Lessons from the FacebookTrenches: Thinking Beyond‘Likes’Matt Hicks@matthicksSocial Media Masters Kansas CityOct. ,
What’s the value of a ‘Like’?
of timespent   - X more impressions than PageSource: comScore, “The Power of Like: How Brands Reach andInfluence Fans Throu...
Sharing
Connections
The forgotten handshake
Power tip #Track active users vs. Likes
Power tip #        Track active users vs. LikesTrack reach and people talking about this
Put people first   Tell stories
Put people first
Speak like a person, not a company
What’s your brand persona?     Think about the profile
What’s your brand persona?     Think about the profile
Style for the short formBe Brief: Say more with fewer wordsBe Direct and Authentic: Avoid adjectives, marketingeseBe Casua...
Speak regularlyBlog: Weekly   Facebook: Daily   Twitter: Hourly  Less                                  More
Power tip #Serialize and syndicate content        Story of the Week
Power tip #Serialize and syndicate content
Be relevant to people’s lives
Power tip # Target posts     Location: country, state, city
Power tip # Target posts    Languages:         +
SpeakEnglishor f---ingdie.
Tell stories
TheTundra’sTCS didof the workand keptmy fianceand I on theroad, andhome safe!
Million: What does thatmean?
Power tip #  Create limitsThe magic of
Ongoing opportunity to tellstories
New Year’s Week
Put people first   Tell stories
Takeaways from new Facebook▪   Competition in News Feed just got tougher▪   The past matters (Facebook as yearbook of your...
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Lessons from the Facebook Trenches: Thinking Beyond "Likes"
Upcoming SlideShare
Loading in …5
×

Lessons from the Facebook Trenches: Thinking Beyond "Likes"

4,279 views

Published on

Presentation from the 2011 Social Media Masters conference series held in Atlanta, Los Angeles, New York and Kansas City.

Published in: Technology, Business

Lessons from the Facebook Trenches: Thinking Beyond "Likes"

  1. Lessons from the FacebookTrenches: Thinking Beyond‘Likes’Matt Hicks@matthicksSocial Media Masters Kansas CityOct. ,
  2. What’s the value of a ‘Like’?
  3. of timespent - X more impressions than PageSource: comScore, “The Power of Like: How Brands Reach andInfluence Fans Through Social Media Marketing," May 2011
  4. Sharing
  5. Connections
  6. The forgotten handshake
  7. Power tip #Track active users vs. Likes
  8. Power tip # Track active users vs. LikesTrack reach and people talking about this
  9. Put people first Tell stories
  10. Put people first
  11. Speak like a person, not a company
  12. What’s your brand persona? Think about the profile
  13. What’s your brand persona? Think about the profile
  14. Style for the short formBe Brief: Say more with fewer wordsBe Direct and Authentic: Avoid adjectives, marketingeseBe Casual: Simple language; colloquial, abbreviations, non-APstyle OKBe Personal: Use nd person and avoid “users”Make a Call to Action: Ask readers to do something or answera question
  15. Speak regularlyBlog: Weekly Facebook: Daily Twitter: Hourly Less More
  16. Power tip #Serialize and syndicate content Story of the Week
  17. Power tip #Serialize and syndicate content
  18. Be relevant to people’s lives
  19. Power tip # Target posts Location: country, state, city
  20. Power tip # Target posts Languages: +
  21. SpeakEnglishor f---ingdie.
  22. Tell stories
  23. TheTundra’sTCS didof the workand keptmy fianceand I on theroad, andhome safe!
  24. Million: What does thatmean?
  25. Power tip # Create limitsThe magic of
  26. Ongoing opportunity to tellstories
  27. New Year’s Week
  28. Put people first Tell stories
  29. Takeaways from new Facebook▪ Competition in News Feed just got tougher▪ The past matters (Facebook as yearbook of your life)▪ As does immediacy (common experiences)▪ Apps are back -- take another look▪ Brand ‘Likes’ may get a second life and more context

×