></ul></ul><ul><ul><li>We’ve also made it really easy to toggle back and forth between different values, different attributes, different countries, etc. </li></ul></ul>
  19. 19. Ready to get started? Contact [email_address]