Search engine ranking factors revealed

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Searchmetrics analysed 10.000 keywords and measured the correlations of different factors to the ranking position to determin the ranking factors 2012.

Matthias Bachor, Director Marketing at Searchmetrics, showed some details at the Diggit Conference in June 2012 in Slowenia.

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Search engine ranking factors revealed

  1. 1. Diggit 2012Search Engine Ranking Factors reveleadMatthias BachorMarketing Director Searchmetrics® Searchmetrics GmbH 2012
  2. 2. Search Engine Ranking Factors Revealed About me Matthias Bachor • Marketing Director Searchmetrics • 14 Years of online experience • Focus on performance marketing Follow me • Mail: m.bachor@searchmetrics.com • Twitter: twitter.com/mabadu • Facebook: http://www.facebook.com/matthias.bachor • LinkedIn: http://www.linkedin.com/in/matthiasbachor • Google+:https://plus.google.com/11152697041303681384217.10.2012 ® Searchmetrics GmbH 2012 2
  3. 3. The New Periodic Table of SEO About Searchmetrics Company • Founded in 2007 • Leading Search Analytics vendor with international focus • ~100 full-time employees with locations in Germany, US, UK and France • Largest aggregated database for SEO, SEM and Social data (Searchmetrics Suite and Searchmetrics Essentials) Follow us and stay updated • Twitter: twitter.com/searchmetrics • Facebook: www.facebook.com/Searchmetrics17.10.2012 ® Searchmetrics Inc. 2012 3
  4. 4. The New Periodic Table of SEO 409.05.2012 ® Searchmetrics GmbH 2012
  5. 5. ReferencesKnown through…Companies that use Searchmetrics: 517.10.2012 ® Searchmetrics GmbH 2012
  6. 6. Search Engine Ranking Factors Revealed SEO17.10.2012 ® Searchmetrics GmbH 2012 6
  7. 7. Search Engine Ranking Factors Revealed SEO – Life was easySource: http://www.planet-wissen.de/sport_freizeit/reisen/traumstrassen/img/portraet_strassen_asphalt_g.jpg17.10.2012 ® Searchmetrics GmbH 2012 7
  8. 8. Search Engine Ranking Factors Revealed SEO – Things are getting more complexSource: http://2.bp.blogspot.com/_CXd8fFX5_xc/TMH5ybCFZ9I/AAAAAAAAAdk/7-QQ6rUrUMQ/s1600/uniquelyfact.blogspot.com+%289%29.jpg17.10.2012 ® Searchmetrics GmbH 2012 8
  9. 9. Search Engine Ranking Factors Revealed SEO – Why bother?Source: http://wallpaper-3d-hd.ru/img/big/2/3/6/2360.jpg17.10.2012 ® Searchmetrics GmbH 2012 9
  10. 10. The New Periodic Table of SEO Take a look into the matrix09.05.2012 ® Searchmetrics GmbH 2012 10
  11. 11. Search Engine Ranking Factors Revealed What we have done • 8.000.000.000 Facebook Likes • 3.000.000.000 Facebook Shares • 30.000 Result pages • 10.000 hand picked keywordsGoogle Ranking Factors 2012 (US Index)http://blog.searchmetrics.com/us/2012/06/07/us-and-uk-seo-ranking-factors-2012/ 17.10.2012 ® Searchmetrics GmbH 2012 11
  12. 12. The New Periodic Table of SEO09.05.2012 ® Searchmetrics GmbH 2012 12
  13. 13. Correlation! Spearmans rank correlation coefficient The larger the bar, the greater the correlation. The correlation coefficient is displayed on the x-axis. Greater values along the x-axis (e.g. Facebook Shares) have a positive correlation (the more, the better) while lower values (Title Character Length) have a negative correlation. Therefore, we can say that the largest correlation occurs between Facebook Shares and the lowest between the Position of Title Keywords. With negative values, the correlation between title character length can be seen: the shorter the title is, the better the ranking.20.02.2012 ® Searchmetrics GmbH 2012 13
  14. 14. 20.02.2012 ® Searchmetrics GmbH 2012 14
  15. 15. The New Periodic Table of SEOCorrelation Data (causation – correlation!)
  16. 16. What can we learn from this information? Most important findings: Finding #1: Social has arrived in international markets Social networking site activity correlates very well with good rankings, just as it has in the U.S. for the past year. That doesn’t mean Facebook Shares, Tweets, etc. are definitively ranking factors, but it looks like, as a kind of user feedback, they are very important and they should take part in SEO strategy.20.02.2012 ® Searchmetrics GmbH 2012 16
  17. 17. Ranking Factors – Links Backlinks % Backlinks rel=nofollow % Backlinks with stopword % Backlinks with keyword20.02.2012 ® Searchmetrics GmbH 2012 17
  18. 18. Number of links in connection with position of landing page:20.02.2012 ® Searchmetrics GmbH 2012 18
  19. 19. What can we learn from this information? Most important findings: Finding #2: Backlinks are still SEO gold Regardless of the rising power of social media, backlinks are and will continue to be one of the most critical factors in achieving good rankings. The correlation data supports this – following Facebook metrics, the number of backlinks is the factor that most strongly correlates with good rankings.20.02.2012 ® Searchmetrics GmbH 2012 19
  20. 20. The New Periodic Table of SEOAds can distract from content
  21. 21. The New Periodic Table of SEOKey Finding #3 - Ads could be a handicap09.05.2012 ® Searchmetrics GmbH 2012 21
  22. 22. Search Engine Ranking Factors Revealed There is hope..Sourcehttp://1.bp.blogspot.com/-2qeLJZg7Erg/TyFCe78yRXI/AAAAAAAAAZA/3YtAr_ct0HA/s1600/hope-1.jpg17.10.2012 ® Searchmetrics GmbH 2012 22
  23. 23. Search Engine Ranking Factors Revealed18.02.2012 ® Searchmetrics GmbH 2012 23
  24. 24. Search Engine Ranking Factors Revealed17.10.2012 ® Searchmetrics GmbH 2012 24
  25. 25. Recommendations for SEO in 2012 1. Social factors are getting more and more important: Start measuring social media signals and motivating users to make your company become more famous 2. Backlinks are still a key factor for SEO 3. Become a brand is important 4. Ads could be a handicap, especially AdSense without content 5. Classic ranking factors like having keywords in the title and more keywords in the content are less important 6. Keywords in domains stay a huge factor20.02.2012 ® Searchmetrics GmbH 2012 25
  26. 26. The New Periodic Table of SEO 2609.05.2012 ® Searchmetrics GmbH 2012

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