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Trade Book Review- Naked Conversations


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This is a book overview/review on Naked Conversations by Robert Scoble and Shel Israel. The slidecast is presented by Matt Mauney as part of his Social Media and PR class at Georgia Southern University.

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Trade Book Review- Naked Conversations

  1. 1. PRCA 3030 Social Media and PR Trade Book Review By Matt Mauney
  2. 2. Naked Conversations By Robert Scoble and Shel Israel
  3. 3. Robert Scoble and Shel Israel At the book launch
  4. 4. What did I learn by reading this book? <ul><li>Blogging – it’s not just for your everyday people </li></ul><ul><li>Utilize blogging to reach out </li></ul><ul><li>Helping out the little guys </li></ul><ul><li>Blogging do’s and don’t’s </li></ul>
  5. 5. Blogging – it’s not just for your everyday people <ul><li>This book isn’t just about blogging, it’s about business blogging. </li></ul><ul><li>Provides an opportunity for businesses to outreach to their customers, receive feedback from their audiences, and provide an opportunity to “create conversations.” </li></ul>
  6. 6. Utilize blogging to reach out <ul><li>Blogging is different than other types of communication. </li></ul><ul><li>The six pillars of blogging </li></ul><ul><ul><li>Publishable </li></ul></ul><ul><ul><li>Findable </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Viral </li></ul></ul><ul><ul><li>Syndicatable </li></ul></ul><ul><ul><li>Linkable </li></ul></ul>
  7. 7. Helping out the little guys
  8. 8. Blogging do’s and don’t’s <ul><li>There isn’t a blogging rule book </li></ul><ul><li>However, you must maintain credibility if you want to be viewed in the most positive way for your business </li></ul>
  9. 9. What surprised me in this book? <ul><li>Detail </li></ul><ul><li>Benefits </li></ul><ul><li>Laid back but informative </li></ul>Dallas Mavericks owner Mark Cuban Microsoft encourages employees to blog while Apple does not.
  10. 10. What else do I want to know? <ul><li>Since this book was written in 2006, I would like to read an update on this, as the authors take a look at some of the same examples and tell how business blogging has changed since this book was originally printed four years ago. </li></ul>
  11. 11. Would I recommend other students to read this book? <ul><li>I would especially recommend this book for any business or marketing students, as well as PR and communication arts students. </li></ul>The College of Business Administration at Georgia Southern. The College Communication Arts at Georgia Southern.
  12. 12. Presentation by Matt Mauney e-mail: [email_address] website: Follow me on Twitter: @mattmauney27