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Vc Analytics Demo

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An introduction to Offerpal Media's Virtual Currency Analytics package.

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Vc Analytics Demo

  1. 1. Slide title goes here… Offerpal Media Inc. Confidential Virtual Currency Analytics Gain key insight into your virtual economy
  2. 2. <ul><ul><li>Offerpal Media introduces the first fully customizable analytics package to give social publishers key insight into their virtual economy. </li></ul></ul><ul><ul><li>Now, you can slice and dice your data to find out what really makes your virtual economy tick and optimize your monetization efforts. </li></ul></ul><ul><ul><li>Offerpal’s Virtual Currency Analytics Tool </li></ul></ul>your web site “ This powerful tool is the most robust analytics package available today, yet it’s also surprisingly simple. It made a difference for us from day one.” Rohit Dewan, Sibblingz, Inc.
  3. 3. <ul><ul><li>Let us know what attribute(s) you want to track (i.e.: User Type, User Level, Demographics, etc.) </li></ul></ul><ul><ul><li>Update the I-Frame URL that points from your app or site to Offerpal Media </li></ul></ul><ul><ul><li>Start running reports to help you understand the dials and levers within your virtual economy </li></ul></ul><ul><ul><li>How Does It Work? </li></ul></ul><ul><li>Features: </li></ul><ul><li>Define your own attributes </li></ul><ul><li>Easy configuration </li></ul><ul><li>Game mechanics analysis </li></ul><ul><li>Flexible charting interface </li></ul><ul><li>Cross platform integration </li></ul>
  4. 4. <ul><ul><li>What types of attributes can I analyze? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Users at Levels 1 - 3 monetize increasingly effectively </li></ul><ul><li>Sharp drop-off in monetization after Level 4 </li></ul>USER LEVEL You can track any attribute you’d like – up to 7 attributes per app/site. Here, we’re tracking the revenues generated based on User Level .
  5. 5. <ul><ul><li>What types of attributes can I analyze? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Users who have held an account 5 – 10 weeks monetize most effectively </li></ul><ul><li>Those with an account for 4 weeks or less monetize least effectively </li></ul>ACCOUNT AGE This report tracks the revenues based on Account Age – or how long a user has held the account .
  6. 6. <ul><ul><li>What types of attributes can I analyze? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Users with characters that “Earn Faster” or “Gets Energy Faster” monetize most effectively </li></ul><ul><li>Those with characters that “Heal Faster” monetize less effectively </li></ul>CHARACTER TYPE Character Type – based on the characters specific to your game – is also a popular attribute to analyze.
  7. 7. <ul><ul><li>What types of attributes can I analyze? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Users coming from Incentivized and Organic lead sources monetize most effectively </li></ul><ul><li>Users from Non-Incentivized sources monetize less effectively </li></ul>LEAD SOURCE Lead Source reports will help you understand where your most profitable users are coming from.
  8. 8. <ul><ul><li>What types of attributes can I analyze? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Users in the 31 – 39 age range monetize most effectively </li></ul><ul><li>Users in the 25 – 30 age range monetize least effectively </li></ul>BASIC DEMOGRAPHICS Basic Demographic reports will show you which user groups are most profitable based on age, gender, etc.
  9. 9. <ul><ul><li>What metrics does it track? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Revenues and Offer Clicks remain fairly consistent throughout Levels 1 – 4 despite decline in Unique Visitors </li></ul><ul><li>Level 4 generates the most Revenue per Unique Visitor </li></ul>
  10. 10. <ul><ul><li>What other types of graphs are available? </li></ul></ul><ul><li>Sample Findings: </li></ul><ul><li>Revenues from users at Level 1 and Level 5 have declined over time, while… </li></ul><ul><li>Revenues from users at Level 50 and Level 80 have improved over time </li></ul>TREND GRAPHS Trend Graphs enable you to analyze performance over time for a certain attribute. You can also zero in on a specific time frame.
  11. 11. <ul><ul><li>How do I get set up? </li></ul></ul><ul><ul><li>Step 1: </li></ul></ul><ul><ul><li>Log into our reporting console, click on the “Advanced Analytics” tab, and select which application you want to configure from the drop-down menu. </li></ul></ul>
  12. 12. <ul><ul><li>How do I get set up? </li></ul></ul><ul><ul><li>Step 2: </li></ul></ul><ul><ul><li>Decide which attribute you want us to monitor and give it a name. This could be User Level, Character Type, Account Age…anything you want to track. </li></ul></ul>
  13. 13. <ul><ul><li>How do I get set up? </li></ul></ul><ul><ul><li>Step 3: </li></ul></ul><ul><ul><li>Choose what type of format the number is—an integer, decimal, date or string. Then click “Add.” </li></ul></ul>
  14. 14. <ul><ul><li>How do I get set up? </li></ul></ul><ul><ul><li>We’ll then give you an updated I-Frame URL for you to copy and paste into your application or web site. </li></ul></ul><ul><ul><li>And you’re set. Within 24 hours, you can start tracking that attribute. </li></ul></ul>
  15. 15. <ul><ul><li>Question: How many attributes and values can I assign to my application? </li></ul></ul><ul><ul><li>Answer: We allow publishers to assign up to 7 attributes for each application, with up to 1,000 distinct values per attribute. Imagine how many different reports you can run with that much data. </li></ul></ul>
  16. 16. <ul><ul><li>Question: How far back can your reports go? </li></ul></ul><ul><ul><li>Answer: Our reports provide a 90-day rolling window, so that you can track your monetization performance for the previous three months. </li></ul></ul>
  17. 17. <ul><ul><li>Question: How often are your reports updated? </li></ul></ul><ul><ul><li>Answer: Reports are updated once a day, covering activity up to the previous day. </li></ul></ul>
  18. 18. <ul><ul><li>Question: Do your reports come with any extra “bells and whistles”? </li></ul></ul><ul><ul><li>Answer: Absolutely! Our easy-to-use, Flash-based reports allow you to click and drag on the graph in order to zoom in on any specific time period, exposing a sliding bar that can easily shift your time window. </li></ul></ul><ul><ul><li>The Trend Graphs also come with a convenient function that lets you graph the moving average value of any specific attribute. </li></ul></ul><ul><ul><li>We’ve also made it really easy to toggle back and forth between different values, different attributes, different countries, etc. </li></ul></ul>
  19. 19. Ready to get started? Contact [email_address]

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