Enterprise 2020: The organisation, but not as we know it (GOVIS 2009)

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Presented at GOVIS 2009 http://www.govis.org.nz/conference2009/govis-2009-conference-handbook.htm

Booklet summary:
The year is 2020. Almost all employees spend almost all of their time working non-standard hours outside of the office. Their employment is almost never exclusive, and they are paid by the widget, not by the hour.

Nintendo has launched a collaborative document creation system; the memories of keyboards and mice are laughed about. Software is almost never on a machine, it is mostly “cloud-based” software-as-a-service; “corporate IT” is unrecognisable. Anyone can broadcast anything to everyone; “corporate communications” is unrecognisable.

The efficiencies gained in the 19th and 20th centuries of having a top-down chain-of-command structure have been made obsolete through many-to-many communication. Government information is published in machine-readable formats, and derivative services are provided by specialist non-government service providers; the word “website” no longer makes sense.

Key learning points:
1. Organisations survive on the perceptions of their stakeholders.
2. Social media and the internet enable anyone to say anything to everyone.
3. As these feedback loops tighten, effects on organisations will become faster and greater.

Video available (Windows only): http://richmedia.govis.org.nz/govis/viewer/?peid=ea305dc3-1977-448d-a605-a973b1453aa7

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  • … .But who had these tools?
  • “ ...not all technical innovations bring heretofore unimagined functionality… Some, and in my opinion the most valuable, take what 10% of the population had previously been able to do and make that capability available to 90% of the population. That’s what blogs and wikis have done. And this creates network effects"
  • Officially=organisations (generally)
  • 78% of New Zealanders use the Internet. Of these users, 27% have posted messages online, 34% have posted images online, and 10% keep a blog. Twenty eight percent participate in social networking sites at least on a weekly basis.
  • Enterprise 2020: The organisation, but not as we know it (GOVIS 2009)

    1. 1. Enterprise 2020: It’s the organisation Jim, but not as we know it Matt Lane
    2. 2. Enterprise 2020: It’s the organisation Jim, but not as we know it
    3. 3. What is an organisation?
    4. 4. What is an organisation? <ul><li>“ A social arrangement which pursues common goals, which controls its own performance, and which has a boundary separating it from its environment” </li></ul>
    5. 5. What is an organisation? <ul><li>“ A social arrangement which pursues common goals , which controls its own performance, which has a boundary separating it from its environment ” </li></ul>
    6. 6. What is an organisation? <ul><li>“ A social agreement? which pursues common goals , which controls its own performance , which has a boundary separating it from its environment ” </li></ul>contract (=commonwealth)
    7. 8. Legal Workers Marketing and sales Comms Management
    8. 9. <ul><li>Information transfer (communication) is the circulatory system of the organisation </li></ul>
    9. 10. Social media
    10. 11. What is social media? <ul><li>“ Web 2.0” </li></ul><ul><li>“ New media” </li></ul><ul><li>“ Participatory media” </li></ul><ul><li>“ Digital media” </li></ul><ul><li>“ Citizen media” </li></ul><ul><li>“ User generated media” </li></ul>
    11. 12. What is social media? <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Social networking </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Video sharing </li></ul><ul><li>Photo sharing </li></ul><ul><li>Tagging </li></ul><ul><li>Mashups </li></ul>
    12. 13. What are media? <ul><li>“ Tools used to store and deliver information”: </li></ul><ul><li>One to one </li></ul><ul><ul><li>Voice, mail, telegrams, telephony, email </li></ul></ul><ul><li>One to many (broadcasting) </li></ul><ul><ul><li>Shouting, writing, books, newspapers, radio, film, television, websites </li></ul></ul>
    13. 14. Media bottlenecks Voice Writing Newspapers Books Film Television/radio Website Voice box Scribes (-1439) Printing press (1439-) Publisher (Binders, distributors, bankroll) Film studio (Directors, producers, editors, film) Channel (Frequency) Web administrator Bottleneck Broadcast media
    14. 15. <ul><ul><li>“ ...not all technical innovations bring heretofore unimagined functionality… Some, and in my opinion the most valuable, take what 10% of the population had previously been able to do and make that capability available to 90% of the population. That’s what blogs and wikis have done. And this creates network effects&quot; </li></ul></ul><ul><li>David Wiley </li></ul><ul><li>http://davidwiley.org/ </li></ul>The democratisation of media
    15. 16. Media bottlenecks? Voice Writing Newspapers Books Film Television/radio Website Voice box Scribes (-1439) Printing press (1439-) Publisher (Binders, distributors, bankroll) Film studio (Directors, producers, editors, film) Channel (Frequency) Web administrator Bottleneck Broadcast media
    16. 17. What is social media? <ul><li>The ability for anyone to hear anything, and say anything to everyone </li></ul><ul><li>And this is now business as usual </li></ul>
    17. 18. Who is using social media? <ul><li>1. “Officially” (Enterprise 2.0) : </li></ul><ul><li>Internally </li></ul><ul><li>Externally </li></ul>
    18. 19. Who is using social media? <ul><li>1. “Officially” (Enterprise 2.0) : </li></ul><ul><li>Internally </li></ul><ul><li>Externally </li></ul><ul><li>2. Individuals who up until recently could not broadcast to, and collaborate with, the world </li></ul>
    19. 20. Some examples relevant to New Zealand Government (good, bad, and ugly)
    20. 22. “CYFS Watch” blog <ul><li>Jan 2007 </li></ul><ul><li>“ Name and shame” </li></ul><ul><li>Breached privacy of staff </li></ul><ul><li>Threatened MP </li></ul><ul><li>In Dominion Post </li></ul><ul><li>Shut down by Google, later WordPress </li></ul>
    21. 23. http://tr.im/lnX4
    22. 24. http://twitter.com/NZGovtFeeds
    23. 26. Examples relevant to New Zealand Government http://wikiscanner.virgil.gr/
    24. 27. Who’s editing Wikipedia? <ul><li>Ministry Of Social Development </li></ul><ul><li>Ministry Of Education </li></ul><ul><li>Ministry Of Agriculture </li></ul><ul><li>Ministry Of Fisheries </li></ul><ul><li>Ministry For The Environment </li></ul><ul><li>State Services Commission </li></ul><ul><li>The Treasury </li></ul>
    25. 28. On: <ul><li>Sledging (cricket), Steve Maharey, World Trade Center bombing, Scroggin, Karl Urban, The Flying Burrito Brothers, Metrosexual, MacGyver, New Zealand Office for the Community & Voluntary Sector </li></ul>
    26. 30. National Library Google model http://tinyurl.com/448dbt
    27. 32. “ MFATers” on Facebook
    28. 33. Jason Ryan on the NPSC’s blog
    29. 39. <ul><li>“ He aha te mea nui o te ao? He tangata! He tangata! He tangata! ” </li></ul><ul><li>(What is the most important thing in the world? It is people! It is people! It is people!) </li></ul>
    30. 40. Lessons? <ul><li>Expectations are changing </li></ul><ul><li>Discussions are happening without us </li></ul><ul><li>Even when we provide channels for user input, discussion will still happen without us. But we ignore these at our own peril </li></ul><ul><li>We have relatively less control now </li></ul><ul><li>We must view this as an opportunity </li></ul>
    31. 41. Published Guidance <ul><li>Principles for interaction with social media ( http://tr.im/jmtG ) </li></ul><ul><li>Implementing social media monitoring ( http:// tr.im/jmtZ ) </li></ul>
    32. 42. 2020?
    33. 43. Others will create alternatives/compliments to your website/service your site/service
    34. 44. http://tr.im/loyV
    35. 45. http://theyworkforyou.co.nz/
    36. 46. http://tr.im/lozf
    37. 47. http:// tr.im/kfiu
    38. 48. Social media broadcast will no longer be limited to social media sites
    39. 50. http://spinspotter.com/ The browser as social media
    40. 51. The browser as social media
    41. 52. Social media as a browser
    42. 53. Common Matt, say something crazy
    43. 54. The web will be everywhere
    44. 55. http://bit.ly/16qUiQ
    45. 56. http://eyetap.org
    46. 58. <ul><li>TO DO: </li></ul><ul><li>Get peanuts </li></ul><ul><li>Check paper </li></ul><ul><li>Call Steve </li></ul>2:37pm <ul><li>Inbox (3 new): </li></ul><ul><li>Steve – Hi M… </li></ul><ul><li>Mum – Rememb… </li></ul><ul><li>Steve- Also… </li></ul>
    47. 59. <ul><li>TO DO: </li></ul><ul><li>Get peanuts </li></ul><ul><li>Check paper </li></ul><ul><li>Call Steve </li></ul>2:38pm <ul><li>Inbox (3 new): </li></ul><ul><li>Steve – Hi M… </li></ul><ul><li>Mum – Rememb… </li></ul><ul><li>Steve- Also… </li></ul>
    48. 60. <ul><li>TO DO: </li></ul><ul><li>Get peanuts </li></ul><ul><li>Check paper </li></ul><ul><li>Call Steve </li></ul>2:38pm <ul><li>Inbox (3 new): </li></ul><ul><li>Steve – Hi M… </li></ul><ul><li>Mum – Rememb… </li></ul><ul><li>Steve- Also… </li></ul>
    49. 61. <ul><li>TO DO: </li></ul><ul><li>Get peanuts </li></ul><ul><li>Check paper </li></ul><ul><li>Call Steve </li></ul>2:42pm <ul><li>Inbox (3 new): </li></ul><ul><li>Steve – Hi M… </li></ul><ul><li>Mum – Rememb… </li></ul><ul><li>Steve- Also… </li></ul>
    50. 62. <ul><li>TO DO: </li></ul><ul><li>Get peanuts </li></ul><ul><li>Check paper </li></ul><ul><li>Call Steve </li></ul>2:42pm <ul><li>Inbox (3 new): </li></ul><ul><li>Steve – Hi M… </li></ul><ul><li>Mum – Rememb… </li></ul><ul><li>Steve- Also… </li></ul>
    51. 63. <ul><li>TO DO: </li></ul><ul><li>Get peanuts </li></ul><ul><li>Call Steve </li></ul>2:42pm <ul><li>Inbox (3 new): </li></ul><ul><li>Steve – Hi M… </li></ul><ul><li>Mum – Rememb… </li></ul><ul><li>Steve- Also… </li></ul>
    52. 64. <ul><li>TO DO: </li></ul><ul><li>Get peanuts </li></ul><ul><li>Call Steve </li></ul>2:46pm <ul><li>Inbox (3 new): </li></ul><ul><li>Steve – Hi M… </li></ul><ul><li>Mum – Rememb… </li></ul><ul><li>Steve- Also… </li></ul>
    53. 65. <ul><li>TO DO: </li></ul><ul><li>Get peanuts </li></ul><ul><li>Call Steve </li></ul>2:46pm <ul><li>Inbox (3 new): </li></ul><ul><li>Steve – Hi M… </li></ul><ul><li>Mum – Rememb… </li></ul><ul><li>Steve- Also… </li></ul>
    54. 66. <ul><li>TO DO: </li></ul><ul><li>Get peanuts </li></ul>2:46pm <ul><li>Inbox (3 new): </li></ul><ul><li>Steve – Hi M… </li></ul><ul><li>Mum – Rememb… </li></ul><ul><li>Steve- Also… </li></ul>
    55. 67. <ul><li>TO DO: </li></ul><ul><li>Get peanuts </li></ul>2:55pm <ul><li>Inbox (3 new): </li></ul><ul><li>Steve – Hi M… </li></ul><ul><li>Mum – Rememb… </li></ul><ul><li>Steve- Also… </li></ul>
    56. 68. 2020 predictions <ul><li>The world will be enveloped with other peoples context (if you want it) </li></ul><ul><li>“ Tribal” allegiances will be strengthened (for good and for bad) </li></ul><ul><li>What the organisation says about their product/service, how they deliver it, and how they intend it to be consumed will be much less relevant </li></ul>
    57. 69. Enterprise 2020: It’s the organisation Jim, but not as we know it Matt Lane http://twitter.com/mattlane
    58. 70. xkcd.com

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