From web content management to mobile conversations

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Matt Lane of Squiz New Zealand

From the Squiz 2010 New Zealand User Conference

Once upon a time, the web consisted of static brochures. Now the web is full of conversations. Users are no longer limited to desktop browsing, but access from a range of mobile devices.

In this new world, we need to engage in conversation and know which content to show to which users is which situations.

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From web content management to mobile conversations

  1. 1. > 1 From web content to mobile conversations Matt Lane Squiz2010 User Conference 26 November 2010
  2. 2. > 2 1. Joe 2. Conversations 3. Mobile web
  3. 3. > 3 This is JoeThis is Joe
  4. 4. > 4 Joe runs a barJoe runs a bar
  5. 5. > 5 Joe doesn’t have a website Joe doesn’t have a website
  6. 6. > 6 But he is on the webBut he is on the web
  7. 7. > 7 …talking with his customers …talking with his customers
  8. 8. > 8 …responding to blogs…responding to blogs
  9. 9. > 9 There are so many conversations… There are so many conversations…
  10. 10. > 10 Web Development •On going support • http://www.mobilewebbook.com/ • http://communities-dominate.blogs.com/…some happen without him …some happen without him
  11. 11. > 11 So what can we learn from Joe?
  12. 12. > 12 2. Conversations
  13. 13. > 13 2. Conversations Your organisation’s “web presence” is bigger than your website
  14. 14. > 14
  15. 15. > 15 2. Conversations As long as you’re not a bar, you probably still need your website
  16. 16. > 16 2. Conversations The web is not just a final resting place for published documents; it is a place for conversations.
  17. 17. > 17 2. Conversations Your clients/stakeholders are talking about you* Are you listening? *And if they’re not, is that reassuring, or worrying?
  18. 18. > 18 2. Conversations Word of mouth is the currency in the networked market
  19. 19. > 19
  20. 20. > 20 We can build you a house
  21. 21. > 21 You turn it into a home
  22. 22. > 22 You turn it into a home
  23. 23. > 23 3. Mobile web
  24. 24. > 24 3. Mobile web Or the deck with the BBQ on it
  25. 25. > 25 3. Mobile web Or the deck with the BBQ on it - Some people will never enjoy your BBQ - Other people are completely content with decks and BBQs - Some people will enter your home via the deck - Regular visitors will likely see both - You can’t cook complicated things on the BBQ
  26. 26. > 26 3. Mobile web “2007 is the year of the mobile web”
  27. 27. > 27 3. Mobile web “2008 is the year of the mobile web”
  28. 28. > 28 3. Mobile web “2009 is the year of the mobile web”
  29. 29. > 29 3. Mobile web “2010 is the year of the mobile web”
  30. 30. > 30 3. Mobile web “2011 is the year of the mobile web?” who cares
  31. 31. > 31 Matt’s argument for the mobile web: 1. Most websites are bloated 2. Mobile design forces focus
  32. 32. Matt’s argument for the mobile web: 1. Most websites are bloated 2. Mobile design forces focus > 32
  33. 33. > 33 Matt’s argument for the mobile web: 1. Most websites are bloated 2. Mobile design forces focus  Design mobile first* and watch your full site benefit * Not applicable to decks
  34. 34. > 34 Who are your guests? 1. Big on BBQs? 2. Never eat BBQs? 3. More likely to stay the weekend during the long winter months? 4. A bit of both?
  35. 35. > 35 From web content to mobile conversations Matt Lane Squiz2010 User Conference 26 November 2010

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