Resume & Portfolio

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Jennifer Matthews - Resume & Portfolio.

Jen has more than 8 years of hands-on experience in strategical and tactical integrated marketing communications, and is available for contract and permanent work in the San Francisco Bay Area.

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Resume & Portfolio

  1. 1. Jennifer Matthews Marketing & Communications Manager Objective: Continued hands-on responsibilities for the strategic and tactical implementation of internal and external product marketing and communications programs, and content development, demonstrated by 8 years of progressive and successful results-driven experience. Orinda, CA 94563 [email_address] Home: 925-254-1821 Cell: 510-220-1190 Yahoo IM: jenonennot2 LinkedIn: http:// www.linkedin.com/in/matthewsjen
  2. 2. Skills Passionate and inventive creator of integrated communications campaigns. Accustomed to complex decision-making and performing in a deadline-driven, fast-paced environment, while working within budget constraints. Demonstrated success collaborating and gaining consensus with cross-functional stakeholders, influencing decisions, identifying marcom needs, developing and presenting strategy and tactics, and managing projects that support company objectives and increase market position. Flexible and versatile – Dynamic problem-solver and creative team player with well-developed written and verbal communications, and visual design abilities. Effective supervisor and motivator of staff; productive agency and vendor relationship manager. <ul><li>Plans & Creative Briefs </li></ul><ul><li>Brand & Identity </li></ul><ul><li>Web 2.0 Social Media </li></ul><ul><li>Community Outreach </li></ul><ul><li>Media Outreach </li></ul><ul><li>Investor & Corporate </li></ul><ul><li>Trade Shows & Events </li></ul><ul><li>Agency & Vendor Relations </li></ul><ul><li>Metrics & ROI Analysis </li></ul><ul><li>Positioning & Messaging </li></ul><ul><li>Budgeting & Tracking </li></ul><ul><li>Website Development </li></ul><ul><li>Advertising & Promotions </li></ul><ul><li>Presentations & Webinars </li></ul><ul><li>Collateral & Brochures </li></ul><ul><li>Media & Public Relations </li></ul><ul><li>Copy Writing & Editing </li></ul><ul><li>Online & Print Campaigns </li></ul>
  3. 3. Employment History <ul><li>MANAGER, CORPORATE MARKETING & COMMUNICATIONS (7/06-12/08) </li></ul><ul><li>Pacer International – Concord, CA </li></ul><ul><li>(NASDAQ: PACR) Fortune 1000 company. Annual revenues of $1.97B . </li></ul><ul><li>MANAGER, MARKETING (9/05-1/06) </li></ul><ul><li>Ettore Products – Oakland, CA </li></ul><ul><li>International CPG. Annual revenues of $60M. </li></ul><ul><li>MANAGER, MARKETING & SALES (6/02-12/04) </li></ul><ul><li>Amalfi Collection – San Leandro, CA </li></ul><ul><li>International CPG. </li></ul><ul><li>MANAGER, MARKETING (10/00-4/02) </li></ul><ul><li>Spotmagic – San Francisco, CA </li></ul><ul><li>Start-up provider of software and interactive services to domestic and European markets. </li></ul><ul><li>MANAGER, DEVELOPMENT & PRODUCTION (9/99-7/00) </li></ul><ul><li>Fox Television Networks, WebMD Television – Los Angeles, CA </li></ul><ul><li>EARLY CAREER </li></ul><ul><li>Department Coordinator, VH1 (New York & Los Angeles) </li></ul><ul><li>Department Coordinator, William Morris Agency (Los Angeles) </li></ul><ul><li>Production Assistant, “Broken Arrow” motion picture/20th Century Fox (Los Angeles) </li></ul><ul><li>Distribution Analyst, Savoy Pictures (Los Angeles) </li></ul>
  4. 4. Achievements <ul><li>ADVERTISING, PROMOTION & TRADE SHOWS/EVENTS </li></ul><ul><li>Developed unique teaser campaign including web, print and trade show cross-promotion that linked historical company message to new company that generated significant industry and media attention. </li></ul><ul><li>Developed employee town hall presentations and coordinated employee events throughout global organization. </li></ul><ul><li>Produced dynamic photo shoots resulting in low-cost media assets and enhanced company image. </li></ul><ul><li>Directed informative About Us video, posted on website and integrated into company presentations. </li></ul><ul><li>Selected, ordered and managed distribution of a wide range of promotional items. </li></ul>
  5. 5. Achievements <ul><li>BRAND & IDENTITY </li></ul><ul><li>Relationship manager with brand agency during 12-month corporate </li></ul><ul><li>rebranding. </li></ul><ul><li>Key contributor in rebranding discovery, development, implementation and </li></ul><ul><li>roll-out phases that consolidated eight companies and six brands into one. </li></ul><ul><li>Created, distributed and communicated brand and identity guidelines, tools, </li></ul><ul><li>messaging, tone and standards to stakeholders resulting in controlled brand </li></ul><ul><li>integrity and efficient standardized processes. </li></ul><ul><li>Expanded brand by steering outstanding and new trademark issues through </li></ul><ul><li>legal process. </li></ul>
  6. 6. Achievements <ul><li>COLLATERAL </li></ul><ul><li>Developed, wrote, edited and executed strategic internal and external online and print communications plans, programs, integrated content, messaging and deliverables that drove company objectives . </li></ul><ul><li>Managed content creation for d eliverables including print and online content, collateral, brochures, websites, intranet, presentations/webinars, video, e-newsletters, white papers, case studies, press releases, media kits, talking points, Q&As, manuals, corporate and product overviews, annual reports, regulatory documents. </li></ul><ul><li>Produced segmented email campaigns and e-subscriber lists; developed 2 customer and 4 employee HTML e-newsletters resulting in new communications channel and effective change management. </li></ul><ul><li>Achieved controlled product representation through creation of sales training manual, presentation and events. </li></ul><ul><li>Wrote Letter from the Chairman for Annual Report; created 2007 and 2006 Annual Report cover art and messaging to align with financial results and corporate message. </li></ul>
  7. 7. Achievements <ul><li>MEDIA, PUBLIC RELATIONS & OUTREACH </li></ul><ul><li>Led media outreach, speaking engagements, events and trade show </li></ul><ul><li>activities. </li></ul><ul><li>Performed as spokesperson; vetted media inquiries and requests; developed </li></ul><ul><li>pitches, proposals and profiles. </li></ul><ul><li>Achieved 30% savings: Identified need for new PR firm, managed RFP </li></ul><ul><li>search, vetted and presented three finalists for c-level evaluation, made </li></ul><ul><li>recommendation and oversaw contract negotiations. </li></ul><ul><li>Controlled corporate image in John Ratzenberger’s Made in America TV </li></ul><ul><li>show for the Travel Channel. </li></ul><ul><li>Elevated brand and increased sales through strategic product placement in </li></ul><ul><li>leading consumer and trade publications including Bon Appetit , Romantic </li></ul><ul><li>Homes , Pasta , American Shipper and Journal of Commerce . </li></ul>
  8. 8. Achievements <ul><li>PROJECT MANAGEMENT </li></ul><ul><li>Led cross-functional relationships with all departments including Sales, Product Development, Legal, and Finance. Collaborated with stakeholders to prioritize, develop strategy, implement tactics, and ensure delivery. </li></ul><ul><li>Developed and closely managed creative process ensuring integration of messaging, look and feel, and details. Presented creative to stakeholders, reviewed for feedback, made adjustments and gained consensus. </li></ul><ul><li>Initiated, managed and communicated production, events and editorial calendar, budget, goals, contact databases, and deliverables. Created project plans, creative briefs, estimates, milestones, and forecasts. </li></ul><ul><li>Reviewed and make recommendations on how to define processes and maintain best practices. </li></ul><ul><li>Supervised relationships with advertising, PR, web, graphics agencies, and print vendors. Oversaw bids and RFPs; negotiated contractual agreements. Managed internal staff and cross-functional teams. </li></ul><ul><li>Researched, evaluated and reported competitive, market, customer and program ROI, analytics and metrics . </li></ul>
  9. 9. Achievements <ul><li>WEBSITE & ONLINE DEVELOPMENT </li></ul><ul><li>Managed website and intranet development that consolidated eight websites into one unified website. Oversaw creation of interface, wrote and edited content, managed quality control, testing, SEO and Analytics. </li></ul><ul><li>Developed strategic social media plan for Fortune 1000 company, approved for 2009 implementation. </li></ul><ul><li>Created, journaled, monitored, and managed 2 blogs; established relationships with peer bloggers; monitored competitor blogs and rating sites. </li></ul><ul><li>Integrated client brands into interactive web episode series providing additional channel distribution. </li></ul><ul><li>Developed and produced broadcast TV series and specials along with parallel website content. </li></ul><ul><li>Produced promotional interactive web episodes for The Game Show Network, CNET, and Circle-K. </li></ul>
  10. 10. Education UNIVERSITY OF SOUTHERN CALIFORNIA Bachelor of Arts, Film & Television Production Los Angeles, CA - 1994 UC BERKELEY EXTENSION 10-week course, Strategic Marketing 2.0–Social Media Technologies San Francisco, CA - 2009
  11. 11. Portfolio Advertising & Promotion See more portfolio at: www.matthewsjen.com
  12. 12. Portfolio Advertising & Promotion See more portfolio at: www.matthewsjen.com
  13. 13. Portfolio Advertising & Promotion See more portfolio at: www.matthewsjen.com
  14. 14. Brand Family Brochure Covers Portfolio See more portfolio at: www.matthewsjen.com
  15. 15. Portfolio Brand Family Brochure Covers See more portfolio at: www.matthewsjen.com
  16. 16. Employee Newsletters Portfolio See more portfolio at: www.matthewsjen.com
  17. 17. Recruiting Brochures Portfolio See more portfolio at: www.matthewsjen.com
  18. 18. Annual Report Cover Art Portfolio See more portfolio at: www.matthewsjen.com
  19. 19. Website Development Portfolio See more portfolio at: www.matthewsjen.com
  20. 20. Portfolio <ul><li>See More Portfolio: </li></ul><ul><li>www.matthewsjen.com </li></ul><ul><li>Includes </li></ul><ul><li>Advertising </li></ul><ul><li>Customer </li></ul><ul><li>Communications </li></ul><ul><li>Employee </li></ul><ul><li>Communications </li></ul><ul><li>Investor Relations </li></ul><ul><li>Package Design </li></ul><ul><li>Public Relations </li></ul><ul><li>Websites </li></ul>Request Samples: [email_address] 925-254-1821 home 510-220-1190 cell
  21. 21. Jennifer Matthews Marketing & Communications Manager Objective: Continued hands-on responsibilities for the strategic and tactical implementation of internal and external product marketing and communications programs, and content development, demonstrated by 8 years of progressive and successful results-driven experience. Orinda, CA 94563 [email_address] Home: 925-254-1821 Cell: 510-220-1190 Yahoo IM: jenonennot2 LinkedIn: http:// www.linkedin.com/in/matthewsjen

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