Zac Johnson keynote affiliatsyd


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Copy of Zac Johnson's Keynote from affili@syd 2010 - Australia's one and only affiliate marketing conference

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  • No kidding this is a business built on personal relationships and networking. So I want to tell you who I am, where I come from, and how I have spent the past 15 years doing what I love. First off, I live in New Jersey in the same small town along the New Jersey Coast I grew up in. This crazy business has allowed me to do exactly that. Live where I want….No commute….Time with the family…..and that’s why I love it. So I have been doing some form of Affiliate marketing since I was in High School………I have never worked anywhere or for anyone but myself. What a great concept. And I have the Affiliate Marketing space to thank for that. Ok enough of who I am and where I come from.
  • Zac Johnson keynote affiliatsyd

    1. 1. Sydney, Australia June 8, 2010 Zac Johnson Secrets of a Super Affiliate Past, Present and Future
    2. 2. <ul><li>15 Years of Internet Experience </li></ul><ul><li>Full Time Internet Marketer </li></ul><ul><li>Passionate Affiliate Blogger </li></ul>Who is Zac Johnson?
    3. 3. <ul><li>I didn’t carry books in my book bag…I carried soda! </li></ul><ul><li>Buy Low / Sell High </li></ul>It All Started with Soda…
    4. 4. But My Passion for Business & Advertising Was Always Running
    5. 5. High School Internet Fun Begins I knew there was a way to make money online… but how?
    6. 6. $1 at a Time…
    7. 7. Need Some Web Hosting? Then I finally came across a real way to make money online…
    8. 8. <ul><li>Earn 5-15% on all referred books, music and videos. </li></ul><ul><li>Payment sent out quarterly at $100 minimum. </li></ul> Opens A Whole New World with their Associate Program
    9. 9. <ul><li> </li></ul><ul><li>Look up all past web sites, going back over a decade </li></ul>We Don’t Have a Time Machine, but We Do Have the Next Best Thing!
    10. 10. <ul><li>(1997) I first built a content site to sell products through Amazon, which produced over $100,000 in sales with ZERO advertising cost! </li></ul>My Affiliate Journey
    11. 11. <ul><li>(1999) Affiliate Marketing starts to gain momentum and networks come out with various CPA offers. </li></ul>Amazon to Affiliate Networks
    12. 12. <ul><li>(2000) The new focus was on building a site that combines affiliate marketing and list building. </li></ul>The Money is in List Generation!
    13. 13. <ul><li>(2000 and on) Replicated my site building process and started many affiliate programs on networks like Commission Junction and more. </li></ul>Starting My Own Affiliate Programs
    14. 14. <ul><li>(2005) Built – Provided a free service and it went viral like crazy! </li></ul>How to Make $860,538.38 PROFIT in 4 Months!
    15. 15. UGLY SITES MAKE MONEY! It’s all about content. Over 15,000 HTML pages. No programming. Simple image hosting. At height was managed on 16 dedicated servers.
    16. 16. Revenue Generation & Monetization Yahoo Publisher Network - Contextual Advertising CasaleMedia & ValueClick - CPM Banner Advertising Neverblue Affiliate Network - CPA Offers
    17. 17. <ul><li>(2007) My own personal blog to share stories, case studies and help others make money online. </li></ul>Here Comes
    18. 18. <ul><li>The exposure, branding and contacts established through my blog are what made it possible for me to be here today. </li></ul>Which Brings Me Here Today
    19. 19. <ul><li>Social Networks </li></ul><ul><li>Dating </li></ul><ul><li>Shady Offers </li></ul><ul><li>Rebills, Flogs & Customer Experience </li></ul><ul><li>Blogging </li></ul><ul><li>Creating Your Own Products </li></ul>What’s Hot Right Now in Affiliate Marketing? (As Seen from a USA Affiliate Marketer Perspective)
    20. 20. <ul><li>If you are “ Single ”, “ Male ” and on Facebook, you’ve probably seen these ads before. </li></ul><ul><li>But are dating ads really that profitable? Yes! </li></ul>Dating Offers = Easy Money
    21. 21. <ul><li>Over 400 million users are on Facebook. You can target them all by demographics or interests! </li></ul>Pin Point Your Ad Campaigns
    22. 22. <ul><li>Take the same advertising tactics of Facebook, and apply them to an actual dating network, </li></ul>Facebook isn’t the Only Fish in the Sea
    23. 23. It’s All About Testing What Works
    24. 24. <ul><li>Shady Offers are Bringing a Bad Name to Affiliate Marketing </li></ul><ul><li>Rebills – Hidden Costs – Trial Offers – Downloads </li></ul><ul><li>BAD END USER EXPERIENCE! </li></ul>Dark Side of Affiliate Marketing
    25. 25. FLOGS: Fake Blogs & Endorsements
    26. 26. No Love for Affiliates Google Terminates Thousands of New and Aged Affiliate Related Adwords Accounts
    27. 27. <ul><li>Bad user experience and shady offers cause Facebook to continually modify their ad terms. </li></ul>Facebook Soon Follows
    28. 28. The Alternate Solution is Simple <ul><li>Create Your Own Products </li></ul><ul><li>Provide Actual Content </li></ul><ul><li>Only Promote Something You Would Buy </li></ul><ul><li>Build a Brand and Something Long Term </li></ul>
    29. 29. <ul><li>3 Years Ago I Decided to Start Blogging </li></ul><ul><li>Now a Six Figure a Year Business </li></ul><ul><li>Brings in New Business / Contacts </li></ul><ul><li>Referrals to Network </li></ul><ul><li>Establishing a Name Brand </li></ul>Building a Brand through Blogging
    30. 30. <ul><li>Memberships </li></ul><ul><li>Branding </li></ul><ul><li>Advertising </li></ul><ul><li>Reviews </li></ul>How Others Are Blogging for Profit
    31. 31. <ul><li>$49.95 to $1497 Monthly Plans </li></ul>
    32. 32. <ul><li>Personal Branding & Exposure </li></ul><ul><li>Building Followers & Customers </li></ul><ul><li>Book Deal </li></ul>
    33. 33. <ul><li>$50,000 Per Month from just blogging </li></ul><ul><li>Web Site / Product Reviews </li></ul><ul><li>On Site Advertising / Branding </li></ul>
    34. 34. <ul><li>Product Reviews into Affiliate Sales </li></ul><ul><li>Crazy Holiday Sales </li></ul><ul><li>70,000+ RSS Subscribers </li></ul>
    35. 35. What’s Your Big Idea? Start thinking outside of the “Affiliate” box. Earn 100% of all sales instead of just a commission. Keep your customers for life.
    36. 36. <ul><li>Free 97 Page eBook </li></ul><ul><li>Start to finish on how to start a blog, find a profitable topic, and eventually become a six figure blogger. </li></ul><ul><li>Interviews with 10 six figure bloggers. </li></ul>
    37. 37. <ul><li>Build a Mailing List </li></ul><ul><li>Weekly Follow Up Guides </li></ul><ul><li>Increase Exposure </li></ul><ul><li>Affiliate Links within Content </li></ul>Monetization of a “Free” Product
    38. 38. Secret Affiliate Marketing Weapons <ul><li>Save Time </li></ul><ul><li>Increase ROI </li></ul><ul><li>Replicate What Works </li></ul>
    39. 39. Twitter Growth & Automation ($97) ($55 - $188)
    40. 40. Facebook Ad Manager Create thousands of Facebook Ads in minutes… instead of hours! - $200
    41. 41. Plenty of Fish Ad Uploader - $100
    42. 42. Top Affiliate Marketing Blogs
    43. 43. Affiliate RSS Feeds
    44. 44. Affiliate Marketing Forums
    45. 45. <ul><li>It’s All About Trust </li></ul><ul><li>Affiliates & Manager becoming Friends </li></ul><ul><li>Conference Networking </li></ul>Your Best Sources are Your Best Friends
    46. 46. Thank you! <ul><li>Email: [email_address] </li></ul><ul><li> </li></ul><ul><li>Blog: </li></ul><ul><li>Free eBook: </li></ul>