Dragging government into the twenty-first century Matt Lane  http://blog.e.govt.nz/ 18 August 2009
<ul><li>Late 2007: </li></ul><ul><li>“ inform policy on blogging, social media [etc.]” (as a response to demand) </li></ul...
Compelling argument for a blog <ul><li>Meet New Zealanders  </li></ul><ul><li>changing expectations </li></ul><ul><li>(Est...
“ A blog” <ul><li>=Easily updated CMS, with authorship, and comments </li></ul>
Guiding thinking <ul><li>Jason Ryan’s “Principles for Public Sector Social Media” (2007) </li></ul><ul><li>http://psnetwor...
Principles for Public Sector  Social Media (2007) <ul><li>Sovereignty </li></ul><ul><li>Access </li></ul><ul><li>...10 </l...
Arguments for WordPress <ul><li>The right price </li></ul><ul><li>Easy as (+ in-house familiarity) </li></ul><ul><li>Large...
Hard stuff (non-Wordpress) <ul><li>Staff Contribution Guidelines  ( http://tr.im/vXau ) </li></ul><ul><li>Terms of Use ( h...
 
17 months on… <ul><li>87 posts </li></ul><ul><li>19 contributors </li></ul><ul><li>254 comments/trackbacks </li></ul>
17 months on… <ul><li>Given our advice credibility Guidance on monitoring, and interacting on, social media:  (http://tr.i...
17 months on… <ul><li>Struggling to institutionalise:  (“I should blog about this”) (still blog.e.govt.nz  vs  blog.ssc.go...
Other government  WordPress blogs <ul><li>ALAC Blog http://blog.alcohol.org.nz/   </li></ul><ul><li>Christchurch City Libr...
Dragging government into the twenty-first century Matt Lane  http://blog.e.govt.nz/ 18 August 2009
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Dragging government into the twenty-first century: the story of the State Services Commission's blog

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Presented at WordCamp New Zealand 2009.

Story of http://blog.e.govt.nz/

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Dragging government into the twenty-first century: the story of the State Services Commission's blog

  1. 1. Dragging government into the twenty-first century Matt Lane http://blog.e.govt.nz/ 18 August 2009
  2. 2. <ul><li>Late 2007: </li></ul><ul><li>“ inform policy on blogging, social media [etc.]” (as a response to demand) </li></ul><ul><li>“ foster innovation” </li></ul><ul><li>“ develop participation and engagement tools” </li></ul>Original arguments for a blog
  3. 3. Compelling argument for a blog <ul><li>Meet New Zealanders </li></ul><ul><li>changing expectations </li></ul><ul><li>(Establish real conversations </li></ul><ul><li>with the outside world, about our work, </li></ul><ul><li>that don’t go through corporate communications) </li></ul>
  4. 4. “ A blog” <ul><li>=Easily updated CMS, with authorship, and comments </li></ul>
  5. 5. Guiding thinking <ul><li>Jason Ryan’s “Principles for Public Sector Social Media” (2007) </li></ul><ul><li>http://psnetwork.org.nz/blog/2007/02/19/principles-public-sector-socialmedia/ ( http://tr.im/ve30 ) </li></ul>
  6. 6. Principles for Public Sector Social Media (2007) <ul><li>Sovereignty </li></ul><ul><li>Access </li></ul><ul><li>...10 </li></ul>=hosted solution, on .govt.nz =Web Standards compliant =Policies, policies, policies ? √ √
  7. 7. Arguments for WordPress <ul><li>The right price </li></ul><ul><li>Easy as (+ in-house familiarity) </li></ul><ul><li>Large support network </li></ul><ul><li>Extensible </li></ul><ul><li>Easy to fiddle with .css </li></ul><ul><li>RSS, permalinks, trackbacks etc. </li></ul>
  8. 8. Hard stuff (non-Wordpress) <ul><li>Staff Contribution Guidelines ( http://tr.im/vXau ) </li></ul><ul><li>Terms of Use ( http://tr.im/vXbg ) </li></ul><ul><ul><li>Copyright and licensing </li></ul></ul><ul><ul><li>Acceptable use </li></ul></ul><ul><ul><li>Moderation </li></ul></ul><ul><li>Getting staff to contribute </li></ul>
  9. 10. 17 months on… <ul><li>87 posts </li></ul><ul><li>19 contributors </li></ul><ul><li>254 comments/trackbacks </li></ul>
  10. 11. 17 months on… <ul><li>Given our advice credibility Guidance on monitoring, and interacting on, social media: (http://tr.im/vnUI) </li></ul><ul><li>Enabled us to converse </li></ul><ul><li>Attracted employees </li></ul><ul><li>Gave us greater control over external messages </li></ul>
  11. 12. 17 months on… <ul><li>Struggling to institutionalise: (“I should blog about this”) (still blog.e.govt.nz vs blog.ssc.govt.nz) </li></ul><ul><li>Struggling to participate on other blogs </li></ul>
  12. 13. Other government WordPress blogs <ul><li>ALAC Blog http://blog.alcohol.org.nz/ </li></ul><ul><li>Christchurch City Libraries blog http://cclblog.wordpress.com/ </li></ul><ul><li>Lively blog (MCH) http://www.nzlive.com/blog/ </li></ul><ul><li>Lunchbox blog (MoE) http://www.lunchbox.org.nz/ </li></ul><ul><li>Research e-Labs blog (SSC) http://research.elabs.govt.nz/ </li></ul><ul><li>Te Papa's blog (Te Papa) http://blog.tepapa.govt.nz/ </li></ul><ul><li>Signposts blog (MCH) http://blog.teara.govt.nz/ </li></ul><ul><li>Wellington City Libraries blog http://www.wcl.govt.nz/blog/ </li></ul>
  13. 14. Dragging government into the twenty-first century Matt Lane http://blog.e.govt.nz/ 18 August 2009

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