Using social media in news coverage


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Tips for integrating Twitter, Storify, Facebook, Google Plus and much more into your newsroom. Presentation at workshop for International Press Institute World Congress in Amman, Jordan, 2013.

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Using social media in news coverage

  1. 1. USING SOCIAL MEDIA IN NEWS COVERAGEMatt J. Duffy, PhDCenter for International Media EducationGEORGIA STATE UNIVERSITY, Atlanta, USAAmman, Jordan For International Press Institute’s World Congress
  2. 2. What is Networked Journalism?“Networked journalism takes into account the collaborative nature ofjournalism now: professionals and amateurs working together to get thereal story, linking to each other across brands and old boundaries toshare facts, questions, answers, ideas, perspectives. It recognizes thecomplex relationships that will make news. Andit focuses on the process more than the product.”product.”Jeff Jarvis, 2006New Media ResearcherAuthor of “What Would Google Do?”
  3. 3. Examples of Networked Journalism Blogs Micro-blogs Social Media sites User-generated video Crowd-sourcing Ushahidi Maps (next page)
  4. 4. Ushahidi Maps Allows users to send in information via SMS,email to provide aggregate information• iPhonethefts• Snowclearance• Etc., etc.
  5. 5. More Ushahidi mapsSyriaDeeply – tracks refugees, fatalities,and trending videos
  6. 6. More Ushahidi mapsHarass Map -- EgyptSend an SMS to 6096Tweet your report to#harassmap or@HarassMapPost your report on ourFacebook page or sendus a private messageEmail your report
  7. 7. Now let’s tweet something! All these examples came from this article: Allow me to stop presentation and Tweet it tothe conference hashtag. #Hashtags allow Twitter users to find similarinformation easily
  8. 8. Why use Twitter? Many of these tips come courtesy Steve Butry Social media expert Digital Transformation Editorwith Digital First Media You should follow him on Twitter @Stevebuttry  Twitter handle
  9. 9.  Monitor activities, discussions of people in yourcommunity and on your beat. Connect with people who will provide youhelpful tips and information. Connect with colleagues and share ideas withthem or get ideas from them. “Crowdsource” stories by asking your followersfor story ideas or information.Why journos should use Twitter
  10. 10.  Quickly find people who witnessed orexperienced a news event. Break stories quickly. Provide live coverage of news events. Drive traffic to your content. Improve your writing as you learn to makepoints directly in just 140 characters. Any headline writers out there? Finally…Why journos should use Twitter
  11. 11.  Allows you to provide live updates in a disasterzone when communication is down New York Times’ Brian Stelter did this for Joplin,Missouri, tornado coverage @brianstelter  180,000 followers What he learned, His tweets #Joplin  hashtag Instagram also useful: use Twitter?
  12. 12. Tips for integrating Twitter Ways to find interesting people to follow: At Twellow, you can check for people to follow inyour community or for other journalists to follow. At NearbyTweets, you can check for people who aretwittering now in your community (or a communityyou are writing about). At WeFollow, you can look for people who havechosen topical and geographical tags, ranked inorder of their numbers of followers.
  13. 13. Tips for integrating Twitter Consider using Tweetdeck or Hootsuite to helpmanage your Tweets. Can set up filters to have Tweet streams dedicatedto one topic When broadcasting links: Use a URL shortener; Twitter comes with one, but… will give you metrics, so you know how manypeople clicked on it
  14. 14. Tips for integrating Twitter Finding Tweets Try “advanced search”
  15. 15. Corporate accounts Handled by group of staffers Preferably full-time Not just a one-way street Monitor your @handle to see what audience issaying Engage in conversation, if possible Good example: Atlanta Journal-Constitutionnewspaper in my hometown (200,000circulation)
  16. 16. Storify NY Times , Global Post uses storify(or something similar) to aggregate newsfrom social media Can grab text, pictures, video from… Twitter YouTube Instagram Facebook (doesn’t work) Flickr (good source of copyright-OK photos) Google (very useful)
  17. 17. Your assignment First, I’ll give a demonstration of how to useStorify Then, you’ll make a storify to share with the IPIWorld Congress #IPIwoco2013 Either something IPI related (search forcontent) Or, anything you want!
  18. 18. Verifying info from Twitter As with all journalism, verification is essential Kovach and Rosenthiel’s“Principles of Journalism” reminds us: Journalism’s “essence is a discipline of verification.” Steve Buttry offers a few tips….
  19. 19. Verifying info from Twitter Evaluating Twitter sources Use Twitter regularly inreporting Develop Twitter sources Evaluate the profile Seek connections (Will demonstrate)Not credible
  20. 20. Verifying info from Twitter Evaluate context Check time of Tweet Check for photos Check location But few people actuallyinclude location Look for confirmingtweets (use advancedsearch if necessary) Check previous tweetsCant see much, butthats the crash site.
  21. 21. Verifying info from Twitter
  22. 22. Verifying info from Twitter Connect outside of Twitter Send direct message But they must be following you (rare) Send them a tweet asking to talk Put their handle at beginning and send your phonenumber, email address Only people following you both will see that tweet Try to find email address, phone number Seeks connections – check followers of the personyou want to talk to Ask for photos, good questions
  23. 23. Verifying info from Twitter Evaluate the situatiaon Fact-checking is laborious, time-consuming Alter level of fact-checking with importance of story Reactions to a football match  not that important First account of building fire  pretty importantFlickr:photobydave
  24. 24. Verifying info from Twitter Considercrowdsourcing Use your followers tohelp with verification Andy Carvin, ofNational Public Radioin US, did this withreport that Israelimortars were beingused in Libya Storify account
  25. 25. Ethics and Social Media Consider everything public. Once you post anything even to a closed network,you lose control of it. Consider everything signed. Consider everything to be bogus. Consider whether opinions are appropriate. Consider whether internal matters areappropriate for discussion. Consider separate personal and professionalpages.
  26. 26. Ethics and Social Media Photo and video networks Don’t assume it’s OK to grab a picture off Flikr Often photos are postedunder “creative commonscopyright,” meaning it’s OK touse the pic as long as credit is given. Often acceptable to post pic at top, then credit atbottom of post Photos on social media sites Important to verify info from them before use If photos are “public,” generally OK to use
  27. 27. What about Facebook? Personal accounts: Allow yourself to be “followed” Toggle in user settings Basically, audience can subscribe to your updateswithout being your “friends.” Can engage with audience through comments Corporate accounts: Create a page for people to“like” Provide updates – pictures engage better than text Invite engagement On a story about lower wages, ask who has been cuttingback on spending and how?
  28. 28. Google Plus Google Plus will soon take over the world Ignore it at your own peril Really helps with SEO – use it to expandaudience i.e., Search Engine Optimization (Since it’s owned by Google) Consider using Google Hangoutsfor interviews Can upload automatically toYouTube
  29. 29. Whew! The EndMatt J. Duffy, PhDFellowCenter for International Media EducationGeorgia State UniversityAtlanta, GAEmail: mattjduffy@gmail.comPresentation is available at